This is a presentation by students of Advertising and Public Relations studying at Indian Institute of Mass Communication, New Delhi.
The presentation compares the digital edition of Business World India and Business Insider India.
Trends + Trendsetters: The Best in B2B Technology Content MarketingLiz Bedor
This document summarizes NewsCred's content marketing strategies for brands in the B2B technology industry. It discusses how companies like Salesforce, Zuora, ShopKeep and SAP create different types of content tailored to various buyer stages. Salesforce focuses on in-depth case studies. Zuora provides educational content through an Academy. ShopKeep solves small business problems on Counter Culture. SAP customized content for early-stage buyers based on a content audit. The strategies discussed aim to engage audiences through helpful, relevant and well-produced content.
Content marketing isn’t a new strategy for the finance industry. For many financial institutions, the value of content marketing is the same today as it was 130 years ago: It strengthens relationships with prospects and customers by building trust. But what, specifically, are financial institutions doing when it comes to content marketing — and, more importantly, what do they need to be doing to evolve and stand out? This industry has its own unique considerations, as well, such as the fact it operates in a heavily regulated industry and its customers can no longer be categorized as being interested in only business finance or only personal finance. This white paper provides an overview of the current state of content marketing in the finance industry and explores key examples that can show you ways to evolve your own program.
Eric Schmidt, Google's CEO, believes companies should be run by asking questions rather than having answers. This drives conversation and innovation. The performance dialogue framework presented in the document structures discussions around key performance questions (KPQs) to understand business performance. It identifies four KPQs to focus on: 1) Did we do what we said? 2) Are plans realistic? 3) Are plans enough? 4) What are gap closing actions? Dashboards can be attuned to KPQs using the CXO Cockpit methodology to guide data collection and discussions.
IEEE GlobalSpec is pleased to provide you with this Marketing Planning Kit to help you evaluate the effectiveness of your
current marketing choices, calculate the value of existing marketing programs, understand today’s marketing landscape,
and plan more effective strategies for 2020. Our intent is to help you define and achieve your marketing goals and
objectives for the year ahead.
Our annual content marketing research with new insights useful for 2019 budget planning and benchmarking. This new report focuses on business-to-business (B2B) marketers and their content marketing benchmarks, budgets, and trends.
Market communication management for a successful event - apr 19Annie Hoang
This document provides an overview of marketing communication strategies for successful events. It discusses objectives like lead generation, sales conversion, and customer satisfaction. The presentation covers the marketing communication mix including mass communication channels like websites, social media, and email marketing. It also discusses direct marketing tactics like telephone campaigns and direct mail. The document then focuses on specific strategies for public relations, website content, and writing effective press releases to generate media coverage for events.
China and WeChat: Opportunities in B2B - BrightonSEO - Anna Milburn slideshareAnna Milburn
WeChat provides opportunities for B2B marketing in China. There are various account types like service accounts best for lead generation. Content is key to establishing your brand and expertise. You should provide industry insights, show your human side, and engage departments to maintain your account. Cross-promote your channels and seed content to drive traffic. Engage audiences by interacting and creating relatable content. While digital transformation opens opportunities, B2B marketing on WeChat faces challenges like long sales cycles and multiple decision makers.
It is an interactive session where we will take a good look at how content is no longer a luxury in the marketing mix, it's gone from a nice to have to a must-have and this is mostly due to the fact that consumers have changed. Literally, the way a human being's brain is wired today (mostly because of technology) compared to the way it was wired say 10-20 years ago will astound you, and what this means is that your customer now has expectations that you need to learn to meet in order to have success in marketing and most especially digital marketing. We will explore how the Information age has shifted our priorities and is shaping our economy - all this will link back to how digital content can bring you results - complete with case studies.
Trends + Trendsetters: The Best in B2B Technology Content MarketingLiz Bedor
This document summarizes NewsCred's content marketing strategies for brands in the B2B technology industry. It discusses how companies like Salesforce, Zuora, ShopKeep and SAP create different types of content tailored to various buyer stages. Salesforce focuses on in-depth case studies. Zuora provides educational content through an Academy. ShopKeep solves small business problems on Counter Culture. SAP customized content for early-stage buyers based on a content audit. The strategies discussed aim to engage audiences through helpful, relevant and well-produced content.
