1. Question 1
Evaluation: Question 1. In what ways
does your media products use, develop
and challenge forms and conventions of
real media products.

3. I used the shifty poster as inspiration for my poster in the start of creating my poster. It wasn’t
until I had my finished product and I looked back and compared the two I realized how similar
they looked, but also so different in many different ways.
The text that I have used is a very simple bulky text that stands out to you and is the first thing
you will be looking at when you see the poster. I wanted a simple font that stood out and that
kept with the social realist genre as simplistic and clean. I used basic colours in my poster to
keep with the simplicity.
The layout has been used from the shifty poster as it has the Title in the middle with the two
main actors at the bottom. This was something I liked the idea of and had a good social realist
look to it.
The simple text below the title give it a effect of drawing your eyes to the text and makes you
want to look close and see what it is about.
I wanted to have some magazine reviews at the top of the page because that is what a lot of
social realist films have on their posters. The reason for this is because they don’t get as much
advertising as the big conglomerate films, so they need all the help they can get.

5. I developed on the plain background of the shifty poster by adding the cars in the background.
This was in keeping with the always present Traffic idea. I also added a brink wall in the sky line
as well just to make it have more depth to it and more layers that catch the eye.
The stripe down the middle of the page on shifty was something I didn’t add in to the last
moment, it was again just something to fill some space and add more detail to it. Instead of
having one placed in I added to long stripes coming off the A and it divided the two main
characters, showing they had a confrontation later on in the film.

7. The background and the colour scheme is something that I wanted change. Instead of having a
plain colored background, it was much more in my style to have more colours and a actual
image in the background of the poster. The reason for this is that even though the shifty poster
works with how simple it is, I wanted something different from this, so adding a distant cars in
the background with the brick walls over it helps. Also having darker colours in the poster gives
it a more urban feel like it is set in the backstreets of Manchester, not in London like most of the
crime films do.
The actors used in my film are younger that what are on the poster of shifty, which is a unique
twist on a crime film because the actors are normally older than 18. It is something we wanted
to reach out to a younger audience by having to 18 year old lads in the film instead of young
adults.