SlideShare a Scribd company logo

Formation Branding by Refresh.tn

MOHAMED ALI KANZARI ACCREDITED TRAINER IN ENTREPRENEURSHIP BRAND STRATEGY CONSULTANT FREELANCE GRAPHIC DESIGNER MORE THAN 5 YEARS OF EXPERIENCE IN ASSOCIATIONAL LIFE

1 of 44
Download to read offline
BRANDING
From strategy to impact
W W W . R E F R E S H , T N
&
MOHAMED ALI
KANZARI
ACCREDITED TRAINER IN ENTREPRENEURSHIP
BRAND STRATEGY CONSULTANT
FREELANCE GRAPHIC DESIGNER
MORE THAN 5 YEARS OF EXPERIENCE IN ASSOCIATIONAL LIFE
Associations
WELCOME TO
OUR AGENCY
Our branding agency specializes in creating
authentic, impactful, and sustainable brands using
unconventional methods and technology.
We specialize in brand strategy, identity, activation,
and experience design to help businesses stand out
and resonate with their audience.
WHY
W E E X I S T

Recommended

32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gapcoolstuff
 
Assessing Your Brand Architecture August 2015
Assessing Your Brand Architecture August 2015Assessing Your Brand Architecture August 2015
Assessing Your Brand Architecture August 2015Carol Phillips
 
6. BRAND PORTFOLIO & ARCHITECTURE
6. BRAND PORTFOLIO & ARCHITECTURE6. BRAND PORTFOLIO & ARCHITECTURE
6. BRAND PORTFOLIO & ARCHITECTUREMohammad Ghazizadeh
 
Brand Masterclass Week One
Brand Masterclass Week OneBrand Masterclass Week One
Brand Masterclass Week OneIdris Mootee
 
What is consumer insight in advertising?
What is consumer insight in advertising?What is consumer insight in advertising?
What is consumer insight in advertising?Aleksas Drozdovskis
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Liquid Agency
 

More Related Content

What's hot

Medrara_DIGITAL REPORT NEW Saudi Arabia 2024.pdf
Medrara_DIGITAL REPORT NEW Saudi Arabia 2024.pdfMedrara_DIGITAL REPORT NEW Saudi Arabia 2024.pdf
Medrara_DIGITAL REPORT NEW Saudi Arabia 2024.pdfShereen Badr
 
The Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on TwitterThe Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on TwitterGary Vaynerchuk
 
The Essentials of Brand Strategy - General Assembly Class
The Essentials of Brand Strategy - General Assembly ClassThe Essentials of Brand Strategy - General Assembly Class
The Essentials of Brand Strategy - General Assembly ClassChristian Vatter
 
Moris Pub Ogilvy - Agency Presentation
Moris Pub Ogilvy - Agency PresentationMoris Pub Ogilvy - Agency Presentation
Moris Pub Ogilvy - Agency PresentationMorisPubOgilvy
 
Digital Marketing Trends and Must Have for 2023
Digital Marketing Trends and Must Have for 2023 Digital Marketing Trends and Must Have for 2023
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
 
Brand strategy & building tool kit
Brand strategy & building tool kitBrand strategy & building tool kit
Brand strategy & building tool kitReggie Aspelund
 
Julian Cole - How to measure digital campaigns
Julian Cole - How to measure digital campaignsJulian Cole - How to measure digital campaigns
Julian Cole - How to measure digital campaignsMitya Voskresensky
 
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Idris Mootee
 
Branding Trend 2023.pdf
Branding Trend 2023.pdfBranding Trend 2023.pdf
Branding Trend 2023.pdfDini Prathivi
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?Julian Cole
 
Lean Marketing & Growth Hacking - How to Create Growth with Limited Resources
Lean Marketing & Growth Hacking - How to Create Growth with Limited ResourcesLean Marketing & Growth Hacking - How to Create Growth with Limited Resources
Lean Marketing & Growth Hacking - How to Create Growth with Limited ResourcesAlgorand
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Velocity Partners
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkitmails2yamini
 
