2. Focus Groups
O Many industries hold focus groups to get
live audience feedback.
O This involves a number of people
viewing/sampling a product giving live
feedback.
O We did not use this method of audience
feedback as we felt it would be difficult to
effectively showcase our products
3. Online Survey
O Our most effective way of gaining
feedback was the use of online survey
website: freeonlinesurveys.com
O We were able to create a set of questions
which involved rating certain factors of our
video.
O We also asked who the target audience
was.
O We created a text box where the audience
could write their own comments.
4. YouTube Analytics
O One way businesses could get online
feedback is to analyze the YouTube audience.
O Analytics show the audience demographics.
This includes:
O Age
O Gender
O Location
O How they viewed the video
O For how long their interest was kept.
5. The Importance of Audience
Feedback
O Audience feedback is important to the
music industry as it is important to know
where the audience interest is.
O Audience feedback allows the producer to
know how to improve their product.
