This document provides an overview of online presence and social media strategy for businesses. It defines online presence as everything online about a company, including websites, social media profiles, customer reviews and interactions. It then discusses key aspects of using social media for business including creating a strategy, types of content to post, optimal platforms, and posting schedules. Platforms like Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn are examined in terms of their best uses and industries that benefit most. The document concludes with recommendations for auditing a company's social media presence to ensure the right platforms are being used correctly and effectively.

1. Online Presence Series
Presented by Blue Shift Web Services

2. What is “Online Presence”?
A Quick Introduction to What Your Online
Presence Is

3. Online Presence Definition
• Everything about your company online
• Images, website, social media profiles, and
more.
• Your interactions with your customers
online
• Your customer’s reviews
• To boost your online presence, there are
many options:
• Social Media
• SEO
• Website
• Advertising
• Company Profiles

4. Social Media for
Business
Social Media Strategy Basics

5. What Should I Post?
80/20 rule:
80% non-branded,
20% sales driven
Use hashtags like
#MotivationMonday
to produce content
Utilize sales,
products, and
seasons

6. Where Should I Post?
•Different companies benefit from different platforms:
•Industry, Audience, and Content all determine which platforms
would be better to focus on.
•Ensure that you have a profile on all platforms for future use.

7. Facebook
•Best Use: Create meaningful relationships
with your customers. Conversational style
engagement.
•Industries that benefit the most: All
Businesses, but mainly Restaurants, Small
Businesses, Specialty Businesses

8. Twitter
•Best Use: Create quips/short content to
entice customers. (Keep in mind the max
character count per post is 240!)
•Industries that benefit the most: All
businesses

9. Instagram
•Best Use: Visual Content, Images, Videos
•Industries that benefit the most: Fashion,
Product-Based Companies

10. Pinterest
•Best Use: Visual Content/Inspirational
Content/Instructional Content / Before and
After
•Industries that benefit the most: Fashion,
Renovation Companies, Product Based
Companies, Restaurants/Bakeries, Lifestyle

11. YouTube
•Best Use: Video Content/Instructional
Content
•Industries that benefit the most: Services,
products that need explanation or instruction

12. Linked In
•Best Use: Business to Business
Connections
•Industries that benefit the most: Services,
Company-focused products (B2B)
This Photo by Unknown Author is licensed under CC BY-SA

13. When Should I Post?
•Optimal timing of a post varies depending on:
• Industry
• Target Audience
• Platform
• For more information about posting times by industry/platform, visit:
• https://sproutsocial.com/insights/best-times-to-post-on-social-media/
• https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic
• https://www.oberlo.com/blog/best-time-post-social-media

14. Which Platforms
Work Best for My
Business?
A quick overview of how to determine your best options of
platforms

15. Some questions to help narrow it
down:
Does your company sell
physical products?
Does your company provide
services or products that
need instruction?
Does your company focus
on other businesses?

16. Does your company have physical
products?
Yes
• Images of your physical products are great
for Pinterest, Facebook, and Instagram.
• If focused on businesses, you could utilize
LinkedIn to foster those relationships.
No
• LinkedIn and Twitter might not be the best
choice, however there are ways to utilize
these platforms to your benefit.

17. Does your company provide
services?
Yes
• You could utilize Instagram, or YouTube to
provide videos of your services being
performed.
• If focused on businesses, you could utilize
LinkedIn to foster those relationships.
No
• All social media platforms are good for
businesses that do not have services.

18. Simple Social
Media Management
Audit

19. 5 Simple Steps to Audit Your Social
Media
1. Determine your Business Objectives for your Social Media Campaign
2. Determine the platforms to use.
3. Determine a posting schedule.
4. Determine the content you’d like to post.
5. Review engagement statistics to tweak your plan.

21. Are you
using the
right
platforms,
correctly?
• Dedicate your time to the platforms that best benefit your
company.
• Make sure to reserve usernames on all platforms.
• Use the features given, such as video/image/links etc.
Visual content gets the most engagement.

22. Are you
posting at
the best
times?
• There are prime times to post on each platform for each
industry.
• Studies show that different platforms receive different
amounts of interactions depending on time of day, and
day of the week.

23. Are you
optimizing
your
content
for each
platform?
• Each platform has specific guidelines for images, make
sure that your social media manager is sticking to them.

24. Questions?
• Contact Information:
• team@blueshiftwebservices.com
• 321-522-8962
• https://blueshiftwebservices.com