10 Best Innovative Startups in India 2022(Low Resolution).pdf

L
Swift ft
Swift the solution, Lift the business!
www.swiftnlift.in
APRIL 2022
10 BEST
Innovative
Startups
in India 2022
Building a startup
culture
Dominant Startup
sectors in India
The Internet
Revolution
Vikash Manoaharan
CEO
tour On

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From the
EDITOR
I
nnovations at the core help you lead the race
of the future. Traditional business models have
become outdated. It restricts restructuring
& acceptance of the change in the market.
Affordable internet service has provided an
edge to the organizations that accepted the
change in the commerce industry.
Startup entrepreneurs, especially tech startups,
brought disruptive models to the market. They
displayed possibilities to the skilled youth.
Thinking out of the box at a multi-national
company is not as rewarding as it benefits in
a startup. Several ideas pop up once we get
interested in any particular field or industry.
Startups are problem solvers. They take up the
challenge of covering a loophole that has been
in the market for a long time.
Entrepreneurs look at the activities in a different
way. They are not like one who has to follow a
particular process to achieve the desired goal. Is
it clear to them how long they are aiming? Yes,
of course, innovative entrepreneurs look for all
the possible ways that can create an impact on
the industry, public & society.

Research & Development is the most crucial
part when it comes to innovation. It requires
a large amount of cash investment along
with time. Industries such as Education,
Finance, Healthcare & Pharmaceuticals,
Transportation, etc., are a few sectors that
have received positive responses from the
innovative startups to make it available to
every corner.
Wealth generation is not the primary
goal of innovative startup ideas. Every
entrepreneur has an independent target.
Introducing a tech-driven product or service
that could improve lives and encourage
young aspirational minds to think creatively
is the main moto behind a startup. It’s a
never-ending cycle as we keep striving for
excellence & exploring the better outcome
from what we have.
Target-specific goals are easy to reach.
Innovative entrepreneurs have an attitude
of ‘never settle for less.’ Taking risks is the
only way to satisfy the thirst for creating a
difference. Measuring success by earnings is
not the only measurement tool for them. The
impact created amongst the public matters
to them most.
In our edition of “10 Best Innovative
Startups in India - 2022” on the cover page,
we have Vikash Manoharan, CEO of tour
On. The company has the most unique
business model that lets you travel to the
destination you love.
SwiftNLift focuses on spot-lighting firms
and startups that contribute to shaping
lives better with their intention to make our
society a better place. It was a collective
effort made by our team to bring this
edition. As the Chief Editor, I am grateful
to have you as our reader. I hope you
enjoy reading this piece of our efforts. We
have other sections filled with trusted and
resourceful knowledge & information to
garner your reading habit.
Nilesh Sabe
Chief Editor
- Nilesh Sabe

40
The Internet
Revolution
32
10
Dominant Startup
Sectors in India
tour On
24
Building a Stratup
Culture
Articles
Cover Story

18 20
CashFlo indiagold
22
30
38
36
34
Kama Ayurveda
Shadowfax
Technologies Pvt. Ltd.
Rapido Bike taxi
CoinDCX
Disprz
26 28
1K Kirana Bazaar
WEGoT Utility
Solutions Pvt. Ltd.
Profiles

10 BEST
Innovative
Startups
in India 2022
tour On

tour On
L
ife is all about exploration. Very few take it
seriously. When was the last time you went
on a trip to the destination you wanted
to? Of course, Chinas’ vigilant behaviour put a
staggering halt on the tourism sector for a long
time. Travel with restrictions was not enjoyable.
After a long time, governments uplifted a few
restrictions at tourist spots. But still, people were
not confident to go out with unknown individuals
in the group. There was a gap in the market where
the public was searching for a reliable alternative
partner that would help them visit their favourite
destinations with their own choice.
tour On, is one of India’s most unique startups
from the hospitality industry, bridging the gap
for many. They have some unique strategies and
services that will make you go out for a vacation
that is planned according to your choice.
How did the journey of tour On
kicked-off?
Afascinationforbusinesssincechildhoodwanted
to create something on my own. After many hits
and misses, I felt the travel market was pretty
much untapped in India. Not well organised.
I wanted to change the traveller’s mindset and
attitude toward the travel market in India.
With this idea, I started a travel company to cater
to travellers, something that no other company
does in India - tailor-made travel plans.

About the founder
A travel enthusiast & passion for commencing his own business inspired Vikash Manoharan to establish
tour On. He has completed graduation in engineering and belongs to the IT background. Vikash has
experience of working in a couple of well-known IT companies before establishing tour On.
Vision & Mission
■ Sustainable tourism
■ Educate travellers to travel with sensitivity to different destinations.
■ Change the way people travel in this country.
The team building
If you have the right person at the right job, there are fewer chances of losing your clients and customers.
While selecting team members, Vikash put forward these aspects:
■ Started with a small team that did everything

■ Family-like bonding between the team members
■ Jovial with clients and gels well with them
■ Giving employees flexibility - creativity, expressiveness, opinions being-heard, and decision-making
■ Understanding personal and work-life balance
■ Giving them personal space to grow as individuals
■ Team strength is not in numbers but their connection and the quality of output.
This contributed in building a team that satisfied client requirements, as well as helped the company, grow.
The funding
It’s not an easy task to commence a startup in the hospitality industry that requires a high amount of expenses
initially. Whether you just provide a tour package or have lodging services, there are multi-level expenses from
marketing to nourishing the best industry service.

