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THE NEWS
INTERNATIONAL
Ethical report of ‘The News International’s Digital Media
Marketing Solutions.
ABSTRACT
This report is altogether about the ethical
dilemmas and the structures associated to
ethics in Publishing industry and the
question is they doing Business Ethics or
Ethical Business?
Business Ethics
The News International 2015
1
Title of Report
Business Ethics
Submitted To
XYZ
Submitted By
Noushaba Ghazanfar
The News International 2015
2
ACKNOWLEDGMENT
We have deeply indebted to XYZ for giving us such a useful assignment, which have helped us
to improve our capabilities to understand the ethical dilemmas around us, how report is affecting
our thinking. The organization, we have chosen not only provide us the great learning but
abundant knowledge also.
As the project advisor it was her guidance, help and encouragement that lead to the successful
completion of this report. I would also like to thanks all those people, who have directly and
indirectly helped me in providing the information; without this help, the report would not have
been in this presentable form.
Special thanks,
Muhammad Ibrahim
The News International 2015
3
TABLE OF CONTENT
LIST OF CONTENTS S.NO
 INTRODUCTION.
 CODE OF CONDUCT & INTRODUCTON OF
INTERVIWEE
 QUESTIONNAIRE.
 SUMMARY.
 RECOMMENDATION
4
5-9
10-13
14
The News International 2015
4
INTRODUCTION
JANG GROUP OF COMPANIES:
HISTORY & INTRODUCTION:
Jang group of companies is an auxiliary of the INTERNATIONAL MEDIA CORPORATION. It
was initiated in 1939 by MIR KHALIL-UR-REHMAN.
After the independence on august 14, 1947 Mir Khalil-ur-Rehman moved to Karachi and started
publishing industry of newspaper there, Quaid-e-Azam Mohammad Ali Jinnah who was the
Governor General of that time became so much pleasant with his move that he offered the
founder of Jang Group the assistance of government for administration of publishing industry.
But Mir refused to accept the offer, ‘I want the Freedom of Press not the shackles of boundaries
of Government’ said Mir. He also facilitated in the foundation of ‘Council of Pakistan newspaper
Editors’ (CNPE).
The head Quarter of Jang is based in a publishing house in Karachi. It is the oldest and the
largest newspaper and publishing Group. MIR SHAKIL-UR-REHMAN the son of Mir Khalil-
ur-Rehman is the Current owner, Group Chief Executive and Editor in Chief of the company and
also supposed to be the third richest resident of Islamic Republic of Pakistan.
The News International:
The news international is the subsidiary of Jang Group of Companies and was founded on
February 11, 1991. The headquarters based in Karachi and also runs the outstations in Lahore
The News International 2015
5
and Rawalpindi/Islamabad. An overseas outstation is in London, U.K and they are working on
starting publication in New York City, U.S.A
CODE OF CONDUCT
A. PURPOSE OF THE CODE:
The Code does not effort to deliver a thorough and comprehensive gradient of what to do in
every feature of your work. Instead, it signifies an extensive agenda that will help employees
plump on a fitting course of accomplishment when you are faced with an ethical issue.
While 'the Department' is often discussed to as one entity accountable for decisions and
conclusions, the reality is it is a large and multipart organization that accomplishes good upshots
when employees exercise sound judgment in gratifying the burdens of their actual roles. This
also entails managers to supervise, funding and provide teaching to staff. The Code places a
responsibility on all of the employees to take responsibility for our own behavior and work with
colleagues cooperatively to establish consultative and collaborative workplaces where people are
blissful and honored to work
B. VISION AND MISSION STATEMENTS:
1. Vision Statement:
The News International’s mission is to provide a confidential source of information, music and
entertainment for curious and considerate people in efficient, justifiable ways that meet their
needs while strengthening the civic and cultural life of the communities we serve.
The News International 2015
6
2. MissionStatement:
“Be recognized as a dominant, world class Media and Communications Company that yields
encouraging content channels with astonishing broadcast experiences.”
