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Impact of Customer Retention in Banking - A Case Study of Stanbic Bank

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STEPHEN OPPONG
STEPHEN OPPONG

Customer Retention in the Banking Industry.. Case Study of Stanbic Bank Gh

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SUNYANI POLYTECHNIC SCHOOL OF BUSINESS AND MANAGEMENT STUDIES DEPARTMENT OF MARKETING TOPIC: THE IMPACT OF CUSTOMER RETENTION IN THE BANKING INDUSTRY (A CASE STUDY OF STANBIC BANK – SUNYANI) OPPONG STEPHEN 06091233 A PROJECT WORK PRESENTED TO THE MARKETING DEPARTMENT IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF HIGHER NATIONAL DIPLOMA (HND) IN MARKETING. JUNE, 2012

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Impact of Customer Retention in Banking - A Case Study of Stanbic Bank

  • 1. SUNYANI POLYTECHNIC SCHOOL OF BUSINESS AND MANAGEMENT STUDIES DEPARTMENT OF MARKETING TOPIC: THE IMPACT OF CUSTOMER RETENTION IN THE BANKING INDUSTRY (A CASE STUDY OF STANBIC BANK – SUNYANI) OPPONG STEPHEN 06091233 A PROJECT WORK PRESENTED TO THE MARKETING DEPARTMENT IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF HIGHER NATIONAL DIPLOMA (HND) IN MARKETING. JUNE, 2012