The document discusses how startups have advantages over bigger companies in areas like innovation, marketing, and social media engagement. It notes that startups innovate and market all the time by involving employees outside senior positions. It also recommends that companies engage over social media with their brand and all employees. The document asserts that companies compete based on their cultures, not directly, and that most companies already have hybrid aspects if they engage employees in innovating, marketing, and social media use. It closes by thanking the audience and encouraging companies to start engaging in these practices today.

1. BADASS MARKETING
Surviving in a hybrid world
YOERI ROELS
@YOERIROELS

2. YOUR COMPANY IS DYING

3. SEEN THESE?

4. “The cab industry will disappear.”

5. BETTER PRODUCT

6. BETTER CUSTOMER SERVICE

7. BETTER MARKETING

8. BETTER EVERYTHING

9. THEY ARE A STARTUP

10. LESS MONEY

11. MORE HYBRID

12. 3 PRICELESS STARTUP TRICKS
AND HOW BIG CORPORATES USE THEM

13. 1
INNOVATE ALL THE TIME

14. 1
INNOVATE ALL THE TIME
ALSO INVOLVE NON-SENIOR EMPLOYEES

15. 1
INNOVATE ALL THE TIME
ALSO INVOLVE NON-SENIOR EMPLOYEES
INVOLVE ALL EMPLOYEES

16. 1
INNOVATE ALL THE TIME
ALSO INVOLVE NON-SENIOR EMPLOYEES
INVOLVE ALL EMPLOYEES

17. 2
MARKET ALL THE TIME

18. 2
MARKET ALL THE TIME
ALSO INVOLVE NON MARKETEERS

19. 2
MARKET ALL THE TIME
ALSO INVOLVE NON MARKETEERS
INVOLVE ALL EMPLOYEES

20. 2
MARKET ALL THE TIME
ALSO INVOLVE NON MARKETEERS
INVOLVE ALL EMPLOYEES

21. 3
ENGAGE OVER SOCIAL MEDIA

22. 3
ENGAGE OVER SOCIAL MEDIA
WITH YOUR BRAND

23. 3
ENGAGE OVER SOCIAL MEDIA
WITH YOUR BRAND
WITH ALL YOUR EMPLOYEES

24. 3
ENGAGE OVER SOCIAL MEDIA
WITH YOUR BRAND
WITH ALL YOUR EMPLOYEES

25. COMPANIES DON’T COMPETE,
THEIR CULTURES DO

26. STOP LOOKING FOR HYBRIDS
YOUR COMPANY IS FULL OF THEM

27. START ENGAGING TODAY

28. THANK YOU!
YOERI ROELS
@YOERIROELS