2. Rough Riders History
Rough Riders is a bike shop that is family owned by two brothers
and has been around since 2011. The bike shop is located on
Shelbyville Rd in Louisville KY. All around Louisville you will find
many bike shops, but Rough Riders is the only bike shop that
specializes in BMX bikes. The two owners, Max and Stacey Eden,
are professional BMX racers that are using their first-hand
knowledge of the sport to help satisfy customers with the BMX
bikes/parts that they need to become the best rider they can be.
For the past two years, Rough Riders has been selling only BMX
bikes and parts, and have been quite successful in doing so.
Although they have seen success in what they’ve been doing, to
help increase revenue, Rough riders will branch out into other
types of biking. Rough Riders will start advertising and selling
mountain bikes, road bikes, cruisers, hybrids, and cyclocross
bikes.

3. GOALS AND OBJECTIVES
The goal is to raise revenue enough so that Rough Riders can open up
another location by 2016.
Hire someone that has experience with mountain, cruiser, cyclocross, and
road bikes.
Decide which brands will sell the best and get those bikes into the store on
display.
Advertise that Rough Riders is no longer only a BMX shop but will also sell
other types of bikes.

5. RISKS
Hiring a new employee
Extensive interviewing
Hands on testing of bike
knowledge
Talk to previous employers

6. BUDGET
Fixed Costs
Advertisement $ 2,000
Salary $ 25,000
Sponsorship $ 10,000
Misc. $ 5,000
Total Fixed Costs $ 42,000
Variable Costs
Task Labor Hours Labor Costs Material Costs
Hire new employee 25 $ 12.50 $ 100.00
Order new bikes 12 $ 12.50 $ 30,000.00
New store layout 16 $ 12.50 $ 800.00
Total Variable Costs $ 662.50 $ 30,900.00
Total Costs $ 73,562.50

7. Rough Riders Expansion: SPI
1.8
1.6
1.4
1.2
0 Ahead of schedule
0.8 Behind schedule
0.6
0.4
0.2
1 2 3 4 5 6 7
Average
Project days
Rough Riders Expansion: CPI
1.8
1.6
1.4
1.2 s s s Under budget
0 s s s c c ahead of schedule
0.8 c s c Over budget
0.6 c c behind schedule
0.4 c
0.2
1 2 3 4 5 6 7
Project days