Content marketing isn’t a new strategy for the finance industry. For many financial institutions, the value of content marketing is the same today as it was 130 years ago: It strengthens relationships with prospects and customers by building trust. But what, specifically, are financial institutions doing when it comes to content marketing — and, more importantly, what do they need to be doing to evolve and stand out? This industry has its own unique considerations, as well, such as the fact it operates in a heavily regulated industry and its customers can no longer be categorized as being interested in only business finance or only personal finance. This white paper provides an overview of the current state of content marketing in the finance industry and explores key examples that can show you ways to evolve your own program.
Eric Schmidt, Google's CEO, believes companies should be run by asking questions rather than having answers. This drives conversation and innovation. The performance dialogue framework presented in the document structures discussions around key performance questions (KPQs) to understand business performance. It identifies four KPQs to focus on: 1) Did we do what we said? 2) Are plans realistic? 3) Are plans enough? 4) What are gap closing actions? Dashboards can be attuned to KPQs using the CXO Cockpit methodology to guide data collection and discussions.
IEEE GlobalSpec is pleased to provide you with this Marketing Planning Kit to help you evaluate the effectiveness of your
current marketing choices, calculate the value of existing marketing programs, understand today’s marketing landscape,
and plan more effective strategies for 2020. Our intent is to help you define and achieve your marketing goals and
objectives for the year ahead.
Our annual content marketing research with new insights useful for 2019 budget planning and benchmarking. This new report focuses on business-to-business (B2B) marketers and their content marketing benchmarks, budgets, and trends.
Market communication management for a successful event - apr 19Annie Hoang
This document provides an overview of marketing communication strategies for successful events. It discusses objectives like lead generation, sales conversion, and customer satisfaction. The presentation covers the marketing communication mix including mass communication channels like websites, social media, and email marketing. It also discusses direct marketing tactics like telephone campaigns and direct mail. The document then focuses on specific strategies for public relations, website content, and writing effective press releases to generate media coverage for events.
China and WeChat: Opportunities in B2B - BrightonSEO - Anna Milburn slideshareAnna Milburn
WeChat provides opportunities for B2B marketing in China. There are various account types like service accounts best for lead generation. Content is key to establishing your brand and expertise. You should provide industry insights, show your human side, and engage departments to maintain your account. Cross-promote your channels and seed content to drive traffic. Engage audiences by interacting and creating relatable content. While digital transformation opens opportunities, B2B marketing on WeChat faces challenges like long sales cycles and multiple decision makers.
It is an interactive session where we will take a good look at how content is no longer a luxury in the marketing mix, it's gone from a nice to have to a must-have and this is mostly due to the fact that consumers have changed. Literally, the way a human being's brain is wired today (mostly because of technology) compared to the way it was wired say 10-20 years ago will astound you, and what this means is that your customer now has expectations that you need to learn to meet in order to have success in marketing and most especially digital marketing. We will explore how the Information age has shifted our priorities and is shaping our economy - all this will link back to how digital content can bring you results - complete with case studies.
Startup Network Pitch. Reduce your transaction cost and boost new business de...Mario Scuderi
Startup Network (STN) provides a solution to analyze professional networks and measure key performance indicators. STN uses social network data and algorithms to quantify relationships and identify influential individuals. This helps reduce costs and find new opportunities by improving networking strategies. STN's metrics help investors, recruiters and entrepreneurs make better decisions and maximize the value of their networks.
Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
How to Build Your B2B Marketing Empire From the Ground UpMarketingProfs
As we celebrate and reflect on our 10th anniversary at the MarketingProfs B2B Marketing Forum, let's look to the future with hope and excitement. Let's learn from what has worked, and abandon what hasn't. Let's challenge one another to achieve epic results. Let's build to last.
