The study is about contribution of advertisement on increasing sales performance of
Nyanza Bottling Company. The main objective was to find out the contribution of
advertisement in increasing sales of Nyanza Bottling products. Push theory was used as a
guideline for problem development and data collection. The theory argues that in order
for any organization to grow and get market for their products they need to advertise and
promote more their products.
The researcher used interviews and question to collect data from 50 respondents in
Ilemela district in Mwanza region Qualitative and quantitative methods were used to
analyze the data. The major Discovery was that advertisement plays great role promoting
products of NBCL to increase sales and create awareness of their products.