This document discusses best practices for creating advocacy videos for online platforms. It notes that videos have fewer length limitations, can gain organic viewership through in-depth content, and aim to retain visitors. Videos on social media can engage existing supporters, attract new supporters, and inspire user interaction. It recommends determining goals, assets, creators, writers, and posting platforms before production. Costs may include $5,000-$15,000 for shooting, $2,500-$10,000 for editing, $200-$1,500 for stock footage, and $100-$1,000 for Facebook ads.
27. 1. What are you trying to accomplish?
2. What are you working with? STILL OR VIDEO
1. Who is making it? IN HOUSE OR VENDOR
2. Who is writing it, with what information?
RESEARCH?
3. WHERE ARE YOU POSTING it? What
specifications do you need.