The document summarizes key findings from the 2020 B2B Content Marketing Trends and Budgets report. It finds that 84% of B2B marketers rate their content marketing as moderately or extremely successful. The most successful 5% are more likely to have a documented content strategy (69% vs 62% in 2018). Top goals for B2B content include brand awareness, education, and lead generation. Half of content is for top-of-funnel awareness, while blog posts and social media are most common content types.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
A 2019 Content Marketing System for B2B Companieswww.chelsei.com
In this presentation, I look at how to write a whitepaper and turn it into 35+ pieces of additional content for your marketing team. From one writer's perspective, this is a way for your B2B company to make an impact and see impressive results from content marketing in 2019.
2020 B2B Content Marketing Trends and BudgetsTheia Marketing
Here are the top content marketing trends in the B2B space for 2020. We look at organic vs. paid distribution and content marketing budgets vs. ROI on content.
Defense contractors who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals.
In this on-demand webinar, SilverTech’s Principal Strategist, Samantha Maltais, and Content Strategist, Ian Hughes, review the results of our industry-wide State of Digital Marketing survey. They discuss the main challenges and opportunities marketers face and share what they believe will be the most effective digital strategies of 2018.
Making Multi Million Dollar from WordPress Plugin without Paid MarketingMd Nizam Uddin
This document provides tips and advice for developing successful WordPress plugins without paid marketing. It discusses:
1) Conducting research on market size, trends, and existing plugins to generate ideas and ensure market fit.
2) Steps for the pre-launch phase like content marketing, distribution channels, pricing, and support.
3) Common mistakes to avoid like complex interfaces and unlimited free support.
4) Post-launch considerations like marketing, reviews, and reducing abandonment.
The document emphasizes starting with a minimum viable product, understanding users, and continual improvement based on data.
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insights, advice, and brand examples outlines the unique characteristics of each channel, helps you identify which platforms and practices are likely to work best for your particular business goals, and offers creative inspiration to ignite more successful and sustainable conversations with your target audience. Read on for an in-depth discussion on 12 of the top social media platforms content marketers are using right now.
The document is a report about a SIP project on the criteria used by consumers to select financial newspapers. It includes an industry profile of Business Standard, a competitor analysis of major financial newspapers, research methodology used including objectives, design, findings and recommendations. The key findings are that Economic Times is the most preferred newspaper followed by Business Standard. Readers prefer newspapers for financial news, quality and authentic reporting. Most readers purchase newspapers at normal prices. The recommendations include increasing specific content, improving distribution and service, and offering loyalty programs.
A short report provides concise information on a topic in an organized manner. It communicates operational details within an organization to keep employees informed and ensure work is progressing as planned. A short report typically includes a title page, abstract or summary, introduction, background, discussion, conclusion, and recommendations sections. It uses a simple format and style to communicate key facts in a clear and direct manner.
The document discusses business newspapers in India. It lists the top business newspapers as Economic Times, Business Standard, Business Line, Mint, Financial Express, and Financial Chronicle. It notes that Economic Times, Business Standard, and Business Bhaskar also have editions in Hindi. Most regional newspapers also have segments on financial news. It then provides circulation figures and rankings for the top papers from 2012 to 2011. Finally, it highlights some of the top-rated business newspapers, including the Economic Times, Business Standard, and Financial Express, discussing their focus and readership.
The document discusses different types of business communications including newsletters, reports, factsheets, press releases, and leaflets. It provides definitions and descriptions of each type of document, including their purpose, typical structure, and key elements. Guidelines are given for writing each type of document effectively, such as including an attention-grabbing headline, clear and concise paragraphs, and contact information.
Summer Internship Project in business standard pvt ltd .Presentations in NIST...Narayan Barada
This document analyzes the positioning of Business Standard newspaper compared to other financial newspapers. It discusses the objectives, profile, competitors, pricing, and readership of Business Standard. Research was conducted through surveys in Bhubaneswar and Berhampur. The findings show that while Business Standard is well-read, it has less brand awareness than competitors. Readers prefer the stock and finance sections. Most have read it for over a year. Recommendations include improving awareness, pricing, and adding more job ads.
Startup Network Pitch. Reduce your transaction cost and boost new business de...Mario Scuderi
Startup Network (STN) provides a solution to analyze professional networks and measure key performance indicators. STN uses social network data and algorithms to quantify relationships and identify influential individuals. This helps reduce costs and find new opportunities by improving networking strategies. STN's metrics help investors, recruiters and entrepreneurs make better decisions and maximize the value of their networks.
Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
How to Build Your B2B Marketing Empire From the Ground UpMarketingProfs
As we celebrate and reflect on our 10th anniversary at the MarketingProfs B2B Marketing Forum, let's look to the future with hope and excitement. Let's learn from what has worked, and abandon what hasn't. Let's challenge one another to achieve epic results. Let's build to last.
The document summarizes key findings from the 2020 B2B Content Marketing Trends and Budgets report. It finds that 84% of B2B marketers rate their content marketing as moderately or extremely successful. The most successful 5% are more likely to have a documented content strategy (69% vs 62% in 2018). Top goals for B2B content include brand awareness, education, and lead generation. Half of content is for top-of-funnel awareness, while blog posts and social media are most common content types.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
A 2019 Content Marketing System for B2B Companieswww.chelsei.com
In this presentation, I look at how to write a whitepaper and turn it into 35+ pieces of additional content for your marketing team. From one writer's perspective, this is a way for your B2B company to make an impact and see impressive results from content marketing in 2019.
2020 B2B Content Marketing Trends and BudgetsTheia Marketing
Here are the top content marketing trends in the B2B space for 2020. We look at organic vs. paid distribution and content marketing budgets vs. ROI on content.
Defense contractors who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals.
In this on-demand webinar, SilverTech’s Principal Strategist, Samantha Maltais, and Content Strategist, Ian Hughes, review the results of our industry-wide State of Digital Marketing survey. They discuss the main challenges and opportunities marketers face and share what they believe will be the most effective digital strategies of 2018.
Making Multi Million Dollar from WordPress Plugin without Paid MarketingMd Nizam Uddin
This document provides tips and advice for developing successful WordPress plugins without paid marketing. It discusses:
1) Conducting research on market size, trends, and existing plugins to generate ideas and ensure market fit.
2) Steps for the pre-launch phase like content marketing, distribution channels, pricing, and support.
3) Common mistakes to avoid like complex interfaces and unlimited free support.
4) Post-launch considerations like marketing, reviews, and reducing abandonment.
The document emphasizes starting with a minimum viable product, understanding users, and continual improvement based on data.
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insights, advice, and brand examples outlines the unique characteristics of each channel, helps you identify which platforms and practices are likely to work best for your particular business goals, and offers creative inspiration to ignite more successful and sustainable conversations with your target audience. Read on for an in-depth discussion on 12 of the top social media platforms content marketers are using right now.
The document is a report about a SIP project on the criteria used by consumers to select financial newspapers. It includes an industry profile of Business Standard, a competitor analysis of major financial newspapers, research methodology used including objectives, design, findings and recommendations. The key findings are that Economic Times is the most preferred newspaper followed by Business Standard. Readers prefer newspapers for financial news, quality and authentic reporting. Most readers purchase newspapers at normal prices. The recommendations include increasing specific content, improving distribution and service, and offering loyalty programs.
A short report provides concise information on a topic in an organized manner. It communicates operational details within an organization to keep employees informed and ensure work is progressing as planned. A short report typically includes a title page, abstract or summary, introduction, background, discussion, conclusion, and recommendations sections. It uses a simple format and style to communicate key facts in a clear and direct manner.
The document discusses business newspapers in India. It lists the top business newspapers as Economic Times, Business Standard, Business Line, Mint, Financial Express, and Financial Chronicle. It notes that Economic Times, Business Standard, and Business Bhaskar also have editions in Hindi. Most regional newspapers also have segments on financial news. It then provides circulation figures and rankings for the top papers from 2012 to 2011. Finally, it highlights some of the top-rated business newspapers, including the Economic Times, Business Standard, and Financial Express, discussing their focus and readership.
The document discusses different types of business communications including newsletters, reports, factsheets, press releases, and leaflets. It provides definitions and descriptions of each type of document, including their purpose, typical structure, and key elements. Guidelines are given for writing each type of document effectively, such as including an attention-grabbing headline, clear and concise paragraphs, and contact information.