C. CORPORATEVALUES AND PRACTICES:
The corporate values of the organization are:
 Our Audience comes First
 Bring your passion
 Brings origination
 Everything is possible
The highest emphasis on:
 Quality
 Trend setting
 Embrace revolution
D. BUSINESS DEALINGS:
 Fulfillment of promises towards our customers and shareholders to provide finest
services so as to supplementary strengthens their belief in us.
 Conduct all business relations with truthfulness, judiciousness, fairness, and courtesy.
 The aim is to safeguard the corporate objectives and strategies which are being
implemented.
The News International 2015
7
 Continually upgrade and enlarge our products and services to support the growth and to
antedate and meet the altering requirements of our customers.
 Shall avoid all such doings in which private interests conflict with the interests of the
organization, its customers and shareholders, and shall safeguard ethical handling of any
actual or apparent conflict of interest.
 We shall always endeavor to underwrite towards the betterment, advance, and
development of the organization.
E. EXTERNAL& INTERNAL AUDITING:
 The external auditing took place at the end of every Fiscal year by PWC auditing
company
 The financial reports of all out stations are controlled by the headquarters (Karachi)
 The internal auditing is done semiyearly or quarterly sometimes as per the commands
 The organization make sure that it accomplishes it statutory purposes because the Law
requires it
 The organization couriers an estimation on the truth and fairness in their financial
statement to maintain its standing in the market
 An external audit process ensures that a company's internal controls, processes,
guidelines and policies are adequate, effective and in compliance with governmental
requirements, industry standards and company policies. This type of audit also ensures
that reporting mechanisms prevent errors in financial statements.
F. EXECUTIVES AND WORKERS:
The News International 2015
8
 The HRM select and hire people grounded on the recruitment policy and criteria, without
any bias or prejudice of competition, standing, color, creed, or religious belief.
 The management place qualified and efficient people in management positions, so that
the digital media marketing solutions can accomplish the desired fallouts successfully and are of
high quality.
 The organization inspire/influence teams to accomplish their burdens conscientiously for
achieving finest output and effectiveness.
 The employees are appraised with their routine and rewarded on the basis of their
contributions but not on yearly basis.
 The goal is to ensure that all employees work towards achievement of corporate
objectives, individually and collectively as a team, and conduct themselves at work and in the
society as responsible employees and citizens.
 The organization delivers training to employees at all intensities for enhancement in their
awareness and skills.
 The HRM work in the direction of development of livelihood paths of employees for
prearranged betterment in their qualified life.
 The aim is to guarantee that the workforces hold compulsory knowledge and skills and
continue an understanding of relevant requirements of applicable rules and regulations.
 The business safeguard that all employees exercise proficiency and dedication, and
exploit their experience and capability to assist in the growth of the Business.
The News International 2015
9
G. ADHERENCE TO LAW:
 The organization shall at all times strictly adhere to the laws of the country and fulfill all
statutory requirements as laid down by the regulators and ensure timely, proper, and full
payment of all applicable taxes, rates, duties and/or any other levies as may be imposed
from time to time.
H. PLANNING:
 The organization put greater emphasis on panning before any product or campaign
launch.
 A lot of products had been launched in the past with countless planning and research.
I. REPORTING OF VIOLATIONS:
 Employees are encouraged to report any violation of the Code, counting any troubles
arising from unethical practices.
 Customers and employees can reach the management regarding any delinquent they may
have, including any violation of this Code, to the immediate supervisor, associate
manager HR for any other queries.
 Employees can feel free to talk about whatsoever, The HR took feedbacks on regular
basis if employees having any distress in whichever situation like ‘sexual harassment’ in
the organization and strict action may be taken as per the prerequisite.
The News International 2015
10
INTRODUCTIONOF INTERVIWEE
Muhammad Ibrahim
Assistant Manager HR at Jang Media Group
A determined result oriented professional with considerable work experience of over 18 years in
the field of Human Resource Management in Jang Group of Companies from December
1994 – Present (21 years 1 month) Karachi.
