The data life cycle talks about the transition of data through a series of stages during its utilization in digital marketing. It gives an overview of the life of data from the stage of acquisition to its use/reuse and finally leading to its deletion.

1. Why Data Lifecycle is Crucial
for Data-Driven Marketing
- Aditi L

2. Data is a treasure trove for all marketers. It is through consumer data
that digital marketing is developing at a higher pace. Hence, most
marketers are turning to data-driven marketing.
When data is of such immense value, then isn’t it necessary to
understand and manage it? Yes, definitely! From acquiring data to the
erasure of data, there are some crucial stages in a data lifecycle.

3. What is a Data Lifecycle?
The data lifecycle talks about the transition of data through a series of
stages during its utilization in digital marketing. It gives an overview
of the life of data from the stage of acquisition to its use/reuse and
finally leading to its deletion. Every unit of data or big data goes
through a life cycle while being used for marketing efforts.

4. Stages of Data Lifecycle Management
Data Generation Data Publication
Data Maintenance Archival of Data
Data Backup Data Destruction
Data Usage

5. Benefits of Data Lifecycle Management
1. Controlling the data
2. Streamlining the data
3. Segregating the data for various purposes
4. Identify and filter out the unnecessary data
5. Creating a storehouse of data
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7. The life of data and it’s management has become crucial. It is
only through analyzing the data lifecycle that you’ll be able to
leverage for the organization’s success.