Summer Internship Project in business standard pvt ltd .Presentations in NIST...Narayan Barada
This document analyzes the positioning of Business Standard newspaper compared to other financial newspapers. It discusses the objectives, profile, competitors, pricing, and readership of Business Standard. Research was conducted through surveys in Bhubaneswar and Berhampur. The findings show that while Business Standard is well-read, it has less brand awareness than competitors. Readers prefer the stock and finance sections. Most have read it for over a year. Recommendations include improving awareness, pricing, and adding more job ads.
The document provides guidance on writing different types of reports. It discusses what a report is, why they are written, common parts and formats of reports. It also describes the different types of reports including informational reports, which present facts without analysis; analytical reports, which include analysis and recommendations; and routine reports, which are prepared regularly. Tips are provided for writing effective reports in both oral and written formats, as well as formal and informal styles.
Media for start-ups By N Ravi Shankar of AimHigh consultingKesava Reddy
Media For Start-ups: (Understanding Media Relations)
Having made the bold move of launching a start-up business, it is likely that you are faced with the challenge of spreading the word about your products or services to potential customers. Most start-ups look enviously at the big brands, wishing they could emulate their marketing activities. Of course, they are never able to do so due to an acute lack of funds to invest in marketing, especially in the early stages.
The goal of media relations is to get positive coverage in the mass media without paying for it directly as by advertising. Media relations involves working with media for the purpose of informing your potential customers about how your offering will benefit them, and doing so in a credible positive and consistent manner. Typically, this means coordinating directly with the people who influence, generate and distribute news and features in the mass media.
One of the most cost-effective ways to build buzz around your start-up is to get it covered by the media, either local or national. But how does one go about doing that on a shoe-string budget?
A press release is a public relations tool used to pitch journalists and thought leaders. It provides key details such as the headline, date, and brief introduction of an organization. An effective press release answers the questions of what, when, where, why, and how regarding an event or news and ends by providing contact information. Properly written and distributed press releases can help build brand awareness, trust, and credibility through third party endorsements at a low cost.
Practical guide to research for mba studentsAnandh Sundar
This document provides a framework for conducting thorough research for MBA students. It recommends beginning with outlining main points, using Wikipedia for cross-references, searching Google advanced with keyword combinations, and leveraging standard data sources from government and industry reports. It also suggests accessing published research through libraries and Google Scholar, and presenting conclusions or solutions from the research.
1. Financial projections are important for investors and founders to understand the financial implications of a business model and plan for different scenarios.
2. Projections should include revenue, expenses, balance sheet, and cash flow statements with clear assumptions driving the numbers.
3. Investors will analyze projections for logical growth assumptions, consistent numbers tied to drivers and margins, and understandability of the business model and unit economics. Mistakes can undermine credibility.
The document discusses strategies for diversifying revenue sources away from traditional dominant streams. It suggests that magazines consider revenue from areas like events, innovations, and digital presence in addition to advertising, sales, and subscriptions. While these new sources may help sustain magazines, rising costs may require industry consolidation. The document then provides tools to develop new revenue sources, including using reader data to guide product development, creating plans to manage expectations and scale offerings, and leveraging technology to segment audiences and deliver content efficiently. It offers several potential new revenue ideas and principles for sustainable development, such as starting small with low-risk pilots.
The document discusses strategies for diversifying revenue sources away from traditional dominant streams. It suggests that magazines consider revenue from areas like events, innovations, digital presence and non-subscription models. While these newer sources may contribute more now, sustaining the industry will require cost reductions through consolidation. The document then provides tools and guidance for developing new revenue sources, including using reader data to inform targeted ideas, creating a plan to structure testing and scaling, and leveraging technology to efficiently deliver and market content. It offers specific potential ideas and discusses starting small with low-risk pilots to prove market demand before fully developing projects.
This document provides guidance on developing an effective business plan, outlining the typical sections included and key information to address within each section. It discusses including an executive summary with mission statement, company information, growth highlights, products/services, and financial information. Other sections covered are company description, market analysis including target market and competition, organization/management, product/service line, marketing/sales, funding request, and financial projections along with an appendix to provide supporting details. The goal is to clearly convey the business concept, market opportunity, management team, and financial viability to potential investors or lenders.