He did his Bachelor of Commerce (B.Com.), Accounting and Business/Management (1993-
1995)
SPECILIAZATION:
Specialized in Recruitment & selection, Orientation process, Employee Relations, Job Analysis
& Job Description, Salary & Compensation, Performance Management, Administration & Time
Management, IR & Legal, Grievance Handling, and Exit Interviews.
CERTIFICATIONS:
Human Resource Management Practices
Institute of Professional Advancement (IPA)
The News International 2015
11
December 2012 – March 2013
Time Management & Communication Skills
Taha Executive Development Centre
April 2007 – April 2007
Disciplinary Action
Jang Media Group
July 2005 – July 2005
Absenteeism
Jang Media Group
August 2005 – August 2005
Muhammad Ibrahim is an Associate Manager Human Resources in THE NEWS since 1994.He
started his career 21 before years before today. The News is a part of Jang Media Group. It have
different business units. It’s a outsource media solution for all stages. Ibrahim sir sees all the
recruitment process. It’s a largest print media group. Total media solution. He sees from
marketing recruiting process till separation i.e. Resignation.
The News International 2015
12
QUESTIONNAIRE
Q1. What are the ethical values, beliefs and norms of your organization?
Ans.: To safeguard the interest of the organization to the best of skills and ability and observe
the rules and regulation and in all respects conform to and comply with the overall
directive and policies of the organization.
Q2. As a manager did you face any ethical dilemma?
Ans.: NO.
Q3. What steps your organization is taking to make a strong ethical culture?
Ans.: Focus on TnD (Training & Development).It’s a part of HRM. Training for specific coarse.
Q5. What steps your organization is taking to make a strong ethical culture?
Ans.: a. Training b. Motivation
Q6. Is your organization providing ethical training to their employees?
Ans.: Yes, routine trainings are being conducted.
The News International 2015
13
Q7. Does your organization do ethical reasoning to find out the correct decision?
Ans.: yes, it’s for sure because we have a proper ethical code of conduct, and before hiring any
employee we use our ethical code of conduct as a term and condition.
Q8. What is your strategy to control when any conflict occurs in the organization?
Ans.: Try to sort out the matter and keep interest of organization ahead of all conflicts.
Q9. Is your organization a socially responsible organization?
Ans.: Yes. Obviously it’s a newspaper.
Q10. Is there any check and balance of your employees work?
Ans.: Basically it is a newspaper. We divide our goals in short term and long term, and then we
do focus on short term goals then we further divide these short term goal in daily and weekly
targets. We work in a team every city branch is working with its own team having its own leader
so working as a team mends them towards self-check and self-balance.
Q11. Does your organization face copyright problem?
Ans.: Usually we don’t face copyright problem.
Q12. Do you support whistle blowers in your organization?
Ans.: It depends, while till now we are not able to face any of it. Because we have a solid
monetary Chanel so if something illegitimate happens our monetary system is enough to handle
it. We disclose every necessary information amongst our employees, we are properly managed.
The News International 2015
14
Q13. Does your organization do sufficient research to introduce a new service?
Ans.: Yes every time.
Q14. Does your organization provide detailed information about your new service?
Ans.: Yes it is obvious.
Q15. What are your terms and conditions of employment?
Ans.: a. Minimum qualification criteria b. Behavior
c. Knowledge of Work d. Interest shown
Q16. How performance evaluation is done in your organization?
Ans.: a. how efficiently one handles their work b. Additional Task Done
c. Achievements during the assessment Year d. Behavior
e. Attitude f. Qualification
g. Leadership Skills
Q17. In your organization the employee’s personal interest are aligned with your
organization’s interest or not?
Ans.: Yes, mostly
Q18. Does your organization consider employees as an organization’s asset?
Ans.: Yes.
The News International 2015
15
Q19. What measures do you take for the safety of your services?
Ans.: a. Honesty b. Dedication
Q20. What advertising tactics do you use to attract the customer?
Ans.: a. Service Standards b. Simplicity
c. Integrity
Q21. What is your attitude about subliminal advertising?
Ans.: Probably the most adopted advertising technique in Modern Days. Sometime it’s really
difficult to get what they want to give in the message.
Q22. Does your organization is environmental friendly or not?