Unique about tour On
Travelling is fun when you have complete freedom of exploration. tour
On is the best-in-class tour planner as it has a young & energetic team in
action. Being a startup, they have made a significant impact, by introducing
no prior package. Customised/tailor-made tour plans help the travellers
finalise the travel destination they want.
tour On makes sure there is no interruption to your holiday due to any
reason. They create a travel report which covers: weather reports, local
cuisine, a list of attractions etc. Even travel tips are provided depending
on the destination. tour On keeps its digital presence on high priority by
staying active on its Website, Mobile Application, Instagram, etc.
tour On took an eco-friendly initiative by giving seed balls to travellers. It
started on Women’s Day 2021.
When it comes to internal environment of the company, tour On keeps
the workflow free. Employees have the freedom to express their opinions
& ideas to showcase creativity. Flexible working hours are granted to make
the work & employees efficient. Offices are placed inside Co-working
bubbles in prime locations in the city, where amenities and infrastructure
are ample and conducive for work.
Customised trips with tour On
Our tours are ‘customised’ by the choices and preferences of
the travellers. It is their tour, after all!
■ We make sure they get the best stays and arrange private
transportation to their choice of sightseeing locations
■ If a traveller wants to travel only to perform adventure
activities at a destination, we can put together a perfect
tour plan for their tastes.
■ Or, if they are a history buff and would like to visit forts
and museums at a destination, which can be planned to
perfection, too!
■ Our team of experts are always at the back and call of the
travellers and hence customisation happens seamlessly
List of Domestic & International trips
tour On can take you to any place in the world.
☐ Current list of international destinations open for Indians: Dubai, Maldives, Seychelles,
Mauritius, Sri Lanka, France, Switzerland, The Netherlands, Spain, Italy, Greece, Turkey, South
Africa, etc.
☐ Most Popular Domestic destinations that our travellers go to: Kashmir, Himachal Pradesh,
Rajasthan, Kerala, Coorg, Andaman, Sikkim, Meghalaya, Delhi-Agra-Jaipur (the golden
triangle) etc.

About Gaia
Every traveller and explorer enjoy visiting places that are least visited
or have an interesting fact to explore. Nowadays, people prefer to
get information on the destination they are curious to visit from the
internet. tour On has the proper tool for this demand.
Gaia is their smart destination exploration partner, which displays
information on popular tourist destinations. While speaking
about Gaia, Vikash said:
☐ Gaia is our interactive widget. She’s the rainmaker on our website!
☐ We spent years perfecting her by feeding her location information
for numerous locations around the world
☐ We’re proud of Gaia! She’s our jewel
Shift in post covid19 pandemic era
☐ Private tours have more traction now
☐ Small groups thrive over larger groups. Better to manage and
lesser interactions, thus ensuring a lesser transmission rate (if
any!)
☐ Tourism came out dead-beat after the pandemic.
☐ Especially, Small businesses had it tough.
☐ But travel seems to be back on everyone’s agendas now. Travel is
picking up pace gradually. The era of Revenge tourism
Plan to expand services
We have in mind a few different verticals to diversify into:
☐ Make our presence felt in different cities in India (BLR, HYD etc)
☐ Catering to tour plans to off-beat destinations that aren’t in the
current market (e.g. Bora Bora, Fiji islands, Reunion Islands etc.)
☐ Destination Weddings and events
Customised tours that make your holiday
worth remembering

☐ Year of Founding: 2018
☐ Founding Members:
Vikash Manoharan
☐ Office Locations:
Anna nagar, Chennai
☐ Company Strength:
10 employees
☐ Website: www.touron.in

C
ashfloisIndia’sfirstplatformthatmeetstheoverall
needs of a modern corporate finance function
while optimizing its working capital and treasury
returns, while also providing better control, lower risk,
and improved productivity. With a legacy of 25 years and
capital disbursement of over 15000 crores, serving over
50+ large corporate organizations and 50,000+ suppliers
in over 10 sectors, we understand the unique challenges
that Indian business faces on a day-to-day basis.
face daily.
Cashfloistherepeatwinnerofoneofthemostprestigious
Supply Chain Finance Awards in India co-organized
by NASSCOM. Cashflo was awarded the Supply Chain
Finance Solution of the Year, 2020, for its continued
excellence in supply chain finance. Cashflo won the same
award in 2019 as well.
Their vendors are usually cash crunched, so this is a
much-needed solution for them. They love the ease
of using the platform and get access to funding at a
rate of their choice. The rapid influx of cashflo’s to
the market has ensured that most of their vendors are
covered under this program within 2 months. They are
looking forward to extending this program to other
areas as well.
Why Cashflo?
☐ Personalized Rates: The single rate may be too low
for some, too high for others. Cashflo’s award-winning
intelligent pricing engine maximizes participation
in your supplier base while also increasing
profits for you.
☐ Unmatched funding flexibility: Buyers
can deploy as many Treasury funds as
they want, whenever they want. Cashflo
provides buyers the convenience of using
external funds as a backup to Treasury
funds and availing of EBITDA benefits.
☐ No Need To Talk: No draw-out rate
negotiations with suppliers. Suppliers set
their lending rate, you set your target rate
of return. Cashflo’s AI matches supply and
demand for the benefit of all.
☐ Automation: All transactions for both
buyers and suppliers are handled through
the automated CashFlo platform. No
manual or offline attempts at email. The
result–isaneffort-free,error-freeprocess.
CASHFLO
10 BEST
Innovative
Startups
in India 2022
Ankur Bhageria - Founder & CEO
18 APRIL 2022 SwiftNLift

