1. The Voice of SIESCOMS January 2013
The Voice of
SIESCOMS
Reaching out to
the world
JANUARY 2013
15th SIES National Eminence Awards
By Apoorva Shenoy
T he National Eminence awards were
instituted by the South Indian Education
Society in the year 1998 in memory of the
late Seer of Kanchi Sri Chandrasekarendra
carries a cash prize of Rs.2.5 lakh, a citation, a
huge ornamental lamp and a scroll of honour.
This year saw vibrant personalities like veteran
Bollywood actor and legend Shri. Amitabh
Saraswati who left his mortal body in 1994 at the
age of 100. The awards are given in the fields of Bachchan, Bharatiya Janata Party leader and
community leadership, science and technology, Member of Parliament Smt. Sushma Swaraj,
public leadership and social service. Each award Chairman of National Innovation Council Shri.
Sam Pitroda and spiritual leader Swami
Tejomayananda of Chinmaya Mission
being honoured with South Indian
Education Society (SIES) National This National Eminence award
Eminence Award on Tuesday, 25th has, so far, been conferred upon 48
December 2012 at the distinguished Indians who pledged and devoted
Shanmukhananda Sri their lifetime for the cause of this nation. Some
Chandrasekarendra Saraswati of the eminent awardees include Dr. Shankar
auditorium in the presence of his Dayal Sharma, Mr. Atal Bihari Vajpayee, Dr. APJ
holiness Jagadguru Sankaracharya of Abdul Kalam, Dr. Jayant Narlikar, Dr. Varghese
Kanchi Kamakoti Peetam, Jayendra Kurien, Dr. MS Subbulakshmi, Ms. Lata
Saraswati Swamigal. Mangeshkar, Mr. Sunil Dutt and Mr. Dilip Kumar
among others.
Shri. Amitabh Bachchan donated his
award money to the family of late
police constable Subhash Tomar who
was grievously injured in the protest of
the recent Delhi rape case. We were
extremely touched by his noble and
benevolent gesture. Smt. Sushma
Swaraj donated her award for
furtherance of Sanskrit language.

2. THE VOICE OF SIESCOMS | JANUARY 2013 2
National Research Conference on current
Business Practices
By Bhavika Sachdev and Apoorva Shenoy
4th Jan 2013, saw SIESCOMS hosting a National Second half of the day began with various papers General Management and Strategy, Marketing,
Research Conference on Business Practices in being presented by Doctors, Research Scholars, Human Resource, Finance and Information
Current Scenario with specific reference to the Faculty members and on interesting topics Technology among others. It provided an
Pharmaceutical and Biotechnology Industry. ranging from OTC marketing to Biosimilars. The opportunity to academicians and corporate to
The central theme of the conference was “Re- Conference concluded with all participants debate and discuss through the pros and cons of
engineering Business India towards 2020”. The feeling enriched with the deliberations of the the dynamic market place and emerging trends
conference attracted several students and day. and practices.
participants from various institutes .
The much awaited National Conference on This research conference identified key societal,
The conference was flagged off with the “Emerging Business Practices in Current business and technology trends that would have
dignitaries performing the traditional lighting of Scenario” was held on the 18th and 19th January a major impact on shaping future business
the lamp. This was followed by the expert 2013 at SIESCOMS. opportunities and growth. The conference also
speakers like Dr. L. Ramaswami, MD, Sotax explored processes and best practices in
Pharma, Dr. H P Tipnis, Founder of Retail This conference aimed at looking at some of the innovation and emerging technology
Pharmacy and Mr. S.R. Vaidya, Consultant- emerging theories and practices in the current management. Some of them were Capability
Pharma sharing their valuable knowledge and scenario and the management tools and Index, Process implementation, managing Gen-
experience and giving deep insight to the techniques to manage the businesses in these Y workforce, e-learning, consumer purchase
students and paper researchers on the Pharma turbulent times. The conference addressed all behavior for luxury brands, gender diversity,
and Biotech Industry. the traditional management domains namely, brand perception of customers towards smart
phones, etc.
Alumni Speak
By Aditya Rajagopalan ideologies can be taken to subordinates and
unit. Asian Paints was truly a grooming ground other peers. In a nutshell, an MBA graduate is
for me and a great place to start one’s career. evaluated on the basis of best fit and there is no
fixed mantra for any organization.
EXPERIENCE AT SIESCOMS
Suggestions to the Budding Managers
SIESCOMS or rather, SIES itself is a symbol of
Use every opportunity you get to speak out in
letting people explore and realize their potential.
public. Be it presentations or an inter-collegiate
I did my graduation from SIES, Sion. While
competition, never hesitate to go on to the stage
pursuing my Management course at SIESCOMS,
to speak. Try exploring your own childhood
I got an opportunity to work on a project with
dreams of creating something new or trying
Nissan Motors as their first batch of Student
something weird. This is where you will get a
Brand Managers. All the faculty members at
chance to do so.
