SlideShare a Scribd company logo
1 of 32
How a Briefing can Win or
Ruin Your Content Results
Jochen Mebus
General Manager
Textbroker
Why are we competent to talk
about content briefings?
Jochen Mebus
articles written since 2007
Over 100k orders per
month on average
approx. 65k
approx. 20k
approx. 8k
2017: ~300 Million words written
Unique Content
in 30 languages,
Translations in
all languages of
this world
>
All Article Types, Quantities, Quality Levels
and Languages
3
ArticleQuality
Article Quantity
Advisory Articles
Theme Worlds
Landing Pages
Category
Product
Languages
You need specific writer briefings for each
of these article types
Jochen Mebus
Write me Something…
Jochen Mebus
„Write Me Something“
Jochen Mebus
Jochen Mebus
You need to express what
you want to get
Jochen Mebus
Be Logical (1)!
Don‘t try to maximize several things at the same time
„This text is aiming to be the best text
in the Web for this topic.
Please also use exclusively the h1, h2
and h3 information given in the
briefing.
And please note that all keywords
must be included in the given quantity.
Furthermore, the word count for each
paragraph in the briefing is
mandatory.“
Jochen Mebus
Be Logical (2)!
Don‘t request things that are controversial.
„The Keyword quantity is a minimum
quantity. Keywords should appear in the
text exactly as stated in the briefing. But
please also don‘t use them too often.“
…
Keyword list states:
„Paris“: 5x,
with 1x of these 5: „Paris with
child/children“
Jochen Mebus
Be Realistic (1)!
You can‘t have it all – sorry!
Briefing Extract: Product Description for
stylish furniture
„Article length should be 80 to 100
words, funny, juvenile style, please
explain furniture forms and origin
+ the most important product
facts“.
Jochen Mebus
Be Realistic (2)!
If the author will only make little money,
don‘t give him big briefings!
Jochen Mebus
Be Realistic (3)!
Can you see the pattern?
Samples of Textbroker orders that do NOT get written
Order ID Order title
Classification Time
placed
Words
Author
Payment
Status
Not yet picked
available to authors
Not yet picked
available to authors
Not yet picked
available to authors
Not yet picked
available to authors
Not yet picked
available to authors
Not yet picked
available to authors
Not yet picked
available to authors
Not yet picked
available to authors
Not yet picked
available to authors
Not yet picked
available to authors
2,60 €
2,60 €
2,60 €
2,60 €
2,60 €
2,60 €
2,60 €
2,60 €
2,60 €
2,60 €
4908193 Kurzripp-Polydaktylie-Syndrom 4
15.09.2017 -
14:27:50
200
4898525 Konnatale Hyperekplexie 4
12.09.2017 -
11:28:46
200
4898519
Kongenitale bilaterale Aplasie des Vas
deferens
4
12.09.2017 -
11:28:46
200
4898513 Komplette Androgenresistenz 4
12.09.2017 -
11:28:46
200
4898403 Keratitis-Ichthyosis-Taubheitssyndrom 4
12.09.2017 -
11:28:46
200
4898389 Kawasaki-Syndrom bei Baby und Kind 4
12.09.2017 -
11:28:46
200
4888859 Jirásek-Zuelzer-Wilson-Syndrom 4
08.09.2017 -
12:25:50
200
4870473
IgG4-assoziierte
Autoimmunerkrankungen
4
05.09.2017 -
13:14:50
200
4852315 Hypophysenvorderlappeninsuffizienz 4
29.08.2017 -
11:59:03
200
4852309 Hypophysenhinterlappeninsuffizienz 4
29.08.2017 -
11:59:03
200
Jochen Mebus
Be Precise!
„Journalistic, scientific Style – elevated quality level“
Author thinks Client means
Jochen Mebus
Be Polite – or even nice!
- Tell your writer how you would
like to have the text, but don‘t tell
him/her how he/she has to do
the work.
- Don‘t explain the obvious; assume
that your writer knows what he/she is doing.
- Be polite in your wording, don‘t use extreme
phrasing. Otherwise, your order will likely not get
picked by any author.
Jochen Mebus
„I need a text without
spelling and grammar
mistakes!“
Let your
content
follow best-
practice SEO
structures
Jochen Mebus
Good Briefings - Overview
Summary
Goals Target Destination
Topics Style, Tone
Writing
Rules
Positive
Examples
Negative
Examples
Jochen Mebus
What good briefings contain
Topic
Text Type
Jochen Mebus
What good briefings contain (2)
Structure
Jochen Mebus
What good briefings contain (3)
Style
Tags
Jochen Mebus
What good briefings contain (4)
Keywords
Jochen Mebus
But: do you have to write
briefings at all?
• Only if you have concrete requirements in your mind
• Once you do, you must be able to concretely express
those needs
• If you don’t have an idea what you want: don’t start
at the lowest author price and quality level
• If you don’t have an idea, it might be wise to look at
your content strategy first
Jochen Mebus
Good Briefings derive from a Good
Content Strategy
Content-Strategy
Definition
Keyword
Research
Content-Calendar
& Briefings
Content-Creation
Content-Seeding
Success
Control
Jochen Mebus
Content Strategy
- Target audience,
Personas
- Find out where they can
be found
- Analyze competitors
that target the same
personas
- Define what a
„Conversion“ is for you.
- Research keywords.
- Step 1: Level par to competition
- Step 2: search for uniqueness
- What goes into SEA, what into
SEO?
Jochen Mebus
Content Strategy
- Build an editorial
calendar
- …and execute it within
given budget availability
- Ensure you produce
content regularly
- The better your strategy,
the easier it will be to tell
the writer what you want
(briefing).
- Publish content, on own or
external sites
- Build a thought-through in-
and external linking concept
- Ensure your website is
technically set-up the right
way and doesn‘t violate
Google best practices
Jochen Mebus
Content Strategy
- (Almost) Everything is measurable
- Content success measurement i.e. through A/B-tests
- Force yourself to question the strategy, every time you
look into the numbers
Jochen Mebus
2 more things
…regarding
Expectation Management
and Quality
in content projects
Jochen Mebus
Jochen Mebus
Expectation Management
Jochen Mebus
Quality Control of authors?
Will any one of those… …run through quality control here?
Jochen Mebus
Textbroker Service
Options
Content-
Briefing
Engage
Authors
Upload
Orders
Proofreading
Editorial
Export
completed
articles
Textbroker Supported Self-Service
Textbroker Managed-Service
Textbroker Self-Service
Client Textbroker
Jochen Mebus
Question Mug
How many words have
Textbroker authors
written in France in 2017?
36.786.139
Jochen Mebus
Thank you! Questions?
Jochen Mebus

