Experian is a global information services company with over $6.8 billion in annual sales and 15,000 employees worldwide. It has offices in 40 countries and supports clients in over 65 countries. Experian has four key business groups that help organizations acquire new customers, predict and manage credit risk, reduce fraud and bad debt, and target and engage customers through advanced analytics. Experian's vision is for its people, data, and technology to become a necessary part of every major consumer economy worldwide.

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2. Experian credentials Continuing sales in excess of $6.8 billion 15,000 people worldwide Offices in 40 countries and supporting clients in more than 65 countries Nearly double the size of our closest competitor More products and services in more countries than any competitor

3. Supporting our clients’ global business needs We operate in 40 countries Asia Pacific Australia China Hong Kong Japan Malaysia New Zealand Singapore South Korea Americas Argentina Brazil Canada Chile Costa Rica Mexico United States Europe, Middle East and Africa (EMEA) Austria Belgium Bulgaria Czech Republic France Germany Greece India Italy Monaco Morocco Netherlands Poland Romania Russia South Africa Spain Turkey UK, Ireland and Northern Europe Denmark Estonia Finland Ireland Norway Sweden United Kingdom

4. Experian vision Experian's vision is for our people, data, and technology to become a necessary part of every major consumer economy around the world.

5. Evolving our strategy to better support our clients Focus on data and analytics Drive profitable growth Optimize capital efficiency Growing shareholder and client value

6. How we help our clients Fraud detection and management Limit fraud losses Reduce operational costs Maintain a positive customer experience Penetrate new target markets Improve response rates Increase application volume Increase approval rates Increase activation and “take” rates Improve operational efficiency Maximize customer share-of-wallet Reduce credit risk Reduce fraud risk Minimize attrition Reduce charge-offs Improve operational efficiencies Increase recoveries Maximize customer value Improve retention Increase revenue Reduce credit risk Reduce fraud risk Collections Customer management Prospecting Acquisitions

7. Principal activities Experian Four key business groups Credit Services Decision Analytics Marketing Services Interactive Helps organizations to acquire new customers for credit, to predict and manage credit risk, and to reduce exposure to bad debt and fraud Through predictive tools and sophisticated software, enables organizations to control decision-making at all points of contact with customers Helps organizations target and engage customers with advanced analytical systems to understand and execute relevant communications across a variety of channels Enables consumers to manage and protect their personal credit files, make more informed online purchasing decisions, and provides lead generation over the Internet

8. How we help our clients Strategic cycle 1. Understand market and consumer 4. Measure results and implement improvements 2. Define opportunities and design strategy 3. Develop distribution and communication strategy

9. The Experian connection: Global market insight A truly multinational company. Sharing knowledge on global consumer, economic and market trends. A broader geographic reach and range of services than any similar company in our sector. For example, we classify more than one seventh of the world’s population into demographic and lifestyle categories. Experian bureaux 15 Experian offices 38 Experian reach 66 Countries

10. Securing information has always been a core Experian value: Our global information security policy aligned with ISO 27002, covers all information from electronic data to the spoken word. Our access control team are certified to ISO 27001, and manage approx. 9,000 client requests each month. We undertake Information Security and Data Protection Awareness training, on an annual basis. We regularly screen our people, applying user registration and de-registration procedures. All of our secure data transfers and mobile devices are encrypted. To ensure that your information is always protected. The Experian connection: Your data is safe with us

11. European leader: but why? Largest client services team 200 worldwide / 130 in Europe 600 staff worldwide / 230 in Europe 114 billion messages delivered annual globally / >28 billion in Europe Recognised as a leader by independent research company Local email marketing experts in 7 offices across Europe 11 years of email marketing experience 40% year-over-year growth 97% client retention rate Part of Experian - € 2.8 billion information solutions provider listed on LSE

12. European leader: major European clients Retail Travel Finance One more One more Media & Entertainment Catalogue Technology, Telecom & B2B

13. European leader: perfect customer satisfaction score “ It earned a perfect customer satisfaction score and has a long history of complete data integrations as well as a global footprint.” “… has a large and experienced services team to assist marketers with tactical production support as well as strategic services.” Source: Forrester Wave™: Email Marketing Service Providers Q4 2009, December 2009

14. How we work: the redefinition of “multi-channel” Online Offline Direct mail Email

15. How we work: email marketing takes centre stage

16. The proof: Maximising ROI on Email Marketing Promotional Messages Weekly Promotions Personlised offers Coupons and vouchers Rewards and loyalty Behavioural & Lifecycle Messages Transaction Web Behaviour Customer sign up Replenishment Reactivation Referrals Alerts Informational Messages Newsletters Customer Service Surveys/Polls Product Education Campaign Sophistication 1-to-1 Relationship Group Relationship Mass Relationship Customer Relationship