SIESCOMS provided me with inputs on how I
should go about the tasks given to me during the
CURRENT WORK PROFILE Read a lot whether it interests you or not. You
course of the project. SIESCOMS gave me a
won’t get this sort of time ever again. Moreover,
sense of belonging and support in whatever I
such type of reading gives you a perspective
I am working as an Account Manager- Business wanted to explore. That made the difference.
when you talk to anyone on anything. Lastly,
Development with the Automotive & trust yourself and chase your dreams whether it
Transportation Practice at Frost & Sullivan. It is a EXPECTATIONS FROM AN MBA GRADUATE
IN THE CORPORATE WORLD is career or a personal ambition. You may not
research based consulting company with know what you want as a career right now. But
interests in such diverse areas as Aerospace, through these two years of pursing MBA at
Corporates expect every employee whether
Automotive, Logistics, Healthcare, Chemicals, SIESCOMS, trust me, you’ll reach your goal.
MBA or not, to have the right attitude. One
Materials, Foods, Industrial Equipment, Remember, there is always light at the end of a
should understand the organization quickly so
Manufacturing, Environment and Information tunnel!!!
that one’s skills can be aligned to the
communication technology to name a few.
organization goals. An MBA graduate is
expected to grasp things faster and look at long
Prior to this, I have worked with Asian Paints as term perspectives. Organizations seek MBAs
a Unit Head for North Chennai responsible for who are eager to learn what the senior
generating revenues from Rs. 170 crores sales management is thinking and how best the

3. THE VOICE OF SIESCOMS | JANUARY 2013 3
Star of the Month
gatherings ,Indian Weddings ,International
artist’s performances , Brand launches,
SIES NEWS
exhibitions, etc.
I have successfully completed a research
dissertation on 'Impact of Bollywood cinema on
Online quiz: Sahyog Committee
On 30th of January, the Sahyog Committee of
Indian society '. In the project I tried to
MMS had organized an online quiz on social
understand and highlight the impact of
issues. This quiz saw an overwhelming
Bollywood cinema on youth based on case
participation by the students. It comprised a
studies and research work.
total of 15 questions which had to be answered
in the duration of 30 minutes. A blend of
questions ranging from the current scenario on
Wall of Honor
the social front to various endeavors towards
social causes etc. encompassed the quiz.
By The Editorial Team
Open Forum for women
2nd prize Winner in ‘Woodstock’ at IIT empowerment
Kharagpur
Priyanka Siram SIESCOMS conducted an open forum on the
PGDM (Marketing) - SIESCOMS Akshay Manakapure topic ‘Is India a safe place for women’ for the
awareness of the crimes against woman and
2012-2014 their safety on Friday, 4th January 2013. Dr. A K
Calligraphy has been a free flowing phenomena 2nd prize Winners in ‘BrandAthlon’ at SIBM, Sengupta, Mentor, SIESCOMS set the tone of
and my forte for over a decade. I stood first in Pune the discussion which was then left open to the
inter school calligraphy competition. I freelance audience. Various views, concerns and
under the name Kreative. Through this I have Sneha Shet, Amruta Deshpande, perspectives were shared by the audience with
tried to give creative ideas to various groups and Bhavana Bhat specific reference to women safety in the
individuals. I also undertake calligraphy related aftermath of the unfortunate incident at Delhi.
assignments. SIESCOMS is one of the few institutes to have a
1st Prize in ‘Sal-Ad’ at SCIT Graffiti fully functional Women empowerment cell.
Dance has been a passion for me. I have received
training for belly dancing, salsa, hip hop dance
and freestyle. I was a part of a very successful Apoorva Shenoy
inter collegiate dance crew which swept awards
at famous college festivals like Talash (Jai Hind
College), Lakshya (MMK College) to mention a 1st Prize in Advitya - flagship event of Graffiti at
few. I have also assisted in RISPA, a dance studio SCIT, Pune
for broadening my horizons in this field.
Jobin Mathew, Reagan Chettiar, Richard
Working with ‘Crossbar Entertainment’ was an Manickam and Shivanand Kotian
enriching experience where we teamed up to
organize diverse social events like corporate
IN THE NEXT ISSUE
THE EDITORIAL TEAM
Editors: Virtualities: Turning dreams into reality. A grand event
Parag Amin , Sharmila Mohapatra &
Susen Varghese
Jumboree – A cult fusion
Newsletter Committee:
Apoorva Shenoy, Divya Bhandaru, Jay Mehta, HeadStart! at SIESCOMS
Prerana Sawant, Reshmi Pankaj, Sneha Shet,
Sreejit Nair
Keep reading for more information.
Photographs Courtesy:
Prashant Satavi
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newsletter@siescoms.edu
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For more details visit:
http://www.siescoms.edu