Brand Masterclass Week Four
Brand Masterclass Week FourBrand Masterclass Week Four
Brand Masterclass Week FourIdris Mootee
 
Digital Branding Strategy (Part 2) - Why Branding is So Important
Digital Branding Strategy (Part 2) - Why Branding is So ImportantDigital Branding Strategy (Part 2) - Why Branding is So Important
Digital Branding Strategy (Part 2) - Why Branding is So ImportantSaiful Islam
 
Social Media Marketing Plan Playbook
Social Media Marketing Plan PlaybookSocial Media Marketing Plan Playbook
Social Media Marketing Plan PlaybookDemand Metric
 

What's hot (20)

Branding Workshop
Branding WorkshopBranding Workshop
Branding Workshop
 
Medrara_DIGITAL REPORT NEW Saudi Arabia 2024.pdf
Medrara_DIGITAL REPORT NEW Saudi Arabia 2024.pdfMedrara_DIGITAL REPORT NEW Saudi Arabia 2024.pdf
Medrara_DIGITAL REPORT NEW Saudi Arabia 2024.pdf
 
The Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on TwitterThe Number One Mistake Everybody Makes on Twitter
The Number One Mistake Everybody Makes on Twitter
 
Brand ladder
Brand ladderBrand ladder
Brand ladder
 
The Essentials of Brand Strategy - General Assembly Class
The Essentials of Brand Strategy - General Assembly ClassThe Essentials of Brand Strategy - General Assembly Class
The Essentials of Brand Strategy - General Assembly Class
 
Branding Overview
Branding OverviewBranding Overview
Branding Overview
 
Moris Pub Ogilvy - Agency Presentation
Moris Pub Ogilvy - Agency PresentationMoris Pub Ogilvy - Agency Presentation
Moris Pub Ogilvy - Agency Presentation
 
Digital Marketing Trends and Must Have for 2023
Digital Marketing Trends and Must Have for 2023 Digital Marketing Trends and Must Have for 2023
Digital Marketing Trends and Must Have for 2023
 
Brand strategy & building tool kit
Brand strategy & building tool kitBrand strategy & building tool kit
Brand strategy & building tool kit
 
Julian Cole - How to measure digital campaigns
Julian Cole - How to measure digital campaignsJulian Cole - How to measure digital campaigns
Julian Cole - How to measure digital campaigns
 
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
 
Branding Trend 2023.pdf
Branding Trend 2023.pdfBranding Trend 2023.pdf
Branding Trend 2023.pdf
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?
 
Lean Marketing & Growth Hacking - How to Create Growth with Limited Resources
Lean Marketing & Growth Hacking - How to Create Growth with Limited ResourcesLean Marketing & Growth Hacking - How to Create Growth with Limited Resources
Lean Marketing & Growth Hacking - How to Create Growth with Limited Resources
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkit
 
Inspiring Creativity
Inspiring CreativityInspiring Creativity
Inspiring Creativity
 
Brand Masterclass Week Four
Brand Masterclass Week FourBrand Masterclass Week Four
Brand Masterclass Week Four
 
Digital Branding Strategy (Part 2) - Why Branding is So Important
Digital Branding Strategy (Part 2) - Why Branding is So ImportantDigital Branding Strategy (Part 2) - Why Branding is So Important
Digital Branding Strategy (Part 2) - Why Branding is So Important
 
Social Media Marketing Plan Playbook
Social Media Marketing Plan PlaybookSocial Media Marketing Plan Playbook
Social Media Marketing Plan Playbook
 

Similar to Formation Branding by Refresh.tn

Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014Kate Austin-Avon
 
Branding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestBranding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestKate Austin-Avon
 
Advokate Branding Presentation
Advokate Branding PresentationAdvokate Branding Presentation
Advokate Branding PresentationKate Austin-Avon
 
Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015Kate Austin-Avon
 
Build Your Brand and Your Business 10 05-10
Build Your Brand and Your Business 10 05-10Build Your Brand and Your Business 10 05-10
Build Your Brand and Your Business 10 05-10KeySplash Creative, Inc.
 
