3. Supporting our clients’ global business needs We operate in 40 countries Asia Pacific Australia China Hong Kong Japan Malaysia New Zealand Singapore South Korea Americas Argentina Brazil Canada Chile Costa Rica Mexico United States Europe, Middle East and Africa (EMEA) Austria Belgium Bulgaria Czech Republic France Germany Greece India Italy Monaco Morocco Netherlands Poland Romania Russia South Africa Spain Turkey UK, Ireland and Northern Europe Denmark Estonia Finland Ireland Norway Sweden United Kingdom
4. Experian vision Experian's vision is for our people, data, and technology to become a necessary part of every major consumer economy around the world.
5. Evolving our strategy to better support our clients Focus on data and analytics Drive profitable growth Optimize capital efficiency Growing shareholder and client value
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7. Principal activities Experian Four key business groups Credit Services Decision Analytics Marketing Services Interactive Helps organizations to acquire new customers for credit, to predict and manage credit risk, and to reduce exposure to bad debt and fraud Through predictive tools and sophisticated software, enables organizations to control decision-making at all points of contact with customers Helps organizations target and engage customers with advanced analytical systems to understand and execute relevant communications across a variety of channels Enables consumers to manage and protect their personal credit files, make more informed online purchasing decisions, and provides lead generation over the Internet
8. How we help our clients Strategic cycle 1. Understand market and consumer 4. Measure results and implement improvements 2. Define opportunities and design strategy 3. Develop distribution and communication strategy
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12. European leader: major European clients Retail Travel Finance One more One more Media & Entertainment Catalogue Technology, Telecom & B2B
13. European leader: perfect customer satisfaction score “ It earned a perfect customer satisfaction score and has a long history of complete data integrations as well as a global footprint.” “… has a large and experienced services team to assist marketers with tactical production support as well as strategic services.” Source: Forrester Wave™: Email Marketing Service Providers Q4 2009, December 2009
14. How we work: the redefinition of “multi-channel” Online Offline Direct mail Email
16. The proof: Maximising ROI on Email Marketing Promotional Messages Weekly Promotions Personlised offers Coupons and vouchers Rewards and loyalty Behavioural & Lifecycle Messages Transaction Web Behaviour Customer sign up Replenishment Reactivation Referrals Alerts Informational Messages Newsletters Customer Service Surveys/Polls Product Education Campaign Sophistication 1-to-1 Relationship Group Relationship Mass Relationship Customer Relationship
Editor's Notes
You’ve joined a great company who has a tremendous track record and history of growth We’re one of the strongest information solutions companies in the world.
Experian has continued to growth substantially and now operates globally in more than 40 countries. Additional offices were opened in Costa Rica and Morocco to support our growth in those countries.
Let me turn now to strategy 2. Our strategy for growth continues to evolve and is centred on 3 simple elements to drive growth in shareholder value 3. Focus on data and analytics 4. Drive profitable growth 5. Optimise capital efficiency If I now enlarge on each of these elements
Key points: These are common challenges that we help our clients manage throughout the life cycle and across lines of business. Prospecting: Optimize customer lifetime value through more effective targeting Acquisitions: Improve credit quality, operational efficiency, and workflow productivity. Customer Management: Grow your most profitable customer relationships through increased cross-selling and identify clients “at risk” before they become losses. Collections: Limit losses with improved collections and recovery processes. Fraud: Preventing the customer while at the same time protecting ourselves against downstream losses due to fraud. We enable companies to make decisions accurately, swiftly and consistently. We are in a unique position in the market to do so because of our capabilities from data intelligence and analytical / modeling expertise to software and consulting. Our competitors don’t offer this range of solutions – across the client’s book of business—consumer, small business and commercial. Our solutions help companies increase revenue and profitability, manage and optimize risk, detect and reduce fraud, improve operational efficiencies, meet regulatory obligations and create positive customer experiences. Trusted by leading players worldwide, we bring together information from many different sources to provide the intelligence to make accurate and informed business decisions and use our expertise to help our clients build risk management, marketing and IT strategies that will achieve their corporate goals. This slide can be used to probe clients about their main points and key business metrics / success factors for driving their business – ie “for prospecting, which areas represent your biggest challenges or pain points…”
Begrijp de markt en de consument Dus weet hoe de consument omgaat met uw product, waar hij/zij voor open staat, welk deel van de markt mogelijkheden biedt. Bepaal kansen en ontwikkel strategie Identificeer de optimale product-marktcombinaties op segment- of individueel klantniveau. Ontwikkel de juiste distributie- & communicatiestrategie En pas deze aan om een maximale opbrengst te realiseren. Meet de resultaten van campagnes en acties en voer continu verbeteringen door. Benchmark de resultaten om het resultaat voortdurend te optimaliseren. Herhaal zonodig de cyclus.
Our credit bureaux occupy number 1 or 2 positions in most cases Experian today is the only global player in credit-risk management, with a huge head-start over the competition, a track record of execution and with considerable further expansion potential
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