1. April 2015 | www.southcitybulletin.com.au
21
M
arch saw South City Bulletin take the
initiative to host a Business Lunch,
which was sponsored by Small Business
Solutions, a government funded
business mentoring service.
Rudi Tartaglia, business mentor from Small
Business Solutions, introduced the marketing
strategy concept of Blue Ocean and Red Ocean,
and illustrated the value of business brand
positioning. The idea was that consumers identify
with the category of business a certain brand sits
in. So businesses need to identify where their
brand is situated in the category of business
they compete in. It is especially important for
local businesses that do not necessarily have
big marketing budgets like international brands,
so they need to position themselves smartly to
compete in the market place.
Active discussions
As the lunch went on participants were actively
taking part in the discussion on how they see
their own business positioned in the market place
and issues they are facing in communicating their
message to the target audiences. Audrey Dawson,
of Super Confidence, a Self-Managed Super Fund
advisor and author of Where’s my Super Gone?!,
said she has a clear target market and clear service
BRINGING LOCAL BUSINESSES TOGETHER
Learning and networking at the successful South City Bulletin Business Lunch
offering but struggles to find a suitable marketing
channel to communicate with potential clients.
Donna Anderson, Principal of Canterbury
College, said she found the strategic positioning
re-affirmed the direction the College is currently
taking and expressed interest to take part in
future lunch events.
Successful networking
Participants also found the lunch a fruitful
networking experience. Wayne Budge, director
of Premier Travel and Cruise at Chatswood, found
the presentation and discussion very useful. More
importantly he connected with two businesses
that can potentially take part in the travel expo that
his company is holding soon. Super Confidence
realised they can tap into the same clientele as
the travel expo visitors. And Opposite Lock, a
four wheel drive vehicle accessories retailer, also
thinks they would have similar clientele. So they
are interested in taking part in the Expo.
Tony Shaw, director of Opposite Lock, was also
interested in the Runcorn State High Trade Training
Centre for potential employees. The philosophy
of the Trade Centre, as Jason put it “is to give
students real industrial skills and experiences” so
students can learn the real world skills. So it was
only natural for Jason Stewart of Runcorn State
High Trade training Centre to invite Tony to be
involved in shaping how the industry wants the
students being trained.
You’re invited!
Overall feedback from the participants was very
encouraging, so the South City Bulletin team is
looking at the next opportunity to host another
lunch soon. If you have any ideas for topics for
future lunches or are interested to attend or
sponsor a SCB Business Lunch, please email JB Wu
at jbwu@brijova.com.