05_TAC_Branding Proposal PDF (1).pdf
05_TAC_Branding Proposal PDF (1).pdf05_TAC_Branding Proposal PDF (1).pdf
05_TAC_Branding Proposal PDF (1).pdfDharam Mentor
 
Philadelphia Fashion Incubator Presentation - May 2018
Philadelphia Fashion Incubator Presentation - May 2018 Philadelphia Fashion Incubator Presentation - May 2018
Philadelphia Fashion Incubator Presentation - May 2018 Jami Slotnick
 
Philadelphia Fashion Incubator Presentation May 2018
Philadelphia Fashion Incubator Presentation May 2018Philadelphia Fashion Incubator Presentation May 2018
Philadelphia Fashion Incubator Presentation May 2018David Hitt
 
Arkay Marketing & PR Capabilities Deck
Arkay Marketing & PR Capabilities DeckArkay Marketing & PR Capabilities Deck
Arkay Marketing & PR Capabilities DeckLucy Rendler-Kaplan
 
Branding explanation powerpoint
Branding explanation powerpointBranding explanation powerpoint
Branding explanation powerpointkzeitler924
 
Branding explanation powerpoint
Branding explanation powerpointBranding explanation powerpoint
Branding explanation powerpointkzeitler924
 
What Is A Brand?
What Is A Brand?What Is A Brand?
What Is A Brand?MINDcapital
 
Craft a Distinctive Identity: Unveiling the Shopify Branding Guide
Craft a Distinctive Identity: Unveiling the Shopify Branding GuideCraft a Distinctive Identity: Unveiling the Shopify Branding Guide
Craft a Distinctive Identity: Unveiling the Shopify Branding Guidebill886381
 
Argus Brief vs15 English
Argus Brief vs15 EnglishArgus Brief vs15 English
Argus Brief vs15 EnglishYigit Simsek
 

Similar to Formation Branding by Refresh.tn (20)

Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014
 
Branding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestBranding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFest
 
Advokate Branding Presentation
Advokate Branding PresentationAdvokate Branding Presentation
Advokate Branding Presentation
 
Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015
 
Build Your Brand and Build Your Business
Build Your Brand and Build Your BusinessBuild Your Brand and Build Your Business
Build Your Brand and Build Your Business
 
Build Your Brand and Your Business 10 05-10
Build Your Brand and Your Business 10 05-10Build Your Brand and Your Business 10 05-10
Build Your Brand and Your Business 10 05-10
 
05_TAC_Branding Proposal PDF (1).pdf
05_TAC_Branding Proposal PDF (1).pdf05_TAC_Branding Proposal PDF (1).pdf
05_TAC_Branding Proposal PDF (1).pdf
 
Branding Proposal
Branding Proposal Branding Proposal
Branding Proposal
 
New brand management techniques 1st part
New brand management techniques   1st partNew brand management techniques   1st part
New brand management techniques 1st part
 
Philadelphia Fashion Incubator Presentation - May 2018
Philadelphia Fashion Incubator Presentation - May 2018 Philadelphia Fashion Incubator Presentation - May 2018
Philadelphia Fashion Incubator Presentation - May 2018
 
Philadelphia Fashion Incubator Presentation May 2018
Philadelphia Fashion Incubator Presentation May 2018Philadelphia Fashion Incubator Presentation May 2018
Philadelphia Fashion Incubator Presentation May 2018
 
Arkay Marketing & PR Capabilities Deck
Arkay Marketing & PR Capabilities DeckArkay Marketing & PR Capabilities Deck
Arkay Marketing & PR Capabilities Deck
 
Branding explanation powerpoint
Branding explanation powerpointBranding explanation powerpoint
Branding explanation powerpoint
 
Branding explanation powerpoint
Branding explanation powerpointBranding explanation powerpoint
Branding explanation powerpoint
 
What Is A Brand?
What Is A Brand?What Is A Brand?
What Is A Brand?
 