Ans.: Yes, organization is totally environmental friendly.
Q23. What about external audit?
Yes, probably every year but cannot tell you more about this because it’s a department of upper
level management.
Q24.Do you feel sometimes that complete honesty is inappropriate for you and your
organization?
The News International 2015
16
No, honesty cannot be inappropriate in anyways because this is what makes you successful.
Q25.Can you share some experience where you have to swallow the beating from doing the right
thing?
When I started in ’94 my head of department ask me to do something which was not right in
front him I said yes but then approach the upper level management and cancel that work which
was inappropriate.
Q.26 .Does your customers approach your organization for queries?
Yes, we try to resolve their queries.
Q.27. Does your organization focuses on Islamic ethics?
No, not much because it is a field of media so not so much of Islamic ethics are been followed.
Q.28. How do you provide safe working environment to your employees?
We provide good, friendly environment. There is interaction, coordination and understanding
between each of an employee.
Q.29. Are you an equal opportunity employer?
Yes, I can say that
Q.30. What action would you take if someone comes with the complain of sexual harassment?
The News International 2015
17
Will listen to one’s problem and try to sort it out as we have an open door policy for every
employee.
SUMMARY
Ethics is one of the oldest disciplines, the object of study of which is morality. The
term ethics was introduced by Aristotle, who thoughtfully remarked that ethics "helps to know
what to do and what should be avoided".
Modern ethics is first and foremost, the science that allows to consider human relationships, as
well as to evaluate the behavior of people in terms of generally accepted norms. There are
professional ethics, which includes a system of moral norms of human behavior, belonging to a
particular social group. An entrepreneur should not only know the ethical behavior standards, but
also to follow them.
Business ethics is the combination of two words as I understand from this whole course, if we
want to do business it must be according to ethics and what is “ethics”? It is the inner voice, it is
the inner peace, it is the concept, it is the value, it is the belief and it is a norm of life.
Any religion has the brief view for humanity and after understanding ethics we can easily say
that, humanity is ethics and ethics is for humanity.
The News International 2015
18
There are so-called professional ethics, and in particular –business ethics, which includes
standards of entrepreneur behavior. Entrepreneurial activity is impossible without the numerous
contacts with people; it is not designed to work alone.

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Ethics the Company review

  • 1. THE NEWS INTERNATIONAL Ethical report of ‘The News International’s Digital Media Marketing Solutions. ABSTRACT This report is altogether about the ethical dilemmas and the structures associated to ethics in Publishing industry and the question is they doing Business Ethics or Ethical Business? Business Ethics
  • 2. The News International 2015 1 Title of Report Business Ethics Submitted To XYZ Submitted By Noushaba Ghazanfar
  • 3. The News International 2015 2 ACKNOWLEDGMENT We have deeply indebted to XYZ for giving us such a useful assignment, which have helped us to improve our capabilities to understand the ethical dilemmas around us, how report is affecting our thinking. The organization, we have chosen not only provide us the great learning but abundant knowledge also. As the project advisor it was her guidance, help and encouragement that lead to the successful completion of this report. I would also like to thanks all those people, who have directly and indirectly helped me in providing the information; without this help, the report would not have been in this presentable form. Special thanks, Muhammad Ibrahim
  • 4. The News International 2015 3 TABLE OF CONTENT LIST OF CONTENTS S.NO  INTRODUCTION.  CODE OF CONDUCT & INTRODUCTON OF INTERVIWEE  QUESTIONNAIRE.  SUMMARY.  RECOMMENDATION 4 5-9 10-13 14
  • 5. The News International 2015 4 INTRODUCTION JANG GROUP OF COMPANIES: HISTORY & INTRODUCTION: Jang group of companies is an auxiliary of the INTERNATIONAL MEDIA CORPORATION. It was initiated in 1939 by MIR KHALIL-UR-REHMAN. After the independence on august 14, 1947 Mir Khalil-ur-Rehman moved to Karachi and started publishing industry of newspaper there, Quaid-e-Azam Mohammad Ali Jinnah who was the Governor General of that time became so much pleasant with his move that he offered the founder of Jang Group the assistance of government for administration of publishing industry. But Mir refused to accept the offer, ‘I want the Freedom of Press not the shackles of boundaries of Government’ said Mir. He also facilitated in the foundation of ‘Council of Pakistan newspaper Editors’ (CNPE). The head Quarter of Jang is based in a publishing house in Karachi. It is the oldest and the largest newspaper and publishing Group. MIR SHAKIL-UR-REHMAN the son of Mir Khalil- ur-Rehman is the Current owner, Group Chief Executive and Editor in Chief of the company and also supposed to be the third richest resident of Islamic Republic of Pakistan. The News International: The news international is the subsidiary of Jang Group of Companies and was founded on February 11, 1991. The headquarters based in Karachi and also runs the outstations in Lahore