More Related Content

What's hot

How to Make the Most out of Yoast SEO
How to Make the Most out of Yoast SEOHow to Make the Most out of Yoast SEO
How to Make the Most out of Yoast SEONile Flores
 
Free bouns2 google_income2
Free bouns2 google_income2Free bouns2 google_income2
Free bouns2 google_income2amarc4
 
Solutions Before Development: Creating WordPress Products That Actually Sell
Solutions Before Development: Creating WordPress Products That Actually SellSolutions Before Development: Creating WordPress Products That Actually Sell
Solutions Before Development: Creating WordPress Products That Actually SellRebecca Gill
 
Paige Hobart - How to do GOOD Keyword Research - Search Advertising Show 2021
Paige Hobart - How to do GOOD Keyword Research - Search Advertising Show 2021Paige Hobart - How to do GOOD Keyword Research - Search Advertising Show 2021
Paige Hobart - How to do GOOD Keyword Research - Search Advertising Show 2021Paige Hobart
 
Schema & Rich Snippets
Schema & Rich SnippetsSchema & Rich Snippets
Schema & Rich SnippetsLisa Myers
 
SEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search console
SEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search consoleSEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search console
SEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search consoleivan so
 
Mastering Local SEO
Mastering Local SEOMastering Local SEO
Mastering Local SEORebecca Gill
 
Come Prepared: What to Bring to the Cloud Conversation | Fpwebinar
Come Prepared: What to Bring to the Cloud Conversation | Fpwebinar Come Prepared: What to Bring to the Cloud Conversation | Fpwebinar
Come Prepared: What to Bring to the Cloud Conversation | Fpwebinar Fpweb
 
Tokyo Digital Marketers meetup by Aja Frost from Hubspot
Tokyo Digital Marketers meetup by Aja Frost from HubspotTokyo Digital Marketers meetup by Aja Frost from Hubspot
Tokyo Digital Marketers meetup by Aja Frost from HubspotZo Digital Japan
 
Off-Page Search Engine Optimization
Off-Page Search Engine OptimizationOff-Page Search Engine Optimization
Off-Page Search Engine OptimizationRebecca Gill
 
Seo a comprehensive guide for beginners
Seo a comprehensive guide for beginnersSeo a comprehensive guide for beginners
Seo a comprehensive guide for beginnersKazi Aminul Islam
 
Google PageSpeed: 5 Steps to 100% (Mobile) Success
Google PageSpeed: 5 Steps to 100% (Mobile) SuccessGoogle PageSpeed: 5 Steps to 100% (Mobile) Success
Google PageSpeed: 5 Steps to 100% (Mobile) SuccessJoe Williams
 
Basic SEO Wisdom
Basic SEO WisdomBasic SEO Wisdom
Basic SEO Wisdomsimplestan
 
Demo Deck Example - The Blueprint Training
Demo Deck Example - The Blueprint TrainingDemo Deck Example - The Blueprint Training
Demo Deck Example - The Blueprint TrainingRyan Stewart
 
How to double the lead generation potential of every blog post
How to double the lead generation potential of every blog postHow to double the lead generation potential of every blog post
How to double the lead generation potential of every blog postKevin McGrath
 
Optimizing Your Website for Accessibility
Optimizing Your Website for AccessibilityOptimizing Your Website for Accessibility
Optimizing Your Website for AccessibilityRebecca Gill
 
Crafting an SEO Strategy That WORKS [Case Study]
Crafting an SEO Strategy That WORKS [Case Study]Crafting an SEO Strategy That WORKS [Case Study]
Crafting an SEO Strategy That WORKS [Case Study]Ryan Stewart
 
Checking google index status at scale
Checking google index status at scaleChecking google index status at scale
Checking google index status at scaleBuiltvisible
 
Wordpress + SEO: Tips and Tricks
Wordpress + SEO: Tips and TricksWordpress + SEO: Tips and Tricks
Wordpress + SEO: Tips and Tricksinsiteadvice
 

What's hot (20)

How to Make the Most out of Yoast SEO
How to Make the Most out of Yoast SEOHow to Make the Most out of Yoast SEO
How to Make the Most out of Yoast SEO
 
Free bouns2 google_income2
Free bouns2 google_income2Free bouns2 google_income2
Free bouns2 google_income2
 
Solutions Before Development: Creating WordPress Products That Actually Sell
Solutions Before Development: Creating WordPress Products That Actually SellSolutions Before Development: Creating WordPress Products That Actually Sell
Solutions Before Development: Creating WordPress Products That Actually Sell
 
Paige Hobart - How to do GOOD Keyword Research - Search Advertising Show 2021
Paige Hobart - How to do GOOD Keyword Research - Search Advertising Show 2021Paige Hobart - How to do GOOD Keyword Research - Search Advertising Show 2021
Paige Hobart - How to do GOOD Keyword Research - Search Advertising Show 2021
 
Schema & Rich Snippets
Schema & Rich SnippetsSchema & Rich Snippets
Schema & Rich Snippets
 
All about LMS RFP
All about LMS RFPAll about LMS RFP
All about LMS RFP
 
SEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search console
SEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search consoleSEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search console
SEO 搜索引擎優化入門 : 如何在 Google 排前,如何閱讀 Google analytics 和 Google search console
 
Mastering Local SEO
Mastering Local SEOMastering Local SEO
Mastering Local SEO
 
Come Prepared: What to Bring to the Cloud Conversation | Fpwebinar
Come Prepared: What to Bring to the Cloud Conversation | Fpwebinar Come Prepared: What to Bring to the Cloud Conversation | Fpwebinar
Come Prepared: What to Bring to the Cloud Conversation | Fpwebinar
 
Tokyo Digital Marketers meetup by Aja Frost from Hubspot
Tokyo Digital Marketers meetup by Aja Frost from HubspotTokyo Digital Marketers meetup by Aja Frost from Hubspot
Tokyo Digital Marketers meetup by Aja Frost from Hubspot
 