What do they do?
☐ Dynamic Seller Financing: Raise the bottom line by
up to 3% using Treasury surplus or use lenders to pay
sellers early without impacting due days.
☐
Payment and collection automation: Automated
invoicing for payment processes, approval workflows,
and reconciliation, freeing up bandwidth to focus on
high value-added initiatives.
☐ Channel Financing: Provide financing through the
entire spectrum of lenders to dealers, distributors,
and retailers on a single platform.
Conclusion
Cashflo is on a mission to bridge the 20 lakh crore
credit divide in the economy, And leading organizations
of India are joining us to support this mission and
contribute materially to the development of India.
Website- https://cashflo.io/
19
APRIL 2022 SwiftNLift

I
ndiaGold has created a product and technology
platform that enables regulated entities to
launch or develop their asset-backed products
across geographies; without investing in operations,
technology, people, or taking any valuation, storage or
transit risk. Their use of deep-tech is changing how asset-
backed loans are traditionally done. Some examples of
their innovations are - Lending on Digital Gold, 100%
paperless/digital loan onboarding process, Computer
Vision to test the purity of the gold as opposed to manual
testing, Auto-scheduling of Foot-on-street, Customer
Self- Model to expand onboarding, Gold Locker TAM
and launch Zero-Touch Gold Loan, Zero Network
Business App and many more.
They are a rapidly growing team enthusiastic to solve the
great challenges surrounding financial wellness. They are
a fast-growing organization with strong opportunities
in Sales, Business Development, Partnership, Sales
Operations, Credit, Pricing, Customer Service, Business
Product, Design, Product, Engineering, People, and
Finance across multiple cities. They value the right
qualifications and attitude compared to previous
experience in the respective role, so feel free to contact
us if you think we might be a good fit for each other.
Their Products:
☐ Gold loan
☐ Locker service
☐ Digital gold and gold on EMI
☐ Gold loan calculator
Globally, banking is witnessing a wave of
digitization. However, many banking products
like gold loans and lockers require physical
connectivity to the need for physical branches. At
IndiaGold, they are building a full-stack solution with
on-the-ground execution to digitize these interactions.
Just like what Uber did with taxis! They combine
prudent asset-liability management and credit cost
discipline with advanced algorithmic and app-based
operations to enhance operational efficiencies for their
banking partners.
At IndiaGold, they offer you the following benefits with
the lowest interest rates, Per gram plus, no processing
fee, quick release guarantee, loan against home service,
and minimal documentation.
■ Loan Request
■ Get Doorstep Service
■ Money Is Transferred Instantly
■ Gold Kept In Bank Safes
■ Gold Is Given To You For Free
Why is Gold Loan better than a
Personal Loan?
From time to time, everyone is faced with situations
in which they question their life decisions. And, when
it comes to important financial decisions, even the
slightest mistake in choices can result in serious financial
setbacks. If you have already taken a personal loan with
Indiagold
10 BEST
Innovative
Startups
in India 2022
Deepak Abbot &
Nitin Misra, Co-Founder

higher interest charges and better options have emerged,
then there is no need to worry as many NBFCs (Non-
Banking Financial Companies) and banks now offer the
option of a personal loan balance transfer.
Conclusion
IndiaGold mission is to help their fellow citizens build
a more predictable and secure future by effectively
monetizing their wealth.
Trusted by
20 Lakh Indians
For Doorstep Gold Loans,
Doorstep Locker, Gold
Savings & Investment
Get India’s most
trusted
GOLD APP
Website- https://indiagold.co/
21

K
ama Ayurveda was launched in 2002 with a
range of nine Ayurvedic treatments, developed
in partnership with 75-year-old Arya Vaidya
Pharmacy in Coimbatore, Tamil Nadu. These remedies
have been developed to help treat existing skin and hair
concerns, and prevent future ones – effective, authentic,
time-tested, and balanced. They wanted to share this
wealth of knowledge with the rest of the world, that’s
why the co-founders reach out to South India, the land
of authentic Ayurvedic wellness solutions. This was the
beginning of Kama Ayurveda, which brought the desire
for beauty through the Kama. The Hindu god of desire,
through the lens of Ayurveda, is the science of life.
At the end of each year, their additional product
inventory is gifted to several charitable organizations
such as Ila Trust, Goonj, Father Agnel Bal-Bhavan,
Mitra Trust, and many more.
Their products are kind to the planet
Their devotion to helping revive the 5,000-year-old
medical science of Ayurveda began with sourcing
botanicals and natural ingredients sustainably and
authentically. The forest communities, small-scale
farmers, and artisans with whom we work are in sync
with their environment. They support sustainable and
eco-friendly initiatives, promoting and spreading the
messages of recycling and responsible consumption.
They have incorporated waste management solutions,
rainwater harvesting, and catalytic power through solar
panels. The factory has become a permanent living and
production place for the people who work there – kind
to the planet and people. Even their product packaging
is now made from recycled plastics, making it post-
consumer resin (PCR) packaging – minimizing the
impact on landfills. Their goal is to go above and beyond
to make every aspect of Kama Ayurveda sustainable and
environmentally conscious.
They are against animal testing and animal
cruelty and have received PETA certification
as recognition for this. No pretreatment, no
contaminants, and no dilution.
Their product quality:
Kama Ayurveda uses authentic, complex
balanced Ayurvedic formulations without
harmful chemicals like Sulphates,
Parabens, Artificial Fragrances, GMOs,
Petrochemicals/ Mineral Oils, etc. their
products are clean, ensuring that they
are kinder to your skin than products with
harmful ingredients. They prioritize long-term
Kama Ayurveda
10 BEST
Innovative
Startups
in India 2022
Vivek Sahni - Co-Founder