  • 6. The News International 2015 5 and Rawalpindi/Islamabad. An overseas outstation is in London, U.K and they are working on starting publication in New York City, U.S.A CODE OF CONDUCT A. PURPOSE OF THE CODE: The Code does not effort to deliver a thorough and comprehensive gradient of what to do in every feature of your work. Instead, it signifies an extensive agenda that will help employees plump on a fitting course of accomplishment when you are faced with an ethical issue. While 'the Department' is often discussed to as one entity accountable for decisions and conclusions, the reality is it is a large and multipart organization that accomplishes good upshots when employees exercise sound judgment in gratifying the burdens of their actual roles. This also entails managers to supervise, funding and provide teaching to staff. The Code places a responsibility on all of the employees to take responsibility for our own behavior and work with colleagues cooperatively to establish consultative and collaborative workplaces where people are blissful and honored to work B. VISION AND MISSION STATEMENTS: 1. Vision Statement: The News International’s mission is to provide a confidential source of information, music and entertainment for curious and considerate people in efficient, justifiable ways that meet their needs while strengthening the civic and cultural life of the communities we serve.
  • 7. The News International 2015 6 2. MissionStatement: “Be recognized as a dominant, world class Media and Communications Company that yields encouraging content channels with astonishing broadcast experiences.” C. CORPORATEVALUES AND PRACTICES: The corporate values of the organization are:  Our Audience comes First  Bring your passion  Brings origination  Everything is possible The highest emphasis on:  Quality  Trend setting  Embrace revolution D. BUSINESS DEALINGS:  Fulfillment of promises towards our customers and shareholders to provide finest services so as to supplementary strengthens their belief in us.  Conduct all business relations with truthfulness, judiciousness, fairness, and courtesy.  The aim is to safeguard the corporate objectives and strategies which are being implemented.
  • 8. The News International 2015 7  Continually upgrade and enlarge our products and services to support the growth and to antedate and meet the altering requirements of our customers.  Shall avoid all such doings in which private interests conflict with the interests of the organization, its customers and shareholders, and shall safeguard ethical handling of any actual or apparent conflict of interest.  We shall always endeavor to underwrite towards the betterment, advance, and development of the organization. E. EXTERNAL& INTERNAL AUDITING:  The external auditing took place at the end of every Fiscal year by PWC auditing company  The financial reports of all out stations are controlled by the headquarters (Karachi)  The internal auditing is done semiyearly or quarterly sometimes as per the commands  The organization make sure that it accomplishes it statutory purposes because the Law requires it  The organization couriers an estimation on the truth and fairness in their financial statement to maintain its standing in the market  An external audit process ensures that a company's internal controls, processes, guidelines and policies are adequate, effective and in compliance with governmental requirements, industry standards and company policies. This type of audit also ensures that reporting mechanisms prevent errors in financial statements. F. EXECUTIVES AND WORKERS:
  • 9. The News International 2015 8  The HRM select and hire people grounded on the recruitment policy and criteria, without any bias or prejudice of competition, standing, color, creed, or religious belief.  The management place qualified and efficient people in management positions, so that the digital media marketing solutions can accomplish the desired fallouts successfully and are of high quality.  The organization inspire/influence teams to accomplish their burdens conscientiously for achieving finest output and effectiveness.  The employees are appraised with their routine and rewarded on the basis of their contributions but not on yearly basis.  The goal is to ensure that all employees work towards achievement of corporate objectives, individually and collectively as a team, and conduct themselves at work and in the society as responsible employees and citizens.  The organization delivers training to employees at all intensities for enhancement in their awareness and skills.  The HRM work in the direction of development of livelihood paths of employees for prearranged betterment in their qualified life.  The aim is to guarantee that the workforces hold compulsory knowledge and skills and continue an understanding of relevant requirements of applicable rules and regulations.  The business safeguard that all employees exercise proficiency and dedication, and exploit their experience and capability to assist in the growth of the Business.