Off-Page Search Engine Optimization
Off-Page Search Engine OptimizationOff-Page Search Engine Optimization
Off-Page Search Engine Optimization
 
Seo a comprehensive guide for beginners
Seo a comprehensive guide for beginnersSeo a comprehensive guide for beginners
Seo a comprehensive guide for beginners
 
Google PageSpeed: 5 Steps to 100% (Mobile) Success
Google PageSpeed: 5 Steps to 100% (Mobile) SuccessGoogle PageSpeed: 5 Steps to 100% (Mobile) Success
Google PageSpeed: 5 Steps to 100% (Mobile) Success
 
Basic SEO Wisdom
Basic SEO WisdomBasic SEO Wisdom
Basic SEO Wisdom
 
Demo Deck Example - The Blueprint Training
Demo Deck Example - The Blueprint TrainingDemo Deck Example - The Blueprint Training
Demo Deck Example - The Blueprint Training
 
How to double the lead generation potential of every blog post
How to double the lead generation potential of every blog postHow to double the lead generation potential of every blog post
How to double the lead generation potential of every blog post
 
Optimizing Your Website for Accessibility
Optimizing Your Website for AccessibilityOptimizing Your Website for Accessibility
Optimizing Your Website for Accessibility
 
Crafting an SEO Strategy That WORKS [Case Study]
Crafting an SEO Strategy That WORKS [Case Study]Crafting an SEO Strategy That WORKS [Case Study]
Crafting an SEO Strategy That WORKS [Case Study]
 
Checking google index status at scale
Checking google index status at scaleChecking google index status at scale
Checking google index status at scale
 
Wordpress + SEO: Tips and Tricks
Wordpress + SEO: Tips and TricksWordpress + SEO: Tips and Tricks
Wordpress + SEO: Tips and Tricks
 

Similar to How a briefing can ruin or win your content results

Why B2B Marketers Need To Personalize Content Experiences At Scale
Why B2B Marketers Need To Personalize Content Experiences At Scale Why B2B Marketers Need To Personalize Content Experiences At Scale
Why B2B Marketers Need To Personalize Content Experiences At Scale G3 Communications
 
Webinar: How to Build a Content Machine When Resources Are Thin
Webinar: How to Build a Content Machine When Resources Are ThinWebinar: How to Build a Content Machine When Resources Are Thin
Webinar: How to Build a Content Machine When Resources Are ThinFalcon.io
 
Content Marketing Editorial Planning Guide
Content Marketing Editorial Planning GuideContent Marketing Editorial Planning Guide
Content Marketing Editorial Planning GuideLiz Bedor
 
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...DigitalSherpa
 
How to Use HubSpot's New ABM Features
How to Use HubSpot's New ABM FeaturesHow to Use HubSpot's New ABM Features
How to Use HubSpot's New ABM FeaturesKnoxville HUG
 
Why B2B Marketers Need To Personalize Content Experiences At Scale
Why B2B Marketers Need To Personalize Content Experiences At ScaleWhy B2B Marketers Need To Personalize Content Experiences At Scale
Why B2B Marketers Need To Personalize Content Experiences At ScaleUberflip
 
Creating a Blogging Strategy for Building Non-Branded Traffic With a Small Team
Creating a Blogging Strategy for Building Non-Branded Traffic With a Small TeamCreating a Blogging Strategy for Building Non-Branded Traffic With a Small Team
Creating a Blogging Strategy for Building Non-Branded Traffic With a Small TeamMaeva Cifuentes
 
Ace your next B2B blog article
Ace your next B2B blog articleAce your next B2B blog article
Ace your next B2B blog articleAmy Westebbe
 
Facebook ads: How To Build A Funnel For Sales, Not Likes
Facebook ads: How To Build A Funnel For Sales, Not LikesFacebook ads: How To Build A Funnel For Sales, Not Likes
Facebook ads: How To Build A Funnel For Sales, Not LikesHanapin Marketing
 
Content marketing - 7 steps to heaven | Amy Nicholson | Sticky Content | Mark...
Content marketing - 7 steps to heaven | Amy Nicholson | Sticky Content | Mark...Content marketing - 7 steps to heaven | Amy Nicholson | Sticky Content | Mark...
Content marketing - 7 steps to heaven | Amy Nicholson | Sticky Content | Mark...Sticky Content
 
How to Build a Content Marketing Strategy
How to Build a Content Marketing StrategyHow to Build a Content Marketing Strategy
How to Build a Content Marketing StrategyNewsCred
 
Content Marketing Strategy Workshop
Content Marketing Strategy WorkshopContent Marketing Strategy Workshop
Content Marketing Strategy WorkshopMichael Brenner
 
How NewsCred does content marketing
How NewsCred does content marketingHow NewsCred does content marketing
How NewsCred does content marketingNewsCred
 
HubSpot & Evernote's Content Marketing Guide
HubSpot & Evernote's Content Marketing GuideHubSpot & Evernote's Content Marketing Guide
HubSpot & Evernote's Content Marketing GuideHubSpot
 
iCN Themes & Guidelines 2016 2017
iCN Themes & Guidelines 2016 2017iCN Themes & Guidelines 2016 2017
iCN Themes & Guidelines 2016 2017Lovelia Caracut
 

Similar to How a briefing can ruin or win your content results (20)

Why B2B Marketers Need To Personalize Content Experiences At Scale
Why B2B Marketers Need To Personalize Content Experiences At Scale Why B2B Marketers Need To Personalize Content Experiences At Scale
Why B2B Marketers Need To Personalize Content Experiences At Scale
 
Webinar: How to Build a Content Machine When Resources Are Thin
Webinar: How to Build a Content Machine When Resources Are ThinWebinar: How to Build a Content Machine When Resources Are Thin
Webinar: How to Build a Content Machine When Resources Are Thin
 
Content Marketing Editorial Planning Guide
Content Marketing Editorial Planning GuideContent Marketing Editorial Planning Guide
Content Marketing Editorial Planning Guide
 
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
 
How to Use HubSpot's New ABM Features
How to Use HubSpot's New ABM FeaturesHow to Use HubSpot's New ABM Features
How to Use HubSpot's New ABM Features
 
Why B2B Marketers Need To Personalize Content Experiences At Scale
Why B2B Marketers Need To Personalize Content Experiences At ScaleWhy B2B Marketers Need To Personalize Content Experiences At Scale
Why B2B Marketers Need To Personalize Content Experiences At Scale
 
