1. Report submitted to IPER PGDM for partial fulfillment of the requirement for Post
Graduation Diploma in Management (2010-12)
COMPLIED BY:
RUPESH JAIN
IPER-PGDM
STUDY CONDUCTED UNDER
THE GUIDANCE OF:
Mr. ANAND AGARWAL
ASM, BHOPAL
KANSAI NEROLAC PAINTS LTD

2. PREFACE
The researches provide an opportunity to a student to demonstrate application of his/her
knowledge, skill and competencies required during the technical session. Research also
help the student to devote his/her skill to analysis the problem to suggest alternative
solutions, to evaluate them and to provide feasible recommendations on the provide data.
This project report is on (A awareness of kansai Nerolac paints ltd architects’
&builder)- A Study on Project Deep-Dive
Although I have tried my level best to prepare this report an error free report every effort has
been made to offer the most authenticate position with accuracy.
There are many differences in theoretical study and the practical study as the theories are
applicable universally but when it comes to practical each situation differs from the other.
To prepare this report I have visited the BHOPAL cities and worked for more than a week.

3. ACKNOWLEDGEMENT
I would to grab this opportunity to thank first of all the almighty god who has given me the
intellect so that I am able to perform work for my company and prepare this research report.
Then I would like to thank my Dean Prof.A.S.Khalsa and my sir Prof.Hersh Sharma for
providing me with this opportunity of having such a wonderful company like KANSAI
NEROLAC PAINTS LTD for my summer training. I would like to thank my sir Mr.ANAND
AGARWAL-Area sales MANAGER (BHOPAL&GWALIOR)-M.P and Mr.AMITH TIWARI-
PSR who have been extremely dedicated towards me. Without your cooperation my knowledge
about the FMCG sector would have been nil. You both have been very much cooperative and
dedicated towards passing on the knowledge from yourself on to me. Sincere thanks to both of
you sir. I would also like to thank my parents and my friends who have always been very
cooperative whenever I need them. In the end I would like to thank all those who have been
associated with my research project and this report.
RUPESH JAIN

4. TABLE OF CONTENT
CHAPTER SUBJECT PAGE NO.
Chapter - 01 PREFACE
Chapter - 02 EXECUTIVE SUMMARY
Chapter - 03 OBJECTIVE OF THE STUDY
Chapter - 04 METHODOLOGY
Chapter - 05 INTRODUCTION
Chapter - 06 OVERVIEW OF PAINT IDUSTRY IN
INDIA
Chapter—07 COMPANY PROFILE
Chapter—08 PRODUCT PROFILE
Chapter—09 MARKETING STRATEGY
Chapter—10 DISTRIBUTION NETWORK
Chapter—11 COMPETITORS
Chapter—12 MARKET SURVEY
Chapter—13 OBSERVATIONS AND FINDINGS
Chapter—14 SWOT ANALYSIS

5. Chapter—15 RECOMMENDATIONS AND FINDINGS
Chapter—16 LIMITATIONS
Chapter—17 CONCLUSION
Chapter—18 BIBLIOGRAPHY
Chapter—19 APPENDIX