SocialMedia.org Health: Social media disclosure and ethics for major hospitals, presented by Andy Sernovitz
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In his SocialMedia.org Health Member Meeting presentation, CEO Andy Sernovitz explains how to do the right thing and stay out of trouble with proper disclosure, social media policies, and training.
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SocialMedia.org Health: Social media disclosure and ethics for major hospitals, presented by Andy Sernovitz
- 1. Member Meeting 1 June 22, 2016 Chicago Learn more about Member Meetings health.socialmedia.org/meetings SocialMedia.org Health Andy Sernovitz Social media disclosure and ethics for major hospitals
- 2. Social Media Disclosure & Ethics for Major Hospitals
- 3. The secret to success in social media: Trust
- 4. The difference between honesty and sleazery: Disclosure
- 6. and it's not new
- 7. 3 + 1 Rules for Safe Social Media Outreach 1. Require disclosure and truthfulness in social media 2. Monitor the conversation and correct misstatements 3. Create social media policies and training + Don't pay for it
- 8. 10 Magic Words I work for _________, and this is my personal opinion.
- 9. Who are you? Were you paid? Is it an honest opinion based on a real experience?
- 10. Clear and Conspicuous to the Average Reader Obvious disclosure Up front Don’t lie to your mom
- 11. #spon = #bs bit.ly/ad_12 "Native Ads" Fake disclosure fails fake.url/teenytinyinfo
- 12. You are 100% liable
- 13. Training and Education The Biggest Risk & A Safe Place
- 14. We have a chance to do something good
- 16. Save your reputation Save your job
- 17. Brand Pride
- 18. Raise your standards Anything that makes an ad look like a not-ad is wrong If you have to disclose it, it's probably deceptive
- 19. FTC says: The need for a disclosure is really a warning sign that [it] may contain some element of deception. Rather than focusing on fonts, hyperlinks, proximity, platforms, and the whole disclosures rigmarole, how about stepping back and ... get rid of the need for a disclosure in the first place? We’re not sayin’. We’re just sayin’.
- 20. If you have to ask, the answer is no It’s easier to be honest Pass it on
- 21. Learn more about past and upcoming Member Meetings health.socialmedia.org/meetings Member Meeting 1 June 22, 2016 Chicago Learn more about Member Meetings health.socialmedia.org/meetings