The Times Group is India's largest media conglomerate, owning Bennett, Coleman and Company Limited (BCCL), India's largest publishing company. BCCL was founded in 1838 and has a presence in various media platforms including newspapers, magazines, books, television, radio, internet, and events. The Times of India, launched 175 years ago, is the group's flagship newspaper and India's national newspaper with editions across most states. It has a wide readership and over 25,000 advertisers supporting it. The document discusses The Times of India brand, logo, mission statement, products, SWOT analysis, and competitors like Hindustan Times and The Hindu.
WeiserMazars is an independent member firm of Mazars Group. The document provides guidance on getting an article published externally or internally. It outlines the process which includes identifying a target audience and topic, writing a summary for marketing review, drafting the article once a publication is secured, and then ways to promote and reuse the published article. The key steps are to work with marketing for article pitching and placement, and not to draft the article until guidelines are received from a selected publication.
A ‘beat’ is a specific area of life. Editors often like to find journalists who are knowledgeable and experienced in specific activities based on their education and writing background.
https://www.themiku.in/
The document appears to be an agenda or outline for an entrepreneurship workshop or training. It includes sections on developing a business plan, marketing strategy, 12-month planning, branding, and levels of commitment. There are also notes on expectations for participants and a formula for success involving vision and commitments. The workshop will cover various aspects of starting and running a business.
The document provides an overview of a generic business plan template that can be modified for any business. It discusses the key components of a business plan, including an executive summary, company description, products/services, marketing plan, operational plan, management team, startup expenses, and financial projections. The template is meant to guide business owners through researching and planning their business in a systematic way.
Similar to Comparison - Business World India vs Business Insider India (20)
This is a brand campaign presentation for Dabur Odomos made by a group of students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi (IIMC) as part of their college project.
Links for the videos:
Vox Pop: https://www.youtube.com/watch?v=G1VlHo7a9nY
Television Commercial 1: https://www.youtube.com/watch?v=Jbb2ojJgmn8
Television Commercial 2: https://www.youtube.com/watch?v=SXDnw84VMdY
Radio Commercial: https://www.youtube.com/watch?v=41AKaWHaPSo
How Can Magazines Survive and Stay Relevant in the Digital AgeSoumitra Roy
The presentation on "Magazines - A Survival Strategy" was made by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation gives a brief insight into the magazine market size before moving on to a few recommendations on how magazines can innovate and continue to survive in the digital age.
The links for the original videos from which edited clips were used in the presentation are as follows:
1. Marie Claire example: https://www.youtube.com/watch?v=-c5dHyUgcSA
2. Augmented Reality example: https://www.youtube.com/watch?v=LRceOYbrVzc
3. CinePrint example: https://www.youtube.com/watch?v=640v8yBcXg8&feature=youtu.be
4. Esquire magazine example: http://tv.esquire.com/videos/70049-the-october-issue-a-magazine-trailer
Communication Strategy - Sanitary Napkin Usage and DisposalSoumitra Roy
This is a communication strategy presentation on getting the women in Sawai Madhopur, Rajasthan to know about a new brand of sanitary napkin and its proper disposal.
It was made by student of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
HCL's Coolest Interview Ever Season 2 IdeaSoumitra Roy
An idea for HCL's Coolest Interview Ever season 2 made by student of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation is a brief to the strategy behind launching the Coolest Interview Ever season 2.
Time Bands for TV Advertising - India English News & Entertainment ChannelsSoumitra Roy
This is a presentation recommending the time bands for advertising in English news and entertainment channels for 8 cities across India for adult male of SEC A, B and C.
The time bands have been specified to the exact time spot.
The presentation was made using TAM software.
The presentation is by a post graduate diploma student of Advertising and Public Relations at Indian Institute of Mass Communication (IIMC), New Delhi.
Crisis Communication Plan - Earthquake (Hypothetical)Soumitra Roy
A presentation on a crisis communication plan for a hypothetical earthquake in Himachal Pradesh by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi.
