1. It’s not about what you do , but how you do what you do that makes all the difference .

2. “ All the world's a stage, and all the men and women merely players; they have their exits and their entrances; and one man in his time plays many parts…” ACT ONE Interest, Passion ACT THREE Education ACT TWO Office, Office So here’s my story…

3. Buying. Selling. Making decisions. The intricacies of the human mind have always intrigued me. I chose to tread a path, which would lead me to building and marketing successful brands. My interest graduated into my passion . The human in the resource How could two jeans of the same quality with different labels influence the buying decision?

4. Started my journey at RK SWAMY BBDO Hyderabad (12.07.04 - 31.10.05) as an Account Executive . The 2-min formula. That’s what we needed when the MR went to the Doctor with our communication. Understanding Direct Marketing and developing communication was highly challenging. Handled brands like New Life Colostrum (launch), Relent, Mucolite, Albovit, Redotill, Rebalance, etc. Planned & executed DRL’s participation in PEDIACON for which they won the first prize. Was sent to RKS Mumbai for crisis management for a month. Was promoted to Sr. AE Worked with: DRL Torrent GSK J&J DeChane

5. I then chose to explore the world of mainstream advertising and understand 360° brand communication. Moved on to SSC&B Lintas Bangalore (28.11.05 - 25.05.06 ) as a Senior AE. Connecting with the masses . Handled brands like cybermediadice.com, Alcazar Vodka, Cisco HR. Worked with: Cyber Media Dice United Breweries Cisco Systems

6. To further understand the market and consumerscape holistically & scientifically, I moved to Vertebrand Management Consulting Bangalore (01.06.06 - 28.02.07 ) as a Business Development Analyst. Here, I got the opportunity to work on mind-to-market for brands. From the world of high fashion to steel pipes and B2B to B2C, work spanned across a host of industry verticals. Worked with: ICH Shankara Pipes Namdhari Brugruenn Group of hotels

7. Then an opportunity presented itself. With the intention of creating social spaces which encourage bonding between families and extended families, I founded Mirthland Hotels in Hyderabad (01.03.07-09.7.09) With an integrated approach towards business strategy & brand building, I attracted investors, planned & developed a mind-to-market strategy and then launched Levitate – a lounge bar. A successful brand, Levitate is positioned as an aspirational, interesting, semi-casual hang-out between work and home that provides a space to unwind: “Take it light” with family & friends without having to spend a fortune.

8. Always wanted to work with the best. Learn , contribute and be among the best . Over the years, I’ve had the opportunity to witness and learn from some of the best of minds in the field. Which, I then deployed successfully in creating my own business brand Levitate. When others questioned WHY?, I said WHY NOT! The ambitious part of me

10. Graduated from Bhavan’s Degree College Hyderabad (2001) with a B.Com degree. Captained the college football team. Was a part of the group that initiated & organized the Annual Fete and other college events. My interest led me to join a multimedia course in Data Quest

11. r ukawat ke liye khed nahi ! Joined MAA Communications Bozell as a Management Trainee to working on a national pitch for TATA Tele Services (was a part of the presentation team to the TATAs ) I learnt a lot and enjoyed the art of brand building. From finding ways to promote Pregnancy Test Kits (Velocit, Dr. Reddy’s ) to developing plans for promoting ice-creams during monsoons ( Jersey Ice-cream )

15. That’s my story. Contact me: Shautick S Das “ Malar”, House No. 160, Amarjyoti Layout, Off Ring Road, Domlur, Bangalore – 560071. Mobile: +91 9742320770 [email_address]