Write For Web
Write For WebWrite For Web
Write For Web
 
Creating a Blogging Strategy for Building Non-Branded Traffic With a Small Team
Creating a Blogging Strategy for Building Non-Branded Traffic With a Small TeamCreating a Blogging Strategy for Building Non-Branded Traffic With a Small Team
Creating a Blogging Strategy for Building Non-Branded Traffic With a Small Team
 
7 Tips for Writing Visual Content
7 Tips for Writing Visual Content7 Tips for Writing Visual Content
7 Tips for Writing Visual Content
 
Ace your next B2B blog article
Ace your next B2B blog articleAce your next B2B blog article
Ace your next B2B blog article
 
Facebook ads: How To Build A Funnel For Sales, Not Likes
Facebook ads: How To Build A Funnel For Sales, Not LikesFacebook ads: How To Build A Funnel For Sales, Not Likes
Facebook ads: How To Build A Funnel For Sales, Not Likes
 
Content marketing - 7 steps to heaven | Amy Nicholson | Sticky Content | Mark...
Content marketing - 7 steps to heaven | Amy Nicholson | Sticky Content | Mark...Content marketing - 7 steps to heaven | Amy Nicholson | Sticky Content | Mark...
Content marketing - 7 steps to heaven | Amy Nicholson | Sticky Content | Mark...
 
How to Build a Content Marketing Strategy
How to Build a Content Marketing StrategyHow to Build a Content Marketing Strategy
How to Build a Content Marketing Strategy
 
Content Marketing Strategy Workshop
Content Marketing Strategy WorkshopContent Marketing Strategy Workshop
Content Marketing Strategy Workshop
 
How NewsCred does content marketing
How NewsCred does content marketingHow NewsCred does content marketing
How NewsCred does content marketing
 
Content Strategy: How to Save Time on the Production of Your Content Thanks t...
Content Strategy: How to Save Time on the Production of Your Content Thanks t...Content Strategy: How to Save Time on the Production of Your Content Thanks t...
Content Strategy: How to Save Time on the Production of Your Content Thanks t...
 
HubSpot & Evernote's Content Marketing Guide
HubSpot & Evernote's Content Marketing GuideHubSpot & Evernote's Content Marketing Guide
HubSpot & Evernote's Content Marketing Guide
 
iCN Themes & Guidelines 2016 2017
iCN Themes & Guidelines 2016 2017iCN Themes & Guidelines 2016 2017
iCN Themes & Guidelines 2016 2017
 
All about different types of Content Writing Services
All about different types of Content Writing ServicesAll about different types of Content Writing Services
All about different types of Content Writing Services
 
Content Writing
Content WritingContent Writing
Content Writing
 

More from SEO Camp Association

Didier Sampaolo - SEO EN 2019 : GAGNEZ DU TEMPS !
Didier Sampaolo - SEO EN 2019 : GAGNEZ DU TEMPS !Didier Sampaolo - SEO EN 2019 : GAGNEZ DU TEMPS !
Didier Sampaolo - SEO EN 2019 : GAGNEZ DU TEMPS !SEO Camp Association
 
Sebestien Thibert - 10 tips qui aident à augmenter le chiffre d'affaires
Sebestien Thibert - 10 tips qui aident à augmenter le chiffre d'affairesSebestien Thibert - 10 tips qui aident à augmenter le chiffre d'affaires
Sebestien Thibert - 10 tips qui aident à augmenter le chiffre d'affairesSEO Camp Association
 
Julien Anouilh - Faire décoller votre business avec Instagram, mode d'emploi !
Julien Anouilh - Faire décoller votre business avec Instagram, mode d'emploi !Julien Anouilh - Faire décoller votre business avec Instagram, mode d'emploi !
Julien Anouilh - Faire décoller votre business avec Instagram, mode d'emploi !SEO Camp Association
 
Julien Ringard & Benjamin Thiers - Cannibalisation SEO
Julien Ringard & Benjamin Thiers - Cannibalisation SEO Julien Ringard & Benjamin Thiers - Cannibalisation SEO
Julien Ringard & Benjamin Thiers - Cannibalisation SEO SEO Camp Association
 
Guillaume Eouzan - 10 Clés pour optimiser les conversions de votre site
Guillaume Eouzan - 10 Clés pour optimiser les conversions de votre siteGuillaume Eouzan - 10 Clés pour optimiser les conversions de votre site
Guillaume Eouzan - 10 Clés pour optimiser les conversions de votre siteSEO Camp Association
 
Nicolas J. Chevalier - Nouveaux Schémas de croissance e-commerce
Nicolas J. Chevalier - Nouveaux Schémas de croissance e-commerce Nicolas J. Chevalier - Nouveaux Schémas de croissance e-commerce
Nicolas J. Chevalier - Nouveaux Schémas de croissance e-commerce SEO Camp Association
 
Comment définir une stratégie pour atteindre ses objectifs SEO ?
Comment définir une stratégie pour atteindre ses objectifs SEO ?Comment définir une stratégie pour atteindre ses objectifs SEO ?
Comment définir une stratégie pour atteindre ses objectifs SEO ?SEO Camp Association
 
Référencement universel : 10 ans après toujours d actualité ?
Référencement universel : 10 ans après toujours d actualité ?Référencement universel : 10 ans après toujours d actualité ?
Référencement universel : 10 ans après toujours d actualité ?SEO Camp Association
 
Rédaction web intelligence artificielle et semantique seo
Rédaction web intelligence artificielle et semantique seoRédaction web intelligence artificielle et semantique seo
Rédaction web intelligence artificielle et semantique seoSEO Camp Association
 
Petites histoires seo vecues par un seo
Petites histoires seo vecues par un seoPetites histoires seo vecues par un seo
Petites histoires seo vecues par un seoSEO Camp Association
 
Performance Web : vers la speed update, un pas après l'autre
Performance Web : vers la speed update, un pas après l'autrePerformance Web : vers la speed update, un pas après l'autre
Performance Web : vers la speed update, un pas après l'autreSEO Camp Association
 
Data, algorithmes et automatisation
Data, algorithmes et automatisationData, algorithmes et automatisation
Data, algorithmes et automatisationSEO Camp Association
 
