1. The Voice of SIESCOMS December 2012
The Voice of
SIESCOMS
Reaching out to
the world
DECEMBER 2012
Virtualities 2012 – 13 Corporate Summit
By Apoorva Shenoy
execution was handled by students. Consulting & Chairman of the Board-Fulford
SIES College of Management Studies
This year Virtualities was flagged off with the
India led the discussion along with his co-
(SIESCOMS), Navi Mumbai organized its annual panelists. Mr Hariharan Krishnan, Retd. MD,
corporate festival – Virtualities-2012 on 7th and formal inauguration followed by “Pharma Galderma India, Mr N.Srinivasan, Corporate
8th December, 2012. The theme for the event Vision”- the exclusive event for Pharma vertical. Advisor, Mr Narayan Swami, Sr. Director,
this year was ‘Reengineering Business India Dr A K .Sen Gupta, Mentor, SIESCOMS Finance, Sanofi and Dr Safia Rizvi, MD, UCB
towards 2020’. All the functional areas aligned welcomed the dignitaries and gave an inspiring India. The Biogerant event, an event for
their deliberations with the given mega-theme. welcome address in his inimitable style. This Biotech vertical, featured a panel discussion
was followed by an inaugural speech by Mr S V that was moderated by Mr Prashant Pathak,
This annual event featured leading luminaries Viswanathan, member of the Managing Council Director, Impact People Healthcare. The expert
from the corporate world and provided a of SIES Trust. panelists included Mr Manoj Darade, Marketing
platform for the MBA students to interact with Director, Frontiago Life Sciences, Dr P V
and listen to these stalwarts. This event spread Pharma Vision provided an opportunity to the Kanitkar, Director, Plant Operations, Pfizer, and
over 2 days covered domains like Marketing, participants to witness a round table discussion Mr Suhas Wadwalkar, VP Corporate Affairs,
Finance and Human Resources apart from the on the theme “Reengineering Business India Premier Nutraceuticals. The panel presented
verticals of Pharmaceutical and Biotech towards 2020” specific to Pharma industry. Dr several viewpoints on preventive medicines as
Management. The entire event starting from Ajit Dangi, President & CEO of Danssen well as the robust development in field of
conception to

2. THE VOICE OF SIESCOMS | DECEMBER Issue 2
medicine and the need to guard quality. The challenges faced by the Human Resource Business Management, D Y Patil University,
second day of Virtualities 2012 presented Manager including quality manpower, supply Navi Mumbai.
“Mudrank”- the Finance event, “Parivartan”- chain management, infrastructure needs, FDI in
the Marketing event and “Nirmaan”- the HR retail, farm to fork chain issues, risk Free Press Journal Scholarship Award was
event. management, migration of rural people to introduced last year with the objective of
urban areas, etc. helping the needy and deserving students of 1st
Mudrank-The panel discussion on Finance year MBA/MMS/PGDM course who intend to
related to the theme of corporate India: 2020 The panel discussion was moderated by Mr make a career in Finance.
was moderated by Dr A K Sen Gupta, Mentor, Nishant Dangle, Jt. GM-Learning & OD, Essar
SIESCOMS. The expert panelists included Mr Services. The panel included Mr Battanu Kumar
Ashok Gautam, Sr. VP and Head, Global Das, Sr VP and Head HR, Blue Dart, Mr Lalit Kar,
Markets, Axis Bank, Mr J Dinaker, Sr. GM, Ten students were chosen from amongst
VP-HR, Reliance Fresh & Reliance Digital, Mr
BPCL, Mr Manish Bansal, CEO, Value Advisors, several who had applied for the scholarship by a
Lawrence Ganti, Director & Country Head-
Mr S K V Srinivasan, Executive Director, IDIBI panel of expert judges comprising of prominent
Merck Sereno.
Bank, Mr Soumendra Mattagajsingh, GM-HR, academicians and senior corporate executives.
ICICI Bank, and Mr K V Srinivasan, CEO, Virtualities 2012 concluded on a high note with A sum total of Rs. 2 lakh were awarded to these
Reliance Commerce. One of the important students and faculty feeling more enriched with students.
areas of discussion was the emergence of retail content, experiences and wisdom shared by
banking and growth of rural segment as new various corporate speakers. Students were seen
markets and the dynamics thereof. Also, the interacting with dignitaries, clarifying their Some of the other institutes whose students
panelists gave an insight into various career doubts and sharing their ideas. On the other received similar scholarship include IIT Chennai,
options available in the domain of Finance. hand, all corporate dignitaries greatly K J Somaiya Mumbai, SCMHRD Pune, SDM
appreciated professionalism displayed by the Mysore, IES Mumbai, Sydenham Mumbai, etc.
students, the vibrant learning environment and Such awards not only recognize the talent of
the hospitality. the students but also motivate them to perform
better. Congratulations Ritika!