  • 10. The News International 2015 9 G. ADHERENCE TO LAW:  The organization shall at all times strictly adhere to the laws of the country and fulfill all statutory requirements as laid down by the regulators and ensure timely, proper, and full payment of all applicable taxes, rates, duties and/or any other levies as may be imposed from time to time. H. PLANNING:  The organization put greater emphasis on panning before any product or campaign launch.  A lot of products had been launched in the past with countless planning and research. I. REPORTING OF VIOLATIONS:  Employees are encouraged to report any violation of the Code, counting any troubles arising from unethical practices.  Customers and employees can reach the management regarding any delinquent they may have, including any violation of this Code, to the immediate supervisor, associate manager HR for any other queries.  Employees can feel free to talk about whatsoever, The HR took feedbacks on regular basis if employees having any distress in whichever situation like ‘sexual harassment’ in the organization and strict action may be taken as per the prerequisite.
  • 11. The News International 2015 10 INTRODUCTIONOF INTERVIWEE Muhammad Ibrahim Assistant Manager HR at Jang Media Group A determined result oriented professional with considerable work experience of over 18 years in the field of Human Resource Management in Jang Group of Companies from December 1994 – Present (21 years 1 month) Karachi. He did his Bachelor of Commerce (B.Com.), Accounting and Business/Management (1993- 1995) SPECILIAZATION: Specialized in Recruitment & selection, Orientation process, Employee Relations, Job Analysis & Job Description, Salary & Compensation, Performance Management, Administration & Time Management, IR & Legal, Grievance Handling, and Exit Interviews. CERTIFICATIONS: Human Resource Management Practices Institute of Professional Advancement (IPA)
  • 12. The News International 2015 11 December 2012 – March 2013 Time Management & Communication Skills Taha Executive Development Centre April 2007 – April 2007 Disciplinary Action Jang Media Group July 2005 – July 2005 Absenteeism Jang Media Group August 2005 – August 2005 Muhammad Ibrahim is an Associate Manager Human Resources in THE NEWS since 1994.He started his career 21 before years before today. The News is a part of Jang Media Group. It have different business units. It’s a outsource media solution for all stages. Ibrahim sir sees all the recruitment process. It’s a largest print media group. Total media solution. He sees from marketing recruiting process till separation i.e. Resignation.
  • 13. The News International 2015 12 QUESTIONNAIRE Q1. What are the ethical values, beliefs and norms of your organization? Ans.: To safeguard the interest of the organization to the best of skills and ability and observe the rules and regulation and in all respects conform to and comply with the overall directive and policies of the organization. Q2. As a manager did you face any ethical dilemma? Ans.: NO. Q3. What steps your organization is taking to make a strong ethical culture? Ans.: Focus on TnD (Training & Development).It’s a part of HRM. Training for specific coarse. Q5. What steps your organization is taking to make a strong ethical culture? Ans.: a. Training b. Motivation Q6. Is your organization providing ethical training to their employees? Ans.: Yes, routine trainings are being conducted.