The presentation talks about various possible measures to be taken during a crisis in order to avoid a negative public image.
A presentation made on the Corporate Social Responsibility (CSR) activities undertaken by the Indian Farmers Fertiliser Cooperative Limited (IFFCO) by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation gives a brief introduction to IFFCO before talking about its CSR activities.
The video file and the audio file attached in the presentation are available on asking.
A presentation on the creative brief for Maggi India by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation talks about a creative brief for the potential next campaign for Maggi India.
A presentation made on introduction to marketing research by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation highlights briefly the need, the different types and techniques of marketing research.
The following presentation on the structure of an advertising agency was made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi.
Qualitative Research - Low Fat Ice Cream (Dipstick)Soumitra Roy
The following presentation is on a dipstick qualitative research done for Low Fat Ice Cream too assess the attitude of the consumers toward it by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi
Communication Strategy - Shimla, Himachal Pradesh, IndiaSoumitra Roy
The following presentation is a communication strategy for Shimla, Himachal Pradesh, India made by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi
Dunkin Donuts India - Event & Activation Strategy IdeaSoumitra Roy
The following is an Event and Activation Strategy idea presentation for Dunkin Donuts India made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi
The presentation on launching 'AXE for Women' in India was done by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi for their module on Brand Management
Decentralized Justice in Gaming and EsportsFederico Ast
Discover how Kleros is transforming the landscape of dispute resolution in the gaming and eSports industry through the power of decentralized justice.
This presentation, delivered by Federico Ast, CEO of Kleros, explores the innovative application of blockchain technology, crowdsourcing, and incentivized mechanisms to create fair and efficient arbitration processes.
Key Highlights:
- Introduction to Decentralized Justice: Learn about the foundational principles of Kleros and how it combines blockchain with crowdsourcing to develop a novel justice system.
- Challenges in Traditional Arbitration: Understand the limitations of conventional arbitration methods, such as high costs and long resolution times, particularly for small claims in the gaming sector.
- How Kleros Works: A step-by-step guide on the functioning of Kleros, from the initiation of a smart contract to the final decision by a jury of peers.
- Case Studies in eSports: Explore real-world scenarios where Kleros has been applied to resolve disputes in eSports, including issues like cheating, governance, player behavior, and contractual disagreements.
- Practical Implementation: Detailed walkthroughs of how disputes are handled in eSports tournaments, emphasizing speed, cost-efficiency, and fairness.
- Enhanced Transparency: The role of blockchain in providing an immutable and transparent record of proceedings, ensuring trust in the resolution process.
- Future Prospects: The potential expansion of decentralized justice mechanisms across various sectors within the gaming industry.
For more information, visit kleros.io or follow Federico Ast and Kleros on social media:
• Twitter: @federicoast
• Twitter: @kleros_io
EASY TUTORIAL OF HOW TO USE CiCi AI BY: FEBLESS HERNANE Febless Hernane
Cici AI simplifies tasks like writing and research with its user-friendly platform. Users sign up, input queries, customize responses, and edit content as needed. It offers efficient saving and exporting options, making it ideal for enhancing productivity through AI assistance.