efficacy and well-being over short-term temporary
results that can damage the skin. They have received
several certifications in recognition of their care for the
environment, including the Cosmos Organic Label.
They work with Prabhat, an NGO dedicated to the
educational and vocational empowerment of children
and young adults with disabilities. Every year Kama
Ayurveda partners with Prabhat to promote a skin-
safe Holi (Indian festival of colors) by supporting their
Avakayam (Sanskrit for collecting flowers) program.
This program produces 100% natural, chemical-free
dyes by recycling unused and discarded temple flowers.
The flowers are collected by persons with disabilities and
processed and packed by hand. It reflects all 3 aspects
of the work’s goal - the colors are kind to the skin and
100% natural, the initiative is kind to the planet through
the recycling and reuse of flowers, and the Hum Prabhat
initiative in a different way Support - Capable people.
Conclusion
They work with communities that collect many of their
ingredients sustainably from the wild - the ultimate in
organic production. They are proud to give back and
support the people and communities around them.
Such as through their association with Prabhat, an
NGO that helps various able-bodied individuals work.
Website- https://www.kamaayurveda.com/
Range of authentic
Ayurvedic cosmetics to
enhance the beauty &
wellness of your skin
23

S
tartup culture refers to sharing of values
and thoughts that decide how people work.
It differs from corporate culture. It is a new
type of work environment that arise to overcome
the barriers to growth. It signifies the particular
personalities of the team member. The best
startup culture is one that considers the value
of people, employees and customers first. Open
communication, free lowing creativity, and,
yes, perks like wellness stipends, flexible work
hours, and child care services are all examples of
this approach. A healthy environment impacts
the work and also affects the life of the person.
If the work culture is friendly, definitely it will
return more in terms of work inputs. The CEO
or founder of the company is responsible for
building a startup culture.
Need for startup culture
You should be familiar with the startup culture
if you intend to turn your idea into a business.
Work culture directly affects the productivity of
the business. If the startup culture is not planned
before business development, it can result in a
variety of issues such as selecting incompetent
candidates, a lack of credibility, and a hostile work
atmosphere.Toovercomethesechallenges,business
owners should consider how their employees
should be evaluated.
Startup culture may lead to:
☐ Connect with the people that can introduce new
values/ideas that may aid in the expansion of
the firm.
Building a Startup Culture

25
☐ Preserve mankind - This can be accomplished
through sharing workload, giving respect
to an employee and caring for employees
and customers.
☐ A fearless climate that promotes work efficiency
and it leads to the overall growth of the company.
How to build startup culture?
Setting a startup culture in addition to establishing
a goal and strategy is a beneficial factor in growing
and maintaining a business in the market. The
following are the essential phases in setting a
startup culture.
Establish your essential values
The values must be one-of-a-kind. Spend some
time defining your basic principles. Your objective,
ethics, employee behavior, and customer service
are all variables to consider while establishing the
company’s core principles.
Follow the core value
The core value should implement from the start.
All operations in the company should be functional
as per the core values designed by the leader or
owner of the company. It is the job of HR to
monitor the work environment as per values.
An employee must maintain the core values
of the company.
Start with inclusiveness
When running a business, it is critical
to have an inclusive mindset.
Diversification is a way for long-
term viability. As a business
owner, you must consider
various factors such as
business development,
competition work strategy,
current market requirements,
and staff perspectives.
Continuous monitoring of the culture
Regular assessment of the culture is good practice
to sustain. When a new member visits your
company may be new to your core values and that
person may have different values. So it is your job
to monitor the values continuously and do the
corrections as per need.
Be conscious of building your
company’s startup culture
The thoughtfulness, kindness and consistent
approach to making the company culture, makes
the difference. Remember the culture integrates the
core value. Expand your business with continuous
working on company culture.
Features of Startup Culture
The key features of the Startup Culture are
as follows:
■ Passion
■ Personality
■ Agility
■ Authenticity
Conclusion
Building a startup culture is a crucial parameter
of any business. A remarkeble startup culture
should instill a sense of pride in one’s work,
allow information and knowledge to flow
freely, and foster respect for each individual’s
identity and work style. To grow and expand
your business, you must have a startup
culture at your company.

- Varada Ukidave

C
reating India’s first technology-driven
modern grocery chain for small towns.
1K Kirana Bazaar network stores will
be powered by the right mix of technology and
consumer data. Their franchise store is called “1K
Grocery Bazaar” or “1K” for short. The founding
team of 1K Grocery Bazaar has had a long-
standing relationship since 2012. Sangeetesh and
Abhishek were classmates at IIM Ahmedabad,
while Sangeetesh and Sachin worked together at
Blackbuck. Re-imagining offline commerce with
an online experience for Tier 2+ cities in India.
They aim to revolutionize the grocery shopping
experience for the non-urban population of India.
They aim to create a seamless flow of goods from
brands to consumers and bridge the gaps in the
traditional distribution system with the help of
their in-house technology-enabled platforms.
They are driven by their values which are the most
important pillars of their foundation.
What They Offer
1K Kirana Bazaar organizes the non-urban retail
ecosystem by aggregating groceries and helping
them to meet consumer aspirations.
☐
Attractive And Money-Saving: They aim
to make grocery shopping an engaging and
money-saving activity instead of a daily
household chore.
☐
Attractive Product Selection: They provide
attractive product selection, attractive offers,
and the convenience of getting groceries
at home.
☐ modern shopping experience: They bring the
modern shopping experience to a non-urban
consumer instead of taking the consumer to
modern urban markets.
Their core values
☐ Employee First: Their employees are the
backbone of their company and therefore before
taking any decision, they consider how this
decision will enrich the lives of their employees.
1K Kirana
Bazaar
10 BEST
Innovative
Startups
in India 2022
Anilesh Yadav
Co-Founder