Craft a Distinctive Identity: Unveiling the Shopify Branding Guide
Craft a Distinctive Identity: Unveiling the Shopify Branding GuideCraft a Distinctive Identity: Unveiling the Shopify Branding Guide
Craft a Distinctive Identity: Unveiling the Shopify Branding Guide
 
Branding for Nonprofits
Branding for NonprofitsBranding for Nonprofits
Branding for Nonprofits
 
Argus Sunum vs15 English - UP
Argus Sunum vs15 English - UPArgus Sunum vs15 English - UP
Argus Sunum vs15 English - UP
 
Argus Brief vs15 English
Argus Brief vs15 EnglishArgus Brief vs15 English
Argus Brief vs15 English
 
Branding You As A Career Strategy
Branding You As A Career StrategyBranding You As A Career Strategy
Branding You As A Career Strategy
 

More from Social media Club Tunisia

Campagne de Sensibilisation pour la Cause Palestinienne (2).pptx
Campagne de Sensibilisation pour la Cause Palestinienne (2).pptxCampagne de Sensibilisation pour la Cause Palestinienne (2).pptx
Campagne de Sensibilisation pour la Cause Palestinienne (2).pptxSocial media Club Tunisia
 
Gaza entre censure, intox et modération inhumaine.pptx
Gaza entre censure, intox et modération inhumaine.pptxGaza entre censure, intox et modération inhumaine.pptx
Gaza entre censure, intox et modération inhumaine.pptxSocial media Club Tunisia
 
Journée internationale du référencement naturel (SEO Day) 2023
Journée internationale du référencement naturel (SEO Day) 2023Journée internationale du référencement naturel (SEO Day) 2023
Journée internationale du référencement naturel (SEO Day) 2023Social media Club Tunisia
 
E commerce- comment démarrer son business sur le web
E commerce- comment démarrer son business sur le webE commerce- comment démarrer son business sur le web
E commerce- comment démarrer son business sur le webSocial media Club Tunisia
 
Digital 2021 July Global Statshot Report v02 July 2021
 Digital 2021 July Global Statshot Report v02  July 2021 Digital 2021 July Global Statshot Report v02  July 2021
Digital 2021 July Global Statshot Report v02 July 2021Social media Club Tunisia
 
Introduction au Référencement naturel par Mohamed Hilal
Introduction au Référencement naturel par Mohamed HilalIntroduction au Référencement naturel par Mohamed Hilal
Introduction au Référencement naturel par Mohamed HilalSocial media Club Tunisia
 
Les bases du digital marleting par Amina Chachia
Les bases du digital marleting par Amina ChachiaLes bases du digital marleting par Amina Chachia
Les bases du digital marleting par Amina ChachiaSocial media Club Tunisia
 

More from Social media Club Tunisia (20)

E-commerce: la clé d'une nouvelle aventure
E-commerce: la clé d'une nouvelle aventureE-commerce: la clé d'une nouvelle aventure
E-commerce: la clé d'une nouvelle aventure
 
L'Agile appliqué au Digital Marketing.pptx
L'Agile appliqué au Digital Marketing.pptxL'Agile appliqué au Digital Marketing.pptx
L'Agile appliqué au Digital Marketing.pptx
 
Campagne de Sensibilisation pour la Cause Palestinienne (2).pptx
Campagne de Sensibilisation pour la Cause Palestinienne (2).pptxCampagne de Sensibilisation pour la Cause Palestinienne (2).pptx
Campagne de Sensibilisation pour la Cause Palestinienne (2).pptx
 