La nouvelle Search Console : session exemples et feedback
La nouvelle Search Console : session exemples et feedbackLa nouvelle Search Console : session exemples et feedback
La nouvelle Search Console : session exemples et feedbackSEO Camp Association
 
SEO & SEA : Réconcilions les frères ennemis !
SEO & SEA : Réconcilions les frères ennemis !SEO & SEA : Réconcilions les frères ennemis !
SEO & SEA : Réconcilions les frères ennemis !SEO Camp Association
 
Inbound marketing : comment attirer des visiteurs et les transformer en clien...
Inbound marketing : comment attirer des visiteurs et les transformer en clien...Inbound marketing : comment attirer des visiteurs et les transformer en clien...
Inbound marketing : comment attirer des visiteurs et les transformer en clien...SEO Camp Association
 
Les technologies TAL et le futur du SEO
Les technologies TAL et le futur du SEOLes technologies TAL et le futur du SEO
Les technologies TAL et le futur du SEOSEO Camp Association
 
L’importance du crawl du JavaScript : pourquoi, comment et pour quels bénéfic...
L’importance du crawl du JavaScript : pourquoi, comment et pour quels bénéfic...L’importance du crawl du JavaScript : pourquoi, comment et pour quels bénéfic...
L’importance du crawl du JavaScript : pourquoi, comment et pour quels bénéfic...SEO Camp Association
 
Grandes attentes, financement inadéquat: les défis auxquels fait face le SEO ...
Grandes attentes, financement inadéquat: les défis auxquels fait face le SEO ...Grandes attentes, financement inadéquat: les défis auxquels fait face le SEO ...
Grandes attentes, financement inadéquat: les défis auxquels fait face le SEO ...SEO Camp Association
 

More from SEO Camp Association (20)

Didier Sampaolo - SEO EN 2019 : GAGNEZ DU TEMPS !
Didier Sampaolo - SEO EN 2019 : GAGNEZ DU TEMPS !Didier Sampaolo - SEO EN 2019 : GAGNEZ DU TEMPS !
Didier Sampaolo - SEO EN 2019 : GAGNEZ DU TEMPS !
 
Sebestien Thibert - 10 tips qui aident à augmenter le chiffre d'affaires
Sebestien Thibert - 10 tips qui aident à augmenter le chiffre d'affairesSebestien Thibert - 10 tips qui aident à augmenter le chiffre d'affaires
Sebestien Thibert - 10 tips qui aident à augmenter le chiffre d'affaires
 
Julien Anouilh - Faire décoller votre business avec Instagram, mode d'emploi !
Julien Anouilh - Faire décoller votre business avec Instagram, mode d'emploi !Julien Anouilh - Faire décoller votre business avec Instagram, mode d'emploi !
Julien Anouilh - Faire décoller votre business avec Instagram, mode d'emploi !
 
Julien Ringard & Benjamin Thiers - Cannibalisation SEO
Julien Ringard & Benjamin Thiers - Cannibalisation SEO Julien Ringard & Benjamin Thiers - Cannibalisation SEO
Julien Ringard & Benjamin Thiers - Cannibalisation SEO
 
Guillaume Eouzan - 10 Clés pour optimiser les conversions de votre site
Guillaume Eouzan - 10 Clés pour optimiser les conversions de votre siteGuillaume Eouzan - 10 Clés pour optimiser les conversions de votre site
Guillaume Eouzan - 10 Clés pour optimiser les conversions de votre site
 
Nicolas J. Chevalier - Nouveaux Schémas de croissance e-commerce
Nicolas J. Chevalier - Nouveaux Schémas de croissance e-commerce Nicolas J. Chevalier - Nouveaux Schémas de croissance e-commerce
Nicolas J. Chevalier - Nouveaux Schémas de croissance e-commerce
 
Comment définir une stratégie pour atteindre ses objectifs SEO ?
Comment définir une stratégie pour atteindre ses objectifs SEO ?Comment définir une stratégie pour atteindre ses objectifs SEO ?
Comment définir une stratégie pour atteindre ses objectifs SEO ?
 
Référencement universel : 10 ans après toujours d actualité ?
Référencement universel : 10 ans après toujours d actualité ?Référencement universel : 10 ans après toujours d actualité ?
Référencement universel : 10 ans après toujours d actualité ?
 
Content marketing seo
Content marketing seoContent marketing seo
Content marketing seo
 
Rédaction web intelligence artificielle et semantique seo
Rédaction web intelligence artificielle et semantique seoRédaction web intelligence artificielle et semantique seo
Rédaction web intelligence artificielle et semantique seo
 
Petites histoires seo vecues par un seo
Petites histoires seo vecues par un seoPetites histoires seo vecues par un seo
Petites histoires seo vecues par un seo
 
Performance Web : vers la speed update, un pas après l'autre
Performance Web : vers la speed update, un pas après l'autrePerformance Web : vers la speed update, un pas après l'autre
Performance Web : vers la speed update, un pas après l'autre
 
Excel au service de votre SEO
Excel au service de votre SEOExcel au service de votre SEO
Excel au service de votre SEO
 
Data, algorithmes et automatisation
Data, algorithmes et automatisationData, algorithmes et automatisation
Data, algorithmes et automatisation
 
La nouvelle Search Console : session exemples et feedback
La nouvelle Search Console : session exemples et feedbackLa nouvelle Search Console : session exemples et feedback
La nouvelle Search Console : session exemples et feedback
 
SEO & SEA : Réconcilions les frères ennemis !
SEO & SEA : Réconcilions les frères ennemis !SEO & SEA : Réconcilions les frères ennemis !
SEO & SEA : Réconcilions les frères ennemis !
 
Inbound marketing : comment attirer des visiteurs et les transformer en clien...
Inbound marketing : comment attirer des visiteurs et les transformer en clien...Inbound marketing : comment attirer des visiteurs et les transformer en clien...
Inbound marketing : comment attirer des visiteurs et les transformer en clien...
 
Les technologies TAL et le futur du SEO
Les technologies TAL et le futur du SEOLes technologies TAL et le futur du SEO
Les technologies TAL et le futur du SEO
 
L’importance du crawl du JavaScript : pourquoi, comment et pour quels bénéfic...
L’importance du crawl du JavaScript : pourquoi, comment et pour quels bénéfic...L’importance du crawl du JavaScript : pourquoi, comment et pour quels bénéfic...
L’importance du crawl du JavaScript : pourquoi, comment et pour quels bénéfic...
 
