Report submitted to IPER PGDM for partial fulfillment of the requirement for Post Graduation Diploma in Management (2010-12) COMPLIED BY: RUPESH JAIN IPER-PGDM STUDY CONDUCTED UNDER THE GUIDANCE OF: Mr. ANAND AGARWAL ASM, BHOPAL KANSAI NEROLAC PAINTS LTD
PREFACEThe researches provide an opportunity to a student to demonstrate application of his/herknowledge, skill and competencies required during the technical session. Research alsohelp the student to devote his/her skill to analysis the problem to suggest alternativesolutions, to evaluate them and to provide feasible recommendations on the provide data.This project report is on (A awareness of kansai Nerolac paints ltd architects’&builder)- A Study on Project Deep-DiveAlthough I have tried my level best to prepare this report an error free report every effort hasbeen made to offer the most authenticate position with accuracy.There are many differences in theoretical study and the practical study as the theories areapplicable universally but when it comes to practical each situation differs from the other.To prepare this report I have visited the BHOPAL cities and worked for more than a week.
ACKNOWLEDGEMENTI would to grab this opportunity to thank first of all the almighty god who has given me theintellect so that I am able to perform work for my company and prepare this research report.Then I would like to thank my Dean Prof.A.S.Khalsa and my sir Prof.Hersh Sharma forproviding me with this opportunity of having such a wonderful company like KANSAINEROLAC PAINTS LTD for my summer training. I would like to thank my sir Mr.ANANDAGARWAL-Area sales MANAGER (BHOPAL&GWALIOR)-M.P and Mr.AMITH TIWARI-PSR who have been extremely dedicated towards me. Without your cooperation my knowledgeabout the FMCG sector would have been nil. You both have been very much cooperative anddedicated towards passing on the knowledge from yourself on to me. Sincere thanks to both ofyou sir. I would also like to thank my parents and my friends who have always been verycooperative whenever I need them. In the end I would like to thank all those who have beenassociated with my research project and this report. RUPESH JAIN
TABLE OF CONTENTCHAPTER SUBJECT PAGE NO.Chapter - 01 PREFACEChapter - 02 EXECUTIVE SUMMARYChapter - 03 OBJECTIVE OF THE STUDYChapter - 04 METHODOLOGYChapter - 05 INTRODUCTIONChapter - 06 OVERVIEW OF PAINT IDUSTRY IN INDIAChapter—07 COMPANY PROFILEChapter—08 PRODUCT PROFILEChapter—09 MARKETING STRATEGYChapter—10 DISTRIBUTION NETWORKChapter—11 COMPETITORSChapter—12 MARKET SURVEYChapter—13 OBSERVATIONS AND FINDINGSChapter—14 SWOT ANALYSIS
Chapter—15 RECOMMENDATIONS AND FINDINGSChapter—16 LIMITATIONSChapter—17 CONCLUSIONChapter—18 BIBLIOGRAPHYChapter—19 APPENDIX