Gaza entre censure, intox et modération inhumaine.pptx
Gaza entre censure, intox et modération inhumaine.pptxGaza entre censure, intox et modération inhumaine.pptx
Gaza entre censure, intox et modération inhumaine.pptx
 
Journée internationale du référencement naturel (SEO Day) 2023
Journée internationale du référencement naturel (SEO Day) 2023Journée internationale du référencement naturel (SEO Day) 2023
Journée internationale du référencement naturel (SEO Day) 2023
 
SEO First Step! By Marwen Digital
SEO First Step! By Marwen DigitalSEO First Step! By Marwen Digital
SEO First Step! By Marwen Digital
 
Marketing événementiel 2.0
Marketing événementiel 2.0Marketing événementiel 2.0
Marketing événementiel 2.0
 
Dmk logo reseach
Dmk logo   reseachDmk logo   reseach
Dmk logo reseach
 
DMK Club BRand Guideline
DMK Club BRand GuidelineDMK Club BRand Guideline
DMK Club BRand Guideline
 
DMK Club logo reseach
DMK Club logo  reseachDMK Club logo  reseach
DMK Club logo reseach
 
The digital marketing 101
The digital marketing 101The digital marketing 101
The digital marketing 101
 
Rédaction web (updated) par Kahoula Souf
Rédaction web  (updated) par Kahoula SoufRédaction web  (updated) par Kahoula Souf
Rédaction web (updated) par Kahoula Souf
 
Inbound marketing
Inbound marketingInbound marketing
Inbound marketing
 
E commerce- comment démarrer son business sur le web
E commerce- comment démarrer son business sur le webE commerce- comment démarrer son business sur le web
E commerce- comment démarrer son business sur le web
 
Digital 2021 July Global Statshot Report v02 July 2021
 Digital 2021 July Global Statshot Report v02  July 2021 Digital 2021 July Global Statshot Report v02  July 2021
Digital 2021 July Global Statshot Report v02 July 2021
 
Introduction Asana par Khaoula Souf
Introduction Asana par Khaoula SoufIntroduction Asana par Khaoula Souf
Introduction Asana par Khaoula Souf
 
Introduction au Référencement naturel par Mohamed Hilal
Introduction au Référencement naturel par Mohamed HilalIntroduction au Référencement naturel par Mohamed Hilal
Introduction au Référencement naturel par Mohamed Hilal
 
Marketing evenementiel 2.0
Marketing evenementiel 2.0Marketing evenementiel 2.0
Marketing evenementiel 2.0
 
Les bases du digital marleting par Amina Chachia
Les bases du digital marleting par Amina ChachiaLes bases du digital marleting par Amina Chachia
Les bases du digital marleting par Amina Chachia
 
Personal e reputation (aymen lourimi)
Personal e reputation (aymen lourimi)Personal e reputation (aymen lourimi)
Personal e reputation (aymen lourimi)
 