Grandes attentes, financement inadéquat: les défis auxquels fait face le SEO ...
Grandes attentes, financement inadéquat: les défis auxquels fait face le SEO ...Grandes attentes, financement inadéquat: les défis auxquels fait face le SEO ...
Grandes attentes, financement inadéquat: les défis auxquels fait face le SEO ...
 

Recently uploaded

定制(Lincoln毕业证书)新西兰林肯大学毕业证成绩单原版一比一
定制(Lincoln毕业证书)新西兰林肯大学毕业证成绩单原版一比一定制(Lincoln毕业证书)新西兰林肯大学毕业证成绩单原版一比一
定制(Lincoln毕业证书)新西兰林肯大学毕业证成绩单原版一比一Fs
 
Magic exist by Marta Loveguard - presentation.pptx
Magic exist by Marta Loveguard - presentation.pptxMagic exist by Marta Loveguard - presentation.pptx
Magic exist by Marta Loveguard - presentation.pptxMartaLoveguard
 
办理(UofR毕业证书)罗切斯特大学毕业证成绩单原版一比一
办理(UofR毕业证书)罗切斯特大学毕业证成绩单原版一比一办理(UofR毕业证书)罗切斯特大学毕业证成绩单原版一比一
办理(UofR毕业证书)罗切斯特大学毕业证成绩单原版一比一z xss
 
Top 10 Interactive Website Design Trends in 2024.pptx
Top 10 Interactive Website Design Trends in 2024.pptxTop 10 Interactive Website Design Trends in 2024.pptx
Top 10 Interactive Website Design Trends in 2024.pptxDyna Gilbert
 
Potsdam FH学位证,波茨坦应用技术大学毕业证书1:1制作
Potsdam FH学位证,波茨坦应用技术大学毕业证书1:1制作Potsdam FH学位证,波茨坦应用技术大学毕业证书1:1制作
Potsdam FH学位证,波茨坦应用技术大学毕业证书1:1制作ys8omjxb
 
定制(Management毕业证书)新加坡管理大学毕业证成绩单原版一比一
定制(Management毕业证书)新加坡管理大学毕业证成绩单原版一比一定制(Management毕业证书)新加坡管理大学毕业证成绩单原版一比一
定制(Management毕业证书)新加坡管理大学毕业证成绩单原版一比一Fs
 
『澳洲文凭』买拉筹伯大学毕业证书成绩单办理澳洲LTU文凭学位证书
『澳洲文凭』买拉筹伯大学毕业证书成绩单办理澳洲LTU文凭学位证书『澳洲文凭』买拉筹伯大学毕业证书成绩单办理澳洲LTU文凭学位证书
『澳洲文凭』买拉筹伯大学毕业证书成绩单办理澳洲LTU文凭学位证书rnrncn29
 
Call Girls Near The Suryaa Hotel New Delhi 9873777170
Call Girls Near The Suryaa Hotel New Delhi 9873777170Call Girls Near The Suryaa Hotel New Delhi 9873777170
Call Girls Near The Suryaa Hotel New Delhi 9873777170Sonam Pathan
 
Blepharitis inflammation of eyelid symptoms cause everything included along w...
Blepharitis inflammation of eyelid symptoms cause everything included along w...Blepharitis inflammation of eyelid symptoms cause everything included along w...
Blepharitis inflammation of eyelid symptoms cause everything included along w...Excelmac1
 
定制(AUT毕业证书)新西兰奥克兰理工大学毕业证成绩单原版一比一
定制(AUT毕业证书)新西兰奥克兰理工大学毕业证成绩单原版一比一定制(AUT毕业证书)新西兰奥克兰理工大学毕业证成绩单原版一比一
定制(AUT毕业证书)新西兰奥克兰理工大学毕业证成绩单原版一比一Fs
 
A Good Girl's Guide to Murder (A Good Girl's Guide to Murder, #1)
A Good Girl's Guide to Murder (A Good Girl's Guide to Murder, #1)A Good Girl's Guide to Murder (A Good Girl's Guide to Murder, #1)
A Good Girl's Guide to Murder (A Good Girl's Guide to Murder, #1)Christopher H Felton
 
Q4-1-Illustrating-Hypothesis-Testing.pptx
Q4-1-Illustrating-Hypothesis-Testing.pptxQ4-1-Illustrating-Hypothesis-Testing.pptx
Q4-1-Illustrating-Hypothesis-Testing.pptxeditsforyah
 
Git and Github workshop GDSC MLRITM
Git and Github  workshop GDSC MLRITMGit and Github  workshop GDSC MLRITM
Git and Github workshop GDSC MLRITMgdsc13
 
『澳洲文凭』买詹姆士库克大学毕业证书成绩单办理澳洲JCU文凭学位证书
『澳洲文凭』买詹姆士库克大学毕业证书成绩单办理澳洲JCU文凭学位证书『澳洲文凭』买詹姆士库克大学毕业证书成绩单办理澳洲JCU文凭学位证书
『澳洲文凭』买詹姆士库克大学毕业证书成绩单办理澳洲JCU文凭学位证书rnrncn29
 
Film cover research (1).pptxsdasdasdasdasdasa
Film cover research (1).pptxsdasdasdasdasdasaFilm cover research (1).pptxsdasdasdasdasdasa
Film cover research (1).pptxsdasdasdasdasdasa494f574xmv
 
Elevate Your Business with Our IT Expertise in New Orleans
Elevate Your Business with Our IT Expertise in New OrleansElevate Your Business with Our IT Expertise in New Orleans
Elevate Your Business with Our IT Expertise in New Orleanscorenetworkseo
 
Contact Rya Baby for Call Girls New Delhi
Contact Rya Baby for Call Girls New DelhiContact Rya Baby for Call Girls New Delhi
Contact Rya Baby for Call Girls New Delhimiss dipika
 
PHP-based rendering of TYPO3 Documentation
PHP-based rendering of TYPO3 DocumentationPHP-based rendering of TYPO3 Documentation
PHP-based rendering of TYPO3 DocumentationLinaWolf1
 
Font Performance - NYC WebPerf Meetup April '24
Font Performance - NYC WebPerf Meetup April '24Font Performance - NYC WebPerf Meetup April '24
Font Performance - NYC WebPerf Meetup April '24Paul Calvano
 
