Customer Retention in the Banking Industry.. Case Study of Stanbic Bank Gh

1. STUDENT’S DECLARATION
I therefore declare that this project work was done by me except the references cited as a
source of information, for which properly acknowledged. This is in no way a reputation in
part of a whole any work ever presented for the award of Higher National Diploma (HND)
certificate in marketing. And it was done under supervision of Mr Kwaku Tuah Osei a
lecturer at the Marketing Department.
NAME: SIGNATURE DATE
OPPONG STEPHEN ………………….... …………………...........
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2. DEDICATION
I humbly dedicate this project work to God Almighty for granting me the wisdom and
understanding throughout my long stay in Sunyani Polytechnic.
I also dedicate this work to my beloved families; Mr. Oppong Joseph, Mrs. Cecilia
Kwarteng, Charles Oppong, Eunice Oppong, Fredrick, Agyei Mensa and others who have
contributed by their prayers and advice throughout my education and making this work
successful.
My dedication also goes to my inspirational one Elizabeth Asantewaa Tano.
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3. ACKNOWLEDGEMENT
I wish to express my profound gratitude first to God Almighty for bringing me this far. A
project work of this kind could not have been accomplished successfully without certain
amount of guidance and support from others, but I can only mention few of them here.
It is in this direction that I wish to express my heartfelt appreciation to my supervisor Mr.
Osei Kwaku Tuah of Marketing Department, Sunyani Polytechnic for his suggestions and
support which helped to make this work a success. May God richly bless him.
My sincere gratitude also goes to Mr. Gilbert Dutu (Branch Manager, Stanbic Bank,
Sunyani).
I am also grateful to Charles Oppong, Benjamin Asare and Mr. Prince Agbeve.
Special thanks go to Mr. And Mrs. Oppong and Eunice Oppong for their financial
assistance.
Lastly I sincerely honour the Head of Marketing Department (Mr. Asuamah Yeboah
Samuel) and all the lecturers in the Marketing Department of Sunyani Polytechnic.
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4. SUPERVISOR’S CERFICATION
I have declared that the preparation and presentation of the research work was supervised
in accordance with the guidelines and supervision of project work laid down by School.
SIGNATURE:……………………………..……..
DATE:…………………………………………..
MR KWAKU TUAH OSEI
(SUPERVISOR)
HEAD OF DEPARTMENT’S DECLARATION
I hereby declare that a copy of this work has been submitted to me to keep as a record for
the institution.
SIGNATURE:…………………………………
DATE:……………………................................
MR. ASUAMAH YEBOAH SAMUEL
(HEAD OF DEPARTMENT)
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