Formation Branding by Refresh.tn

  • 1. BRANDING From strategy to impact W W W . R E F R E S H , T N
  • 2. &
  • 3. MOHAMED ALI KANZARI ACCREDITED TRAINER IN ENTREPRENEURSHIP BRAND STRATEGY CONSULTANT FREELANCE GRAPHIC DESIGNER MORE THAN 5 YEARS OF EXPERIENCE IN ASSOCIATIONAL LIFE
  • 5. WELCOME TO OUR AGENCY Our branding agency specializes in creating authentic, impactful, and sustainable brands using unconventional methods and technology. We specialize in brand strategy, identity, activation, and experience design to help businesses stand out and resonate with their audience.
  • 6. WHY W E E X I S T
  • 7. VISION & MISSION Vision Our vision is to be the leading innovator in the branding industry by crafting unforgettable brand experiences that truly resonate with their target audience, inspire, innovate, and leave a lasting impact on the world through our unique approach of combining unconventional branding methods and cutting-edge technology. Our mission at our branding agency is to empower brands to understand their customers deeper, reach them through effective branding strategies and create a positive impact on society. We strive to craft powerful ideas that change customer attitudes, inspire engagement and bridge the gap between technology and branding, in order to drive brand success and make a difference in the world. Mission
  • 9. Branding in numbers 0,3 sec the time that it takes to judge a brand 71 % online buyers gives a quality credit to product image instead of description 91 % of customers prefer to buy a brand that seems authentic to them 80 % increase in notoriety by adapting a coherent identity
  • 10. VS
  • 11. Branding we hear Logo Graphical charter Product / service
  • 13. This is not a Brand
  • 18. Brand identity vs Brand image Brand identity logo Brand image Aesthetic Style Tagline Language Tone Emotion Reputation Impression Belief
  • 19. What do we mean by brand? MORE IN REFRESH.TN
  • 20. Your brand is what other people say about you when you’re not in the room. Jeff Bezos, Founder of Amazon.com
  • 21. Branding is the process of creating a relationship or connection between a company's product and emotional perception of the consumer Tony Hsieh
  • 23. Branding is the art of creating an emotional connection between a business and its audience using unique, consistent image, message and experience.
  • 24. I AM A GREAT LOVER Marketing
  • 25. I AM A GREAT LOVER Advertising I AM A GREAT LOVER I AM A GREAT LOVER
  • 27. TRUST ME, HE’S A GREAT LOVER Public Relations
  • 28. I UNDERSTAND YOU ARE A GREAT LOVER Branding
  • 29. it's not what you say it's what they say it is Branding
  • 30. Brand identity vs Brand Strategy Brand Brand identity Brand Strategy logo Name Colors Typeface Offering Competition Customers Purpose
  • 31. Brand identity • Visual identity • Brand guidelines • Verbal identity • Brand messaging • Communication plan • Editorial guidelines Brand strategy • Market research • Brand essence • Brand positioning • Brand personality • Customer persona • Brand onlyness • Brand story • Brand plan
  • 32. let's learn some brand strategy By Me
  • 33. Step 1 : choose a Brand 5 Minutes
  • 34. Step 2 : BRAND STATMENT 15 Minutes
  • 36. Customer persona What is your target audience and how can we best reach and connect with them?
  • 37. Sarah Henderson CBRE, real estate consulting AGE: 35 ADDRESS: Tulum, Mexico JOB: Senior Associate Income: $60,000-$70,000 Bio Sarah enjoys trying new health and wellness trends, and often spends her free time practicing yoga and exploring local farmer's markets. She's always on the lookout for beauty products that promote both her beauty and her health. Sarah values transparency and wants to make informed decisions about the products she buys. Wants • products that are effective • products that are safe for her skin • save time, effort, and money. Needs • information and guidance to make informed purchasing decisions • prioritize skin protection and reduce the risk of skin cancer • finding ways to highlight her best self. Personality traits • Conscious • Caring • Practical • Health-oriented • Comprehensive Digital usage Internet Social Media Online Shopping Gadgets Favorite Brands Life style in one quote: “taking care of yourself is the ultimate act of self-love.”
  • 38. Step 3 : Customer persona 20 Minutes
  • 39. Brand Personality What is your brand personality ? And what is the best archetype for you ?
  • 40. Brand Archetypes A brand archetype is a representation of a brand's personality, values, and characteristics based on universal symbols and archetypes introduced by Carl Jung. Common archetypes include : • Innocent • Explorer • Sage • Regular Guy/Girl • Hero • Outlaw • Magician • Jester • Regular • Lover • Ruler • Caregiver
  • 41. Step 4 : Brand Personality 15 Minutes
  • 42. THANK'S FOR BEING HERE W W W . R E F R E S H . T N
  • 43. CONTACT US Phone : +216 24 299 160 Website : www.refresh.tn Email : medalikanzari@refresh.tn
  • 44. Our facebook page Training Survey