☐
The Customer Is Always Right: Customer
satisfaction is their ultimate motto. Their
policies are designed in such a way that every
customer is pleased whenever they associate
with 1K.
☐ Trust Each Other: Not only employees but the
entire 1K ecosystem i.e. customers, business
partners, and employees have sprouted from the
very beginning.
☐
Listen First, Respond Later: At every level,
they focus more on accepting ideas than on
preaching. They listen to their customers,
business partners, and employees before taking
any action.
☐ Honor Time: As they say, time is the most
important resource that one has in this life. They
do not intend to waste that resource for anyone
belonging to the 1K ecosystem.
Conclusion
If you are a consumer then download their
1K Grocery App. Get exciting offers and find
local products at the nearest grocery store. Get
attractive product selection, attractive offers,
and the convenience of getting groceries delivered
at home.
Website-
https://www.1knetworks.com/
27

W
EGoT’s smart water meters help you
manage water consumption and
quality in real-time with utmost ease.
Their innovative solution for real-time water
management puts the control in your hands by
providing a bird’s eye view of the entire water
distribution system from source to use. Save water
by taking timely action. Their app enables you to
effectively monitor, control, and modify your water
consumption based on user insights. Their simple
yet futuristic metering system is for everyone
from single homes to multi-unit apartments and
commercial complexes.
Your day is responsible for urban living begins with
the holy trinity of resources - water, electricity, and
gas. WEGoT has developed a convenient platform
that integrates all 3 resources and helps each
household to measure, manage and protect these
vital resources at their fingertips.
While the world is already facing water scarcity
issues, reducing water consumption is the only
way to tackle the ever-increasing water crisis.
Mechanical metering of water consumption has
been widely followed, but is the water consumption
information from mechanical meters accurate?
There is a vast difference between a mechanical
water meter and an IoT-based smart water sensor.
IoT sensors provide users with a wide range of
functions using advanced technology that solves
the problems of traditional meters and the
pursuit of sustainability. As a result, examples
have shown an impact on water savings in
various communities, benefiting users
with a dramatic reduction in water use.
This proves that the technology has the
potential to reduce large amounts of
water wastage and personal spending
on water, and achieve the vision of
creating a world with enough water
when widely used.
WEGoT Utility
Solutions Pvt.
Ltd.
10 BEST
Innovative
Startups
in India 2022
Abhilash Haridass - Co-Founder & CEO

How does WEGoT Aqua work?
Sensors in a branch line of plumbing verticals are
connected in a series loop to a LoRa duct unit,
which relays data to the cloud. From the cloud,
data is sent to mobile and web apps, providing
users with actionable information.
WEGoT Aqua Cloud is building
a sustainable and responsible
community:
☐
Track Water Supply: Track supplies from
various sources including a municipal
corporation, tanker lorry, and borewell.
☐
Monitor As A Community: Get a bird’s
eye view of consumption levels across the
entire property - individual apartments,
clubhouses, irrigation.
☐
Inspire Your Teammates: Inspire others to
save more with their report on the topwater
conservationists and consumers.
Conclusion
WEGoT values they’re at WEGoT take pride
in their work and they strongly believe that it is
because of its people and values. They provide you
with real-time data about the water you’ve signed
up for and tools to save money by preventing water
wastage regularly.
Website- https://www.wegot.in/
29

D
erived from the mythical creature of the “Lord
of the Rings”, the Shadowfax is named after
the “Lord of All Horses” who, like our reliable
and agile logistic offerings, embodies monumental
speed and communication. Shadowfax is the largest
on-demand tech-backed gig marketplace that helps
businesses outsource last-mile activities. Shadowfax
employsMLandAItooffersupplythatkeepspacewith
demand in a rapidly growing and highly fragmented
hyperlocal distribution ecosystem and ensures an
amazing end-user experience.
The Shadowfax app has over two million downloads
and is designed to be an immersive platform for
delivery and an app that works across multiple
platforms. The app is used as a channel for guaranteed
earning on many e-com and hyperlocal platforms.
Shadowfax continues to grow its area of operations
by expanding into the e-commerce and hyperlocal
segments and entering new growth areas such as
grocery delivery.
Shadowfax has extremely friendly people and
partnership policies designed to be highly empathetic
and always looking for ways to improve riders’ lives
and the appeal of delivery and other blue-collar jobs
as lucrative career options changes. Working
with the Shadowfax platform ensures a high
degree of flexibility and independence as well
as strong earning potential with financial
support services such as loans, and insurance.
In October 2021, Shadowfax launched India’s
first Delivery SuperApp, to accelerate its
growth by empowering delivery partners to access
multiple opportunities through a single platform.
Their core values
☐ Customer-centric: Fostering strong bonds and
providing an excellent customer experience are the
hallmarks of their services. The customer is at the
heart of their business ecosystem.
☐ Innovation: A never-ending range of original ideas
designed to revolutionize the industrial landscape
through robust logistic solutions.
☐ Empathy: Their strongest tool in the business
toolbox, empathy enables them to anticipate the
needs, fears, and pain points of others and make a
genuine effort to address them.
☐ Integrity: Driven by integrity and driven by strong
ethics, India’s most trusted logistics brand values
ethics more than anything else.
Shadowfax
Technologies
Pvt. Ltd.
10 BEST
Innovative
Startups
in India 2022
Abhishek Bansal
Co-Founder & CEO

