The Rise of Influencer Marketing White Paper details the overview of HK influencers, campaign best practices, metrics and future trends of influencer marketing in HK. Cloudbreakr analyzes data from thousands of HK influencers and the marketing strategies of top local brands, to provide insights into building a successful marketing campaign, how to implement essential tracking metrics and run an effective influencer management process. Download our white paper to learn how to secure the right high-reach influencers for your influencer marketing campaign. What you will find: l The evolution of influencers in Hong Kong l The most effective influencer marketing campaign tactics to brands l How to construct actionable influencer marketing strategies l Best methods on reaching out to influencers l Which KPIs (key performance indicators) must you define prior to your campaign l Challenges and future trends of influencers in HK

1. THE EVOLUTION
OF INFLUENCE
BEFORE CLICK START

2. Influencer Is Not An Old Concept,
But Its Use In Marketing Is Relatively New
Blog
Photo
Sharing
Video
Live
Streaming
2017 2010 2005 2000

3. Blogging served as an online
journal platform in early
2000s. Some bloggers
became popular due to their
expertise in particular
subjects and established
relations with brands.
YouTube enabled
independent content creators
to grow audiences at a low
cost. The dynamic video
content creates new
opportunities for business
collaboration.
Content sharing has become
more visually-driven.
Instead of rich text, the
quality of visual content has
become the growing factor to
increasing visitor traffic.
Influencers can receive real-
time reactions from their
audience. There is a great
potential for e-commerce and
social networking in live
streaming (see more on P. 33)
Blog Video
Photo Sharing Live Streaming
Various types of content has emerged throughout the digital age and has evolved social influence in
HK.

4. Coming-up Topic
6 Influencer Insights You Should Know
Enjoy 14-day Unlimited Influencer Searching Now!
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Who are we?
Cloudbreakr is Asia's 1st intelligent influencer platform that empowers marketers and content
creators in different industries for social endorsement, selling and business purposes.
Cloudbreakr currently monitors more than 10,000 influencers in Hong Kong, Taiwan and
Singapore, to give you the most complete view of social media trends and uprising
influencers. By providing you with various metrics on influencer analysis , our insights can help
you to find the right influencer and drive better ROI in your marketing campaign.
If you would like to learn more about us, please email us at info@cloudbreakr.com
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