Russian Startup Tour 2014. April, 18. Saint-Peterburg. Participant: GroweN.

1. Hi, I’m GroweN
And I grow plants...
growen.me
info@growen.me

2. And I would like to ask you a
question.

3. What do plants need at home?
Environment Care

4. There is a better way to grow
plants at home.
Meet GROWEN

5. It’s me!

6. What can I do?
Control
Take care

7. How I grow?

8. Some time later…

9. What can I grow?
Exotics
HerbsFlowers

10. And something awesome…
You can connect me to mobile phone
And download grow programs in me
And I send you information about my environment

11. Who made me?
CTO
Alexandr
CEO
Andrey
Industrial Design
Stepan
/in/myaskov /in/koshlyakov /in/syakubovsky
CSO
Alexey
/in/solomatin
Lead Developer
Andrey
/in/tstabs
iOS developer
Anton
/in/anton-gurkin

12. What they did?
Made a prototype for
growing plants at home,
that automatically
controls environment
parameters.

13. And made preorder…
Results:
• 1000 potential clients
• 20 orders
Insights:
2% bought product
40% want to have the product at home

14. My Competition
AeroGarden 60-350$
depend on size
ClickAndGrow 100$

15. Why me?
• You can grow any plant
• First smart pot with app
• Unique system of watering
• 50 eur. smart pot + 50 eur. lamp

16. Market capabilityMln.$
0
5
10
15
20
2011 2012 2013 2014

17. Strategy map
CrowdfundingLogistic solution
Developing with factory
Kickstarter action Sell products to customers
Searching for distributors
Start develop next generation
2 month
2 month
2 month2 month
2 month

18. Sales funnel
WWW
Blogs
SMM
ADV
Distributor
WWW
Depend on country
Customers
Growing
programs and
consumables
Recommen
dationApp

19. Investment
Stage - Crowdfunding (Kickstarter)
120k - 15% stack

20. Thank you!
Better Grow,
Better Know
growen.me
info@growen.me