Industries They Work With:
■ Food
■ Pharma
■ Ecommerce
■ Groceries
■ Apparels
Their Innovation:
☐ Demand Forecasting: Their powerhouse of API-
powered integration is built by innovators looking to
buildreliablesolutions.Theseworkasaneffectiveslot
system creating a seamless and foolproof ecosystem
to automatically match supply with demand, thereby
benefiting their customers, and riders, resulting in
happy customers.
☐
Efficient wrong route solution: The correction
of misrouting incidents through their rapid and
automated detection, calculation, and seamless
technical alignment has transformed the shipment
traceability and efficiency of the logistics chain.
☐ Swift Navigation with Route Customization: They
ensure that speed and reliability go hand in hand
with all their solutions. Their intelligent in-house
route and fleet management system help facilitate
route optimization, the best way of travel, co-loader
type, and schedule at the shipment level.
☐ Ease of Reverse Pickup: They employ their superior
technology in a reverse pickup, providing seamless
and affordable API-based quality checks with 100%
visibility at the customer’s doorstep and hub, as well
as exchange logistics services with complete QC
optimization - Specially designed for businesses.
☐
API-Powered Live Tracking of Orders And
Shipments: Their powerhouse of unique APIs
is ensuring seamless live tracking of orders and
shipments across the entire delivery life cycle with
quality checks and POD updates, paving the way
for reliable, end-to-end logistics across multiple
channels Happening.
Conclusion
They are Enabling commerce by empowering lives for
everyone, everywhere. Their goal is to build the fastest
and most reliable logistics network by empowering a
million micro-entrepreneurs through technology to
deliver anything, anywhere.
Website- https://www.shadowfax.in/
31

I
ndian economy is growing at high speed. India
has the third-largest startup ecosystem in the
world while being the world’s sixth-largest
economy. Despite the epidemic hitting in 2020, the
ecology is thriving. According to the report, 2021
wouldbeawatershedmomentforIndianbusinesses
going public.
According to a report by Orios Venture Partners,
Indian entrepreneurs raised $42 billion in 2021,
up from $11.5 billion the previous year. According
to the ‘The Indian Tech Unicorn Report 2021,’
India will have 46 unicorns (businesses valued at
$1 billion) in 2021, more than tripling the overall
number to 90.
Dominant startup sectors
Major startup sectors in India are:
■ Healthcare Industry
■ Fintech Industry
■ Agritech Industry
■ HR Tech Industry
■ SaaS Industry
Healthcare Industry
It is one of the largest sectors in revenue generation
as well as employment generation. When it
comes to industrial growth. The healthcare
industry is increasing at a compound annual
Dominant Startup Sectors
in India

33
growth rate (CAGR) of 16–17 percent. There are
still opportunities in this field. By 2025, India’s
government intends to expand public health
spending to 2.5 percent of the country’s GDP. By
2027, healthcare’s percentage of GDP is predicted
to climb to 19.7%. In both urban and rural India,
there are several chances to invest in healthcare
infrastructure. By 2022, the hospital industry is
expected to be worth $372 billion.
Fintech Industry
Demonetization and the digital revolution
accelerate the growth of the fintech sector in India.
Companies that provide Wealth Management,
Digital Lending, and Digital Payment services
make up the fintech industry.
Due to government initiation for digital
transformation, with an adoption rate of 87%,
India has emerged as a Fintech Industry Leader.
By 2023, digital payments are predicted to expand
at a CAGR of 20%.
Agritech Industry
Agritech sector is related to various sectors like
Supply chain tech and output market linkages,
financial Services, precision agriculture and farm
management,Qualitymanagementandtraceability
and market linkages -farm inputs. Currently, there
are 500 agritech startups in India.
India’s agriculture sector (including linked business
sectors) employs almost half of the country’s
population and accounts for nearly 15% of the
country’s GDP.
However, there are a number of issues across
the conventional agriculture value chain. These
issues can be overcome by using technology in
agriculture (agritech), which will result in growth
in this sector during the next decade.
HR Tech Industry
The growth of any company depends on the
productivity of its employees. In order to sustain
the business, the company has to hire the right
people for development. And that is the reason for
increasing the HR tech industry in India.
SaaS (Software as a service) Industry
In India, there is a continuous growth of many
MSMEs (micro, small and medium enterprises)
and they are adopting software services.
According to analysts, the SaaS business in India
is predicted to develop at a rate of 36 percent per
year. Technological developments allow for the
manufacture of products at a cheaper cost and
with greater flexibility, which is the perfect recipe
for long-term success.
Most challenging Startup sectors
The most challenging sectors are as follows:
■ Edtech industry
■ Retail Tech industry
■ Pharma & Healthcare Industry
■ Fintech Industry
■ OTT Platforms
Conclusion
This article is an overview of the dominant startup
culture in India. The dominant sectors also have
the great opportunities and growth in the future
as well. Government of India also promotes the
startup by providing subsidiaries and through
various developmental schemes.

