The opportunity to tap into the international decommissioning market prompted global diamond cutting products leader Diaquip to exhibit at SPE Offshore Europe 2015 for the first time. Their experience at the show proved so rewarding in terms of new business leads and brand profile that they were quick to sign up to return in 2017 where they will be showcasing their innovative products and services in the new dedicated Decommissioning Zone – Stand 6A11.

1. AN EXHIBITOR
CASE STUDY

2. The opportunity to tap into the international
decommissioning market prompted global diamond
cutting products leader Diaquip to exhibit at SPE
Offshore Europe 2015 for the first time.
Their experience at the show proved so rewarding in
terms of new business leads and brand profile that
they were quick to sign up to return in 2017 where
they will be showcasing their innovative products
and services in the new dedicated Decommissioning
Zone – Stand 6A11.

3. We have a strong reputation in the
concrete cutting market but it wasn’t until
the launch of our new multi-brazed
diamond wire M1530 which has
applications for decommissioning that we
started to look at the offshore sector
- Jonathan Shaw,
Managing Director,
Diaquip

4. SPE Offshore Europe 2015 was our
first foray into the oil and gas industry.
The scale of the show and the
extraordinary range of companies
exhibiting was invaluable for us in
terms of market research.
We were able to use the database to
source a list of the main global competitors
that were also attending, as well as to
target organisations we want to work with
and used the networking opportunities
available to us during the show itself to
make those connections.

5. With a product that was new to many in the energy
industry, Diaquip used the exhibitors section of the SPE
Offshore Europe website to upload video footage of
their products and cutting-edge technology in advance,
maximising their profile and generating leads before
the show even started.
Hands-on exhibits, specification sheets and rolling
video footage of the kit in action helped draw attention
to the stand during the week.
Having never attended before we hadn’t fully
appreciated just how big SPE Offshore Europe is. It
was a very valuable investment for us, generating a
significant number of solid business leads which are
still reaping results for us today.

6. Our intention for 2017 is to take advantage of more
of the opportunities open to us in terms of the pre-
show and onsite promotion, networking and
marketing platforms. The inclusion of a dedicated
Decommissioning Zone is fantastic as it will channel
an even greater number of targeted visitors to our
stand and generate even more tangible results.
Diaquip will be exhibiting at stand 6A11 at
SPE Offshore Europe 2017 in the new free-
to-attend Decommissioning Zone.

7. To find out more about exhibiting at SPE
Offshore Europe and the benefits that it can
have for your business, please contact the
team:
Tel: +44 (0)20 8271 2142
Email: oe@reedexpo.co.uk