Call Girls In The Ocean Pearl Retreat Hotel New Delhi 9873777170
Call Girls In The Ocean Pearl Retreat Hotel New Delhi 9873777170Call Girls In The Ocean Pearl Retreat Hotel New Delhi 9873777170
Call Girls In The Ocean Pearl Retreat Hotel New Delhi 9873777170Sonam Pathan
 

Recently uploaded (20)

定制(Lincoln毕业证书)新西兰林肯大学毕业证成绩单原版一比一
定制(Lincoln毕业证书)新西兰林肯大学毕业证成绩单原版一比一定制(Lincoln毕业证书)新西兰林肯大学毕业证成绩单原版一比一
定制(Lincoln毕业证书)新西兰林肯大学毕业证成绩单原版一比一
 
Magic exist by Marta Loveguard - presentation.pptx
Magic exist by Marta Loveguard - presentation.pptxMagic exist by Marta Loveguard - presentation.pptx
Magic exist by Marta Loveguard - presentation.pptx
 
办理(UofR毕业证书)罗切斯特大学毕业证成绩单原版一比一
办理(UofR毕业证书)罗切斯特大学毕业证成绩单原版一比一办理(UofR毕业证书)罗切斯特大学毕业证成绩单原版一比一
办理(UofR毕业证书)罗切斯特大学毕业证成绩单原版一比一
 
Top 10 Interactive Website Design Trends in 2024.pptx
Top 10 Interactive Website Design Trends in 2024.pptxTop 10 Interactive Website Design Trends in 2024.pptx
Top 10 Interactive Website Design Trends in 2024.pptx
 
Potsdam FH学位证,波茨坦应用技术大学毕业证书1:1制作
Potsdam FH学位证,波茨坦应用技术大学毕业证书1:1制作Potsdam FH学位证,波茨坦应用技术大学毕业证书1:1制作
Potsdam FH学位证,波茨坦应用技术大学毕业证书1:1制作
 
定制(Management毕业证书)新加坡管理大学毕业证成绩单原版一比一
定制(Management毕业证书)新加坡管理大学毕业证成绩单原版一比一定制(Management毕业证书)新加坡管理大学毕业证成绩单原版一比一
定制(Management毕业证书)新加坡管理大学毕业证成绩单原版一比一
 
『澳洲文凭』买拉筹伯大学毕业证书成绩单办理澳洲LTU文凭学位证书
『澳洲文凭』买拉筹伯大学毕业证书成绩单办理澳洲LTU文凭学位证书『澳洲文凭』买拉筹伯大学毕业证书成绩单办理澳洲LTU文凭学位证书
『澳洲文凭』买拉筹伯大学毕业证书成绩单办理澳洲LTU文凭学位证书
 
Call Girls Near The Suryaa Hotel New Delhi 9873777170
Call Girls Near The Suryaa Hotel New Delhi 9873777170Call Girls Near The Suryaa Hotel New Delhi 9873777170
Call Girls Near The Suryaa Hotel New Delhi 9873777170
 
Blepharitis inflammation of eyelid symptoms cause everything included along w...
Blepharitis inflammation of eyelid symptoms cause everything included along w...Blepharitis inflammation of eyelid symptoms cause everything included along w...
Blepharitis inflammation of eyelid symptoms cause everything included along w...
 
定制(AUT毕业证书)新西兰奥克兰理工大学毕业证成绩单原版一比一
定制(AUT毕业证书)新西兰奥克兰理工大学毕业证成绩单原版一比一定制(AUT毕业证书)新西兰奥克兰理工大学毕业证成绩单原版一比一
定制(AUT毕业证书)新西兰奥克兰理工大学毕业证成绩单原版一比一
 
A Good Girl's Guide to Murder (A Good Girl's Guide to Murder, #1)
A Good Girl's Guide to Murder (A Good Girl's Guide to Murder, #1)A Good Girl's Guide to Murder (A Good Girl's Guide to Murder, #1)
A Good Girl's Guide to Murder (A Good Girl's Guide to Murder, #1)
 
Q4-1-Illustrating-Hypothesis-Testing.pptx
Q4-1-Illustrating-Hypothesis-Testing.pptxQ4-1-Illustrating-Hypothesis-Testing.pptx
Q4-1-Illustrating-Hypothesis-Testing.pptx
 
Git and Github workshop GDSC MLRITM
Git and Github  workshop GDSC MLRITMGit and Github  workshop GDSC MLRITM
Git and Github workshop GDSC MLRITM
 
『澳洲文凭』买詹姆士库克大学毕业证书成绩单办理澳洲JCU文凭学位证书
『澳洲文凭』买詹姆士库克大学毕业证书成绩单办理澳洲JCU文凭学位证书『澳洲文凭』买詹姆士库克大学毕业证书成绩单办理澳洲JCU文凭学位证书
『澳洲文凭』买詹姆士库克大学毕业证书成绩单办理澳洲JCU文凭学位证书
 
Film cover research (1).pptxsdasdasdasdasdasa
Film cover research (1).pptxsdasdasdasdasdasaFilm cover research (1).pptxsdasdasdasdasdasa
Film cover research (1).pptxsdasdasdasdasdasa
 
Elevate Your Business with Our IT Expertise in New Orleans
Elevate Your Business with Our IT Expertise in New OrleansElevate Your Business with Our IT Expertise in New Orleans
Elevate Your Business with Our IT Expertise in New Orleans
 
Contact Rya Baby for Call Girls New Delhi
Contact Rya Baby for Call Girls New DelhiContact Rya Baby for Call Girls New Delhi
Contact Rya Baby for Call Girls New Delhi
 
PHP-based rendering of TYPO3 Documentation
PHP-based rendering of TYPO3 DocumentationPHP-based rendering of TYPO3 Documentation
PHP-based rendering of TYPO3 Documentation
 
Font Performance - NYC WebPerf Meetup April '24
Font Performance - NYC WebPerf Meetup April '24Font Performance - NYC WebPerf Meetup April '24
Font Performance - NYC WebPerf Meetup April '24
 
Call Girls In The Ocean Pearl Retreat Hotel New Delhi 9873777170
Call Girls In The Ocean Pearl Retreat Hotel New Delhi 9873777170Call Girls In The Ocean Pearl Retreat Hotel New Delhi 9873777170
Call Girls In The Ocean Pearl Retreat Hotel New Delhi 9873777170
 

