I used these slides to accompany my Spark Digital FWD_Live presentation on 29th July 2015 at Auckland's Viaduct Event Centre. I discussed how emerging digital trends, used in the right way, can help us to get closer to the customer. The video (39 minutes) of the keynote presentation can be found here www.youtube.com/watch?v=MWG4_8--1q4 The first few slides will make far more sense if you watch the video!