SPARKS
With URex, You Relax!



                        1
Video of Advertisement




                         2
Content
 Competitive Landscape   Original, Creative &
                         Innovative
 Final Idea
                    ...
Competitive Landscape
What do you use to clear hair/unwanted
particles from the shower drains?
 Water
 Bare Hands
 Clipper...
Final Idea: URex Version 4.0

                          Retractable
                            Handle




               ...
Prototype




            With URex, You Relax!
                                6
Packaging




            With URex, You Relax!
                                7
Packaging




            With URex, You Relax!
                                8
How URex solves the pain?


Do not need to clear the dirty particles and hair every
day
Do not need to get in direct conta...
Original? Creative? Innovative?

 Original
   Improvisation done on the lid
   Can be lifted
 Creative
   Uses sieve inste...
Original? Creative? Innovative?


 Innovative
   Adaption from available product in the market
   Simple mechanism




   ...
Finances
    Cost of 1 URex (Bulk Price)
       Items                                      Cost
     Materials:
          ...
Finances
   Cost of 50 URex
      Items                                                   Cost
    Materials:
            ...
Market Research
Do you think our selling price of S$4.90 is
reasonable?
  Yes
  No




                          With URex...
Finances

Selling Price: S$4.90

 Breakeven Point = 135/4.90
                 = 28 URex

                 With URex, You R...
Sales & Marketing


Advertisement
Direct sales




                With URex, You Relax!
                                 ...
Sales & Marketing
Contacted NTUC




                 With URex, You Relax!
                                     17
Sales & Marketing


         Video of Mocca




                          18
Sales & Marketing
    Post Advertisements on Mocca




                                   19
Satisfied Customers




          Not only 1!
                        With URex, You Relax!
                               ...
Satisfied Customers



     We have 50!

               With URex, You Relax!
                                   21
Finances
               Sparks’ Pte Ltd
           Profit & Loss Statement
    Account                            $

    Re...
Market Research


We conducted a follow-up survey with buyers after
                usage of URex.




                   ...
Market Research
  Do you feel that URex is useful?
                                     % of respondents




             ...
Market Research
Would you recommend this product to others?




                                % of respondents




     ...
Market Research
  What improvements you want to see?




          Detachable handle


          Colours and Sizes



    ...
THE END!

     With URex, You Relax!
                         27
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Twc2 Final Ppt

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Twc2 Final Ppt

  1. 1. SPARKS With URex, You Relax! 1
  2. 2. Video of Advertisement 2
  3. 3. Content Competitive Landscape Original, Creative & Innovative Final Idea Market Research Prototype Business Plan How it solves the problem With URex, You Relax! 3
  4. 4. Competitive Landscape What do you use to clear hair/unwanted particles from the shower drains? Water Bare Hands Clippers Plastic gloves/bags With URex, You Relax! 4
  5. 5. Final Idea: URex Version 4.0 Retractable Handle With URex, You Relax! 5
  6. 6. Prototype With URex, You Relax! 6
  7. 7. Packaging With URex, You Relax! 7
  8. 8. Packaging With URex, You Relax! 8
  9. 9. How URex solves the pain? Do not need to clear the dirty particles and hair every day Do not need to get in direct contact with the dirty particles With URex, You Relax! 9
  10. 10. Original? Creative? Innovative? Original Improvisation done on the lid Can be lifted Creative Uses sieve instead of holes Retractable handle With URex, You Relax! 10
  11. 11. Original? Creative? Innovative? Innovative Adaption from available product in the market Simple mechanism With URex, You Relax! 11
  12. 12. Finances Cost of 1 URex (Bulk Price) Items Cost Materials: Sieve S$1.50 Handle S$0.10 Sub-total S$1.60 Packaging: Plastic Ziplock S$0.20 Manual S$0.10 Cover S$0.80 Sub-total S$1.10 Total S$2.70 With URex, You Relax! 12
  13. 13. Finances Cost of 50 URex Items Cost Materials: Sieve(S$1.50 x 50) S$75.00 Handle(S$0.10 x 50) S$5.00 Sub-total S$80.00 Packaging: Plastic Ziplock(S$0.20 x 50) S$10.00 Manual(S$0.10 x 50) S$5.00 Cover(S$0.80 x 50) S$40.00 Sub-total S$55.00 Total S$135.00 With URex, You Relax! 13
  14. 14. Market Research Do you think our selling price of S$4.90 is reasonable? Yes No With URex, You Relax! 14
  15. 15. Finances Selling Price: S$4.90 Breakeven Point = 135/4.90 = 28 URex With URex, You Relax! 15
  16. 16. Sales & Marketing Advertisement Direct sales With URex, You Relax! 16
  17. 17. Sales & Marketing Contacted NTUC With URex, You Relax! 17
  18. 18. Sales & Marketing Video of Mocca 18
  19. 19. Sales & Marketing Post Advertisements on Mocca 19
  20. 20. Satisfied Customers Not only 1! With URex, You Relax! 20
  21. 21. Satisfied Customers We have 50! With URex, You Relax! 21
  22. 22. Finances Sparks’ Pte Ltd Profit & Loss Statement Account $ Revenue 50 x S$4.90 S$245.00 Less Expenses 50 x S$2.70 S$135.00 Profits S$110.00 With URex, You Relax! 22
  23. 23. Market Research We conducted a follow-up survey with buyers after usage of URex. With URex, You Relax! 23
  24. 24. Market Research Do you feel that URex is useful? % of respondents With URex, You Relax! 24
  25. 25. Market Research Would you recommend this product to others? % of respondents With URex, You Relax! 25
  26. 26. Market Research What improvements you want to see? Detachable handle Colours and Sizes With URex, You Relax! 26
  27. 27. THE END! With URex, You Relax! 27

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