How a briefing can ruin or win your content results

  • 1. How a Briefing can Win or Ruin Your Content Results Jochen Mebus General Manager Textbroker
  • 2. Why are we competent to talk about content briefings? Jochen Mebus articles written since 2007 Over 100k orders per month on average approx. 65k approx. 20k approx. 8k 2017: ~300 Million words written Unique Content in 30 languages, Translations in all languages of this world >
  • 3. All Article Types, Quantities, Quality Levels and Languages 3 ArticleQuality Article Quantity Advisory Articles Theme Worlds Landing Pages Category Product Languages You need specific writer briefings for each of these article types Jochen Mebus
  • 7. You need to express what you want to get Jochen Mebus
  • 8. Be Logical (1)! Don‘t try to maximize several things at the same time „This text is aiming to be the best text in the Web for this topic. Please also use exclusively the h1, h2 and h3 information given in the briefing. And please note that all keywords must be included in the given quantity. Furthermore, the word count for each paragraph in the briefing is mandatory.“ Jochen Mebus
  • 9. Be Logical (2)! Don‘t request things that are controversial. „The Keyword quantity is a minimum quantity. Keywords should appear in the text exactly as stated in the briefing. But please also don‘t use them too often.“ … Keyword list states: „Paris“: 5x, with 1x of these 5: „Paris with child/children“ Jochen Mebus
  • 10. Be Realistic (1)! You can‘t have it all – sorry! Briefing Extract: Product Description for stylish furniture „Article length should be 80 to 100 words, funny, juvenile style, please explain furniture forms and origin + the most important product facts“. Jochen Mebus
  • 11. Be Realistic (2)! If the author will only make little money, don‘t give him big briefings! Jochen Mebus
  • 12. Be Realistic (3)! Can you see the pattern? Samples of Textbroker orders that do NOT get written Order ID Order title Classification Time placed Words Author Payment Status Not yet picked available to authors Not yet picked available to authors Not yet picked available to authors Not yet picked available to authors Not yet picked available to authors Not yet picked available to authors Not yet picked available to authors Not yet picked available to authors Not yet picked available to authors Not yet picked available to authors 2,60 € 2,60 € 2,60 € 2,60 € 2,60 € 2,60 € 2,60 € 2,60 € 2,60 € 2,60 € 4908193 Kurzripp-Polydaktylie-Syndrom 4 15.09.2017 - 14:27:50 200 4898525 Konnatale Hyperekplexie 4 12.09.2017 - 11:28:46 200 4898519 Kongenitale bilaterale Aplasie des Vas deferens 4 12.09.2017 - 11:28:46 200 4898513 Komplette Androgenresistenz 4 12.09.2017 - 11:28:46 200 4898403 Keratitis-Ichthyosis-Taubheitssyndrom 4 12.09.2017 - 11:28:46 200 4898389 Kawasaki-Syndrom bei Baby und Kind 4 12.09.2017 - 11:28:46 200 4888859 Jirásek-Zuelzer-Wilson-Syndrom 4 08.09.2017 - 12:25:50 200 4870473 IgG4-assoziierte Autoimmunerkrankungen 4 05.09.2017 - 13:14:50 200 4852315 Hypophysenvorderlappeninsuffizienz 4 29.08.2017 - 11:59:03 200 4852309 Hypophysenhinterlappeninsuffizienz 4 29.08.2017 - 11:59:03 200 Jochen Mebus
  • 13. Be Precise! „Journalistic, scientific Style – elevated quality level“ Author thinks Client means Jochen Mebus
  • 14. Be Polite – or even nice! - Tell your writer how you would like to have the text, but don‘t tell him/her how he/she has to do the work. - Don‘t explain the obvious; assume that your writer knows what he/she is doing. - Be polite in your wording, don‘t use extreme phrasing. Otherwise, your order will likely not get picked by any author. Jochen Mebus „I need a text without spelling and grammar mistakes!“
  • 15. Let your content follow best- practice SEO structures Jochen Mebus
  • 16. Good Briefings - Overview Summary Goals Target Destination Topics Style, Tone Writing Rules Positive Examples Negative Examples Jochen Mebus
  • 17. What good briefings contain Topic Text Type Jochen Mebus
  • 18. What good briefings contain (2) Structure Jochen Mebus
  • 19. What good briefings contain (3) Style Tags Jochen Mebus
  • 20. What good briefings contain (4) Keywords Jochen Mebus
  • 21. But: do you have to write briefings at all? • Only if you have concrete requirements in your mind • Once you do, you must be able to concretely express those needs • If you don’t have an idea what you want: don’t start at the lowest author price and quality level • If you don’t have an idea, it might be wise to look at your content strategy first Jochen Mebus
  • 22. Good Briefings derive from a Good Content Strategy Content-Strategy Definition Keyword Research Content-Calendar & Briefings Content-Creation Content-Seeding Success Control Jochen Mebus
  • 23. Content Strategy - Target audience, Personas - Find out where they can be found - Analyze competitors that target the same personas - Define what a „Conversion“ is for you. - Research keywords. - Step 1: Level par to competition - Step 2: search for uniqueness - What goes into SEA, what into SEO? Jochen Mebus
  • 24. Content Strategy - Build an editorial calendar - …and execute it within given budget availability - Ensure you produce content regularly - The better your strategy, the easier it will be to tell the writer what you want (briefing). - Publish content, on own or external sites - Build a thought-through in- and external linking concept - Ensure your website is technically set-up the right way and doesn‘t violate Google best practices Jochen Mebus
  • 25. Content Strategy - (Almost) Everything is measurable - Content success measurement i.e. through A/B-tests - Force yourself to question the strategy, every time you look into the numbers Jochen Mebus
  • 26. 2 more things …regarding Expectation Management and Quality in content projects Jochen Mebus
  • 29. Quality Control of authors? Will any one of those… …run through quality control here? Jochen Mebus
  • 30. Textbroker Service Options Content- Briefing Engage Authors Upload Orders Proofreading Editorial Export completed articles Textbroker Supported Self-Service Textbroker Managed-Service Textbroker Self-Service Client Textbroker Jochen Mebus
  • 31. Question Mug How many words have Textbroker authors written in France in 2017? 36.786.139 Jochen Mebus