- Varada Ukidave

D
isprz is an AI-powered right skilling suite that
helps enterprises unlock business potential
by enabling organization-wide skilling. They
leverage the power of Artificial Intelligence, Cloud, and
Mobile to help organizations identify and benchmark
themselves against the trending skills required in their
industry, creating effective learning pathways to bridge
the skill gap and efficiencies Learning can be adopted to
facilitateconstruction.Theirultimategoalistoempower
CXOs to drive the right potential and create business
impact - whether it’s higher sales, superior customer
service, impactful leadership, or digital transformation.
Their capacity-building platform empowers 120+
leading organizations such as Amazon, Airtel, Bajaj
Allianz, Chaayos, Mahindra Rise, and Tata Motors to
name a few. 750 K+ learners across various profiles,
including frontline workers and knowledge workers in
India, Southeast Asia, and the Middle East, leverage the
platform to enhance skills and productivity.
Disprz has been recognized as a minicorn by Traxon
in the ‘Emerging Startups 2021: Top Corporate
Learning’ list. Disprz is also the winner of Atmanirbhar
Bharat Innovation Challenge 2020, where it was
adjudged the best e-learning app among over 1062
contenders in the Prime Minister’s radio address in the
e-learning category.
What do they offer?
☐ Skill Stack: Right-skilling with their complete suite.
☐ learning experience platform: Making learning AI-
powered and personalized.
☐ Subject: Growing stock with 10 million
learning assets.
☐ LMS+: Introducing a feature-rich
mobile-first learning platform
Their Solution
☐ Role-Based Skills Benchmarking: Use
the data to find trending skills. Know and
drive the skills you should be focusing on
now for your organization.
Disprz
10 BEST
Innovative
Startups
in India 2022
Subramnian Vishwanathan
Co-Founder & CEO

☐ Business Performance Skills: Stay ahead of the
skill velocity curve. You can track and improve
your team’s skill readiness with personalized
learning experiences.
☐
Low-Touch High-Scale Onboarding: Accelerate
time to productivity through a seamless onboarding
experience. Track progress in real-time.
☐ Frontline Competence: Achieve business results
by offering engaging learning experiences for your
distributed workforce.
Conclusion
Disprz is focused on empowering employees and when
it comes to their culture, it is no different. Their goal is
to give you the inspiration, freedom, and resources you
need to create, innovate and explore. They do not believe
in micro-management. But they believe in treating their
employees with respect and working together to achieve
a bigger goal.
Website- https://disprz.com/
35

10 BEST
Innovative
Startups
in India 2022
F
ounded in 2018, CoinDCX is India’s most
secure crypto exchange, dedicated to making
crypto accessible. CoinDCX has resolved
many of the problems faced by the Indian crypto
community with trading and investment solutions
for crypto-based financial products for retail, HNI,
and enterprise clients. CoinDCX is a secure and
simple gateway for everyone to build a strong
crypto portfolio.
Their exchange is built with user experience
and security in mind. KYC and bank account
verification is done in a matter of minutes and
provides a seamless onboarding experience to the
users. They provide users with single-point access
to a diverse suite of crypto-based financial products
and services backed by security procedures
and insurance.
They have the largest number of cryptos listed
in India and offer free instant fiat to crypto
conversions. They also offer an instant deposit and
withdrawal facility. They charge the lowest crypto
and trading withdrawal fees. The wallet structure
is versatile and offers the best fee structure
in the industry.
Their proprietary aggregation model provides
the highest liquidity from major global
crypto exchanges. They are an ISO-
certified company backed by reputed
investors such as Polychain Capital,
Coinbase Ventures, Bain Capital
Ventures, and HDR Group, operator
of BitMEX.
Their Products
☐ Insta
☐ Lend
☐ Spot Trade
☐ Margin Trade
☐ Futures
☐ API Docs
☐ Markets
☐ Stake
Their values:
☐ Easy: They pride themselves on their ability to
create user experiences no matter the complexity
of the underlying technology.
☐ Safe:Theirteamcontinuallyauditsandbuildsupon
existing protocols to ensure that their security is
up-to-date and to international standards.
☐ Compliant: CoinDCX’s culture of compliance
has enabled them to be a leader in India
in implementing crypto AML monitoring
through Onfido.
CoinDCX
Sumit Gupta
Co-Founder & CEO

What are CoinDCX Pro Features:
■ PNL facility for portfolio and asset level analysis
■ Futures and options from multiple exchanges
with more markets
■ Referral program to share the app with your
friends and earn passive income
■ App promises to continue improving its
g speed
■ More security features to keep your crypto
assets safe
Conclusion
Crypto is for everyone and it has been everywhere
so why should your friends be separated from
enjoying new-age financial assets. Through the
CoinDCX referral program, you can earn crypto-
assets worth ₹100 or more for each friend you refer
(depending on how the offer goes). CoinDCX
believes in the power of sharing crypto love
and these offers are organized for every crypto-
enthusiast to express their crypto love.
Website- https://coindcx.com/
37

