Operating under Petrogas Global (Ireland's largest independent forecourt retailer), the Applegreen brand is the fastest growing forecourt and convenience retailer in Ireland. Our research has told us that whilst the typical Applegreen shoppers basket is smaller than the Ireland average, they are higher spenders...

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APPLEGREEN, IRELAND
DECEMBER 2016

2. © him! Ltd 2016. All rights reserved
APPLEGREEN, IRELAND: THE FACTS
The Applegreen brand
operates under Petrogras
Global, Ireland’s largest
independent forecourt
retailer with over 110 sites
trading in ROI and UK
In 2014 Petrogas Global
announced it would invest
£25m into four of Northern
Ireland’s first motorway
service stations under the
brand Applegreen
Applegreen offers a loyalty
card scheme which allows
customers to redeem
points for rewards, view
transaction history and be
notified of promotions.

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APPLEGREEN SHOPPERS: A SNAPSHOT
Applegreen shoppers
are older than
Ireland average
of shoppers have 3+
items in their basket
vs 47% Ireland avg.
21% 1in3
Applegreen shoppers
buy in impulse when
in the store
Source: HIM International Irish Convenience Shopper Research 2016

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HOW TO WIN THE SHOPPER IN IRELAND?
him! international Convenience Tracking programme 2016
Best in class regarding
perception of friendly staff
68% …vs 54% global av.
Staff recommendation
is only bought
1 in 16 visit
…vs 1 in 9 global av.
Eat on the premises
only 1 in 14 visit
…vs 1 in 9 global av.
Staff recommendation should be maximised
Get in touch with Molly.Wilmot@him.uk.com for more information on our
BRAND NEW Ireland research available in 2017