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A Potential Trillian-Dollar Bonanza
Ruochen Wang (ruocwang)
0
100
200
300
400
500
600
700
2018 2028
Tesla Market Cap (Billions)
Tesla Market Cap (Billions)
• Musk will get $6.5B
• $ 3, 975, 084
A Car Manufacturer
No
An Energy
Company
Problem: The World’s Transition To Sustainable Energy Was Taking Forever
Generation Storage Consumption
Products - Gallary
Finance - Profitability
2,013,496
3,198,356
4,046,025
7,000,132
11,758,751
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
2013 2014 2015 2016 2017
Total Revenue (Thousands)
Total Revenue (Thousands)
Finance - Profitability
-74,014
-294,040
-888,663
-674,914
-1,961,400
-2,500,000
-2,000,000
-1,500,000
-1,000,000
-500,000
0
2013 2014 2015 2016 2017
Net Income (Thousands)
Net Income (Thousands)
Finance – Who is to blame?
• Paying back debt for solar city
• Production of Model 3
• Paying back debt for themselves
Finance - Stocks
• 2017, $1.7B new
stock offering
• 2017, $ 0.978B
bonds
Finance - Bonds
435
3301 3414 3414
4391.5
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
2013 2014 2015 2016 2017
Convertible Notes Position (Millions)
Convertible Notes Position (Millions)
Business Model – They Sell Energy
Generation Storage Consumption
Solar roof lease / purchase
Power Wall
Supercharger for non-tesla EVs
Battery Replacement
Cars
Autopilot software
History
2003
Founded
2008
Musk on
board
Roadster
2010
IPO
2012
Model S
2014
Open-
Sourced
patents
2015 Model
X
2016
Acquired
SolarCity
Gigafactory
2017
Tesla Inc.
Model 3
Secret Sauce – Elon Musk
• Attract Talents
• Product Design and
Quality control
• Public Images
• Vision
Secret Sauce – Long Run
Competitions - Gasoline Vehicles
Tesla Model 3
(base)
Tesla Model 3
(Long Range)
Mercedes
C300
BMW
320i
Audi A4
Price > 35K > 44K > 40K > 33.5K > 36K
Range 220 m 334 m 487 m 442 m 428 m
MPG(e) 126 119 28 28 28
Competitions - Electric Vehicles
Tesla Model 3
(base)
Chevrolet Bolt
EV
Tesla Model 3
(Long range)
BMW i3 S
(Hybrid)
Tesla Model S
Price > 35K > 37.5K > 44k > 44.5K > 135K
Range 220 m 238 m 334 m (EPA) 180 m 315 m
MPGe 126 119 130 109 98
Competitions - General
Prediction
• A small chance of success
• Huge potential for becoming a trillion-dollar bonanza
• Risky stock – Wait for a strong balance sheet
Reference
https://www.statista.com/statistics/502208/tesla-quarterly-vehicle-deliveries/
https://insideevs.com/tesla-model-3-compared-dozens-competitive-vehicles/
https://www.tesla.com
http://ir.tesla.com/results.cfm
https://www.fueleconomy.gov/feg/Find.do?action=sbs&id=39836&id=39835&id=39786&id=39840
https://www.forbes.com/sites/niallmccarthy/2017/08/14/tesla-dominates-the-u-s-electric-vehicle-market-infographic/
http://ir.tesla.com/events.cfm
https://en.wikipedia.org/wiki/Timeline_of_Tesla_Inc.
Products – Supercharger Network

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