R
apido Bike taxi is India’s largest bike taxi app
service and is making rapid strides in app-
based auto-rickshaws and delivery. They are on
a mission to revolutionize the way people move. And
while they’re at it, they aim to create a workplace that’s
fun, inclusive, and fits!
Rapido has come a long way since its inception in 2015.
With a lot of hard work and perseverance, they have
carved a niche for themselves in the market. As a brand
and a service, it is their constant endeavor to redefine
themselves. They are the number 1 choice of 10 million
people because they are the solution to India’s intra-
city problems. Along with assured safety, they also offer
rides at an affordable price.
Their bike taxis can dodge the traffic during peak hours
and get you to your destination in a jiffy! So next time
when you think of travel, think of Rapido.
What they Serve:
☐ Customers
■ Doorstep Pick-Up: They’ll pick you up where you
are and drop you right where you need to be.
■ Affordability: No more cryptic prices and shocking
reactions after seeing the final ride cost. They are
here with the cheapest ride for all.
■ Quick Ride: The trendsetters of smart commute
whether it is traffic or rush hour.
☐ Captain
■ Zero Pressure Ride: Gives the Captain more room
in a day without interrupting his daily activities. You
can decide when to go on the next ride.
■ Returnable Income: What’s the use of getting paid
when you can’t withdraw money on your own?
Redeem transfers can be done from Rapido Wallet
to your bank account at your convenience.
■ Insured Ride: All rides are insured.
Medical benefits and Accidental coverage
up to Rs 5 lakh for the Captain and
his family.
Rapido Food/Refreshment
Centers
The heatwave is sweeping India and taking
a toll on the health of everyone. Rapido
is highly concerned about the health of its
captains who sunbathe throughout the day so
Rapido Bike Taxi
10 BEST
Innovative
Startups
in India 2022
Rishikesh SR - Founder

that customers can reach their destinations quickly and
safely. To replenish the energy of its captains, Rapido
has taken the initiative of starting refreshments and
meal centers.
These centers will provide healthy and nutritious food
and juices at highly subsidized rates so that the captains
do not have to burn a hole in their pocket every time
they feel hungry after a hectic change on the bike. The
whole process is as simple as A-B-C. All they have to
do is walk to any center, show their food voucher in the
Rapido Captain application/SMS, and get their food/
refreshments! Utmost care is taken to ensure that the
quality of food/refreshments is good at these centers.
Conclusion
You can go on board with Rapido B2B services to earn
more while you deliver. With highly reliable deliveries
and a strong customer base, they are one of the fastest-
growing networks in the country.
Website- https://www.rapido.bike/
India’s largest
bike taxi
service
39

I
ndia is experiencing the revolution of the internet.
In the beginning, the internet was only available for
education and research purpose. Videsh Sanchar
Nigam Limited (VSNL) launched the internet in India,
in 1995 for the general public.
In 2015, India received high-speed 4G internet, 1GB
of mobile data cost 225 rupees in India. However, just
over five years later, the industry has seen a significant
drop in pricing, which has aided in the true launch
of the country’s internet economy. The debut of
Mukesh Ambani’s 4G mobile network, Reliance Jio, on
September 5, 2016, sparked a substantial drop in data
prices. Customers were enticed by Reliance’s offer of free
4GB of data each day. Within six months of Reliance
Jio’s introduction, India had surpassed China as the
world’s leading mobile data consumer, consuming over
1 billion GB of data per month, up from 200 million
GB previously.
A majority of the country has switched to digital
payments and feels comfortable conducting video
conversations. In light of the new normal, educational
institutions are relocating their educational activities
to the internet. People are looking for alternatives to
traditional ways of life outside of the mainstream. All
of this was made possible by the humble beginnings of
the worldwide web in India. While most of us are aware
of how the Internet has shaped the lives of Indians over
the last two decades, today marks the 25th anniversary
of the internet in India.
In 2020, India had 92.57 million internet users and it
is increased up to 845.68 million by 2021. Further, it is
assumed to count 1,532.3 million (1.5 billion) by 2040.
Importance of Internet
The internet is helpful in the following sectors:
The Internet Revolution

41
☐ Digital transformation
☐ Rural development
☐ Business growth and development
☐ Educational development
☐ Easy lifestyle
Typically each and every section requires the internet
for better transformation.
Sectors transformed due to internet
revolution
The Internet revolution brings the changes in the
following sectors in India:
Local environment
Today,theinternetisusedbymillonsofindividuals,who
send billions of terabytes of data through the internet.
It has connected the world, reducing the importance of
national, social, and economic boundaries. As video and
voice calling has become more affordable and popular,
it has drastically changed the way people communicate.
The Internet gives an opportunity to people from rural
areas to start a business online. Internet reduced the gap
between urban and rural areas in India.
Corporate World
The Internet revolution also reshaped the corporate
world.Today,theworld’smostpowerfulcorporationsare
technology companies, and no organization can thrive
without digitizing substantial portions of its operations.
The internet has opened the door to a boundless virtual
arena where Society’s norms are shifting, resulting in a
parallel universe. People are reprimanded and rewarded
in virtual public squares across the internet, from
Facebook to Twitter.
Education
Though the internet has long been used for schooling,
the Covid-19 outbreak accelerated its spread in India.
In India, every student uses the internet due to its
inexpensive cost and accessibility.
E-Commerce and internet banking
Everyone has adopted the internet due to its accessibility
and affordability. Many e-commerce platforms are
expanding their operations overseas. The growth is
observed in internet banking. It is an internet-based
electronic payment system that allows a bank or
financial institution’s customer to conduct financial or
non-financial transactions.
Digitalization
Digitalization could not possible without high speed,
reasonable cost and structure. It is simply possible
because of the revolution on the internet. Digital India
is the major project of the Government of India. It
aims the transform India into a digitally empowered
society and knowledge economy. Many projects are
under E-governance which focused mainly on the
development of information systems. then many states
started ambitious individual e-governance projects
aimed at providing electronic services to citizens.
Conclusion
The present article provides an overview of India’s
internet revolution. India is currently in the middle of a
revolution. In India, the internet will continue to evolve
with greater benefits.
- Varada Ukidave

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