  • 14. The News International 2015 13 Q7. Does your organization do ethical reasoning to find out the correct decision? Ans.: yes, it’s for sure because we have a proper ethical code of conduct, and before hiring any employee we use our ethical code of conduct as a term and condition. Q8. What is your strategy to control when any conflict occurs in the organization? Ans.: Try to sort out the matter and keep interest of organization ahead of all conflicts. Q9. Is your organization a socially responsible organization? Ans.: Yes. Obviously it’s a newspaper. Q10. Is there any check and balance of your employees work? Ans.: Basically it is a newspaper. We divide our goals in short term and long term, and then we do focus on short term goals then we further divide these short term goal in daily and weekly targets. We work in a team every city branch is working with its own team having its own leader so working as a team mends them towards self-check and self-balance. Q11. Does your organization face copyright problem? Ans.: Usually we don’t face copyright problem. Q12. Do you support whistle blowers in your organization? Ans.: It depends, while till now we are not able to face any of it. Because we have a solid monetary Chanel so if something illegitimate happens our monetary system is enough to handle it. We disclose every necessary information amongst our employees, we are properly managed.
  • 15. The News International 2015 14 Q13. Does your organization do sufficient research to introduce a new service? Ans.: Yes every time. Q14. Does your organization provide detailed information about your new service? Ans.: Yes it is obvious. Q15. What are your terms and conditions of employment? Ans.: a. Minimum qualification criteria b. Behavior c. Knowledge of Work d. Interest shown Q16. How performance evaluation is done in your organization? Ans.: a. how efficiently one handles their work b. Additional Task Done c. Achievements during the assessment Year d. Behavior e. Attitude f. Qualification g. Leadership Skills Q17. In your organization the employee’s personal interest are aligned with your organization’s interest or not? Ans.: Yes, mostly Q18. Does your organization consider employees as an organization’s asset? Ans.: Yes.
  • 16. The News International 2015 15 Q19. What measures do you take for the safety of your services? Ans.: a. Honesty b. Dedication Q20. What advertising tactics do you use to attract the customer? Ans.: a. Service Standards b. Simplicity c. Integrity Q21. What is your attitude about subliminal advertising? Ans.: Probably the most adopted advertising technique in Modern Days. Sometime it’s really difficult to get what they want to give in the message. Q22. Does your organization is environmental friendly or not? Ans.: Yes, organization is totally environmental friendly. Q23. What about external audit? Yes, probably every year but cannot tell you more about this because it’s a department of upper level management. Q24.Do you feel sometimes that complete honesty is inappropriate for you and your organization?
  • 17. The News International 2015 16 No, honesty cannot be inappropriate in anyways because this is what makes you successful. Q25.Can you share some experience where you have to swallow the beating from doing the right thing? When I started in ’94 my head of department ask me to do something which was not right in front him I said yes but then approach the upper level management and cancel that work which was inappropriate. Q.26 .Does your customers approach your organization for queries? Yes, we try to resolve their queries. Q.27. Does your organization focuses on Islamic ethics? No, not much because it is a field of media so not so much of Islamic ethics are been followed. Q.28. How do you provide safe working environment to your employees? We provide good, friendly environment. There is interaction, coordination and understanding between each of an employee. Q.29. Are you an equal opportunity employer? Yes, I can say that Q.30. What action would you take if someone comes with the complain of sexual harassment?
  • 18. The News International 2015 17 Will listen to one’s problem and try to sort it out as we have an open door policy for every employee. SUMMARY Ethics is one of the oldest disciplines, the object of study of which is morality. The term ethics was introduced by Aristotle, who thoughtfully remarked that ethics "helps to know what to do and what should be avoided". Modern ethics is first and foremost, the science that allows to consider human relationships, as well as to evaluate the behavior of people in terms of generally accepted norms. There are professional ethics, which includes a system of moral norms of human behavior, belonging to a particular social group. An entrepreneur should not only know the ethical behavior standards, but also to follow them. Business ethics is the combination of two words as I understand from this whole course, if we want to do business it must be according to ethics and what is “ethics”? It is the inner voice, it is the inner peace, it is the concept, it is the value, it is the belief and it is a norm of life. Any religion has the brief view for humanity and after understanding ethics we can easily say that, humanity is ethics and ethics is for humanity.
  • 19. The News International 2015 18 There are so-called professional ethics, and in particular –business ethics, which includes standards of entrepreneur behavior. Entrepreneurial activity is impossible without the numerous contacts with people; it is not designed to work alone.