The Virtualities had a grand finale through
an eventful alumni meet and fest in the
th
evening hours of 8 December.
A Moment of
Pride
By The Editorial Team
Parivartan, the Marketing conclave was Ritika Rajagopal, student of 1st Year MMS
marked with great exuberance and energy course at SIESCOMS has been awarded the
amongst both the panelists and audience. HEF - Free Press Journal Scholarship Award.
Alumnus of SIESCOMS, Mr Murali Krishnan, The award ceremony was held on Wednesday,
Management Supervisor at Ogilvy & Mather 19th December 2012 at the Department
moderated the panel discussion. The panel of
comprised of Mr Debasis Biswas, VP, Star TV,
Ms Niloufer Dundh, Sr. VP, Hungama, Ms Payal
Agarwal, Strategist, IndusInd Bank, Mr Prashant
Singh, MD, Nielsen Media and Mr Samar
Kagawallam VP, Ratnakar Bank as expert
speakers. Through the course of discussion, a
shared opinion emerged that paradigm shift in
marketing is towards adoption of 5 “I”’s namely
– Innovation, Integration, Interaction, Interest
and Intimidation. Expert panelists felt that
towards 2020, marketing as a field would be
nothing more than engagement across
platforms and people.
Virtualities 2012 concluded with Nirmaan-The
HR event. The expert speakers, in view of the
paradigm shift in HRM, listed various

3. The Voice of SIESCOMS December 2012
La Mélange: Time to make wonderful
memories. Again!
By Divya Bhandaru
minds as they discussed their experiences
with the volunteers who accompanied them.
La Melange - the Mix, indeed it was!
SIESCOMITES right from the first batch dating
back from 1996 to the most recent pass outs SIESCOMS NEWS
of 2011 were a part of the Annual Alumni
th
Meet held on the Saturday 8 of December, Sahyog Committee in action
2012.
The Sahyog committee of SIESCOMS
The event saw alumni turning up in large organized an e-poster making competition on
numbers. Alumni walked inside the venue with 21st December 2012. The theme of the
a smile on their faces and memories of their competition was social Issues. Students
days spent at the institute. They were greatly The alumni were seen greeting their faculty participated in this event with lots of
impressed at the sight of the newly upgraded members and were excited to meet their batch enthusiasm and unleashed their creativity. The
infrastructure and went around the college mates, some after many years! posters they made highlighted several social
exploring every corner that had changed since issues including deforestation, drunk driving,
they left the campus. Various games and music show further added to poverty, environmental cleanliness, atrocities
the colors of the evening. “La Mélange” against women, etc.
concluded with a gala dinner. It was an
unforgettable evening full of nostalgic Anjali Nair and Vineet Ravindran were declared
memories. as winners while Ritika was the 1st runner-up.
Bhavana Bhat and Disha Shetty were adjudged
The arrangements were all done in time, and as 2nd runners up.
the campus was decked up to receive
students from the past. A feeling of joy Coming soon at SIESCOMS
rushed through hearts of the volunteers as in
a very short time; the entire campus was filled ‘Jamboree: Cultfusion’ - an intra college cultural
with alumni. festival to be held at SIESCOMS.
Volunteers escorted each alumnus and his / ‘Virtualities: Moving towards reality’ is making
her family to the space reserved for them. As waves among the students.
expected, out of the eagerness to meet good
old friends, none of them could stick to their
seats. They soon began to mingle with their
batch mates, juniors and seniors. They went
around exploring the entire campus.
Surely, old memories flashed through their
IN THE NEXT ISSUE
THE EDITORIAL TEAM
Editors: Inauguration of the much awaited Entrepreneurship Club.
Parag Amin , Sharmila Mohapatra&
Susen Varghese
Newsletter Committee:
Apoorva Shenoy, Divya Bhandaru, Jay Mehta,
Prerana Sawant, Reshmi Pankaj, Sneha Shet,
Sreejit Nair
Photographs Courtesy:
Chinar Desai, Jobin Mathew
_________________________________________
Please share your feedback at: Open Forum: ‘Is India a safe place for women’
newsletter@siescoms.edu
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