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BlogWell Philadelphia Social Media Ethics Briefing, presented by Andy Sernovitz


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In his BlogWell Philadelphia presentation, "Social Media Ethics Briefing: Staying Out of Trouble," GasPedal CEO Andy Sernovitz recapped a simple outline to stay in compliance with the latest FTC regulations on disclosure and social media.

Andy's presentation covered the 10 magic words of proper online disclosure, his specific steps for keeping your brand safe under new FTC regulations, and his personal tips for staying ethical and legal.

Published in: Business, Technology

BlogWell Philadelphia Social Media Ethics Briefing, presented by Andy Sernovitz

  1. 1.
  2. 2. Ethics Best Practices<br />
  3. 3. IT’S ALL <br />ABOUT<br />TRUST<br />
  4. 4. The difference between <br />honesty and sleazery:<br />
  5. 5. THIS IS THE LAW<br />
  6. 6. Require disclosure and truthfulness in social media outreach.<br />Monitor the conversation and correct misstatements.<br />Create social media policies and training programs.<br />Three Guides for Safe Social Media Outreach<br />
  7. 7. Stay Safe<br />Never pay<br />Real disclosure<br />Don’t lie to your mom<br />
  8. 8. 10 Magic Words:<br />I work for ______, and this is my personal opinion.<br />
  9. 9. Who are you?<br />Were you paid?<br />Is it an honest opinion based on a real experience?<br />
  10. 10. Biggest Risk:<br />Training Failure<br />
  11. 11. Disclosure Best Practices Toolkit<br />Disclosure of Identity<br />Personal/Unofficial Blogging and Outreach<br />Blogger Relations<br />Compensation and Incentives<br />Agency and Contractor Disclosure<br />Creative Flexibility<br />Checklists for every situation<br />Customize for your team<br />
  12. 12. Be careful who you hire<br />
  13. 13. We have a chance to do something good<br />
  14. 14.
  15. 15. Raise Your Standards<br />
  16. 16. Save your brand<br />Save your reputation<br />Save your job<br />
  17. 17. SAVE<br />SOCIAL<br />MEDIA<br />
  18. 18. If you have to ask, the answer is no<br />It’s easier to be honest<br />Pass it on<br />