Network Security and Cyber Laws (Complete Notes) for B.Tech/BCA/BSc. ITSarthak Sobti
Network Security and Cyber Laws
Detailed Course Content
Unit 1: Introduction to Network Security
- Introduction to Network Security
- Goals of Network Security
- ISO Security Architecture
- Attacks and Categories of Attacks
- Network Security Services & Mechanisms
- Authentication Applications: Kerberos, X.509 Directory Authentication Service
Unit 2: Application Layer Security
- Security Threats and Countermeasures
- SET Protocol
- Electronic Mail Security
- Pretty Good Privacy (PGP)
- S/MIME
- Transport Layer Security: Secure Socket Layer & Transport Layer Security
- Wireless Transport Layer Security
Unit 3: IP Security and System Security
- Authentication Header
- Encapsulating Security Payloads
- System Security: Intruders, Intrusion Detection System, Viruses
- Firewall Design Principles
- Trusted Systems
- OS Security
- Program Security
Unit 4: Introduction to Cyber Law
- Cyber Crime, Cyber Criminals, Cyber Law
- Object and Scope of the IT Act: Genesis, Object, Scope of the Act
- E-Governance and IT Act 2000
- Legal Recognition of Electronic Records
- Legal Recognition of Digital Signatures
- Use of Electronic Records and Digital Signatures in Government and its Agencies
- IT Act in Detail
- Basics of Network Security: IP Addresses, Port Numbers, and Sockets
- Hiding and Tracing IP Addresses
- Scanning: Traceroute, Ping Sweeping, Port Scanning, ICMP Scanning
- Fingerprinting: Active and Passive Email
Unit 5: Advanced Attacks
- Different Kinds of Buffer Overflow Attacks: Stack Overflows, String Overflows, Heap and Integer Overflows
- Internal Attacks: Emails, Mobile Phones, Instant Messengers, FTP Uploads, Dumpster Diving, Shoulder Surfing
- DOS Attacks: Ping of Death, Teardrop, SYN Flooding, Land Attacks, Smurf Attacks, UDP Flooding
- Hybrid DOS Attacks
- Application-Specific Distributed DOS Attacks
10 Conversion Rate Optimization (CRO) Techniques to Boost Your Website’s Perf...Web Inspire
What is CRO?
Conversion Rate Optimization, or CRO, is the process of enhancing your website to increase the percentage of visitors who take a desired action. This could be anything from purchasing a product to signing up for a newsletter. Essentially, CRO is about making your website more effective in turning visitors into customers.
Why is CRO Important?
CRO is crucial because it directly impacts your bottom line. A higher conversion rate means more customers and revenue without needing to increase your website traffic. Plus, a well-optimized site improves user experience, which can lead to higher customer satisfaction and loyalty.
Securing BGP: Operational Strategies and Best Practices for Network Defenders...APNIC
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Network Analyst and Technical Trainer at APNIC, presented 'Securing BGP: Operational Strategies and Best Practices for Network Defenders' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...APNIC
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
4. Criteria BUSINESS WORLD BUSINESS INSIDER
TARGET READERS
Marketing, advertising and
media professionals
Emerging generation of business
leaders, business researchers,
young political minds
READERSHIP NO.
More than 10 million
monthly readers
More than 25 million monthly
readers
OWNERSHIP Anurag Batra Business Insider Inc
EDITOR Rajeev Dubey Hennery Blodget
LAUNCHED May 2000 February 2009
6. Magazine Group Circulation Editor News Genre
Business Today India Today Group 3.7 lakhs Prosenjit Dutta
Finance
Industry
Tech , Opinion
Business India
Founded by Ashok
Advani
2.96 lakhs
Parthasarathi
Swami
Cover Story,
Corporate/Industry
Reports, Economy
Banking
Outlook Business Raheja Group 2.21 lakhs N. Mahalakshmi
Cover Story
Enterprise
Strategy
Markets
8. Strengths
Provides a good reading experience
Moderate Top of Mind awareness
Opportunities
Provides a good reading experience
Better use of social media
Weaknesses
Does not use space in an optimal manner -
‘HTML-like look’
The ads around the masthead
Does not source the images appropriately
Online activities and engagement is less
Threats
The coming up other e-news options
Other Business-based publications have
more visibility and trust
SWOT
Business World
9. Strengths
Provides a good reading experience
Audience-centric ads
Images and visuals sourced well
Opportunities
It’s online partner publications can
promote it better
Better use of social media
Weaknesses
Niche readership segment
Scarcity of India-centric news items
Online activities and engagement is less
Threats
The coming up other e-news options
SWOT
Business Insider
15. FEATURE BUSINESS WORLD BUSINESS INSIDER
Alignment Justified Left-aligned
Layout
-Navigation on top.
-3 columns.
-On the right: Ads.
-News Links feature few videos.
-Less white space (cluttered
look).
-Most articles have just 1 image.
-Navigation on top.
-3 columns.
-On the right: Ads.
-Links on left contain latest
news videos and the links in
centre space contain Top
Stories.
-More white space.
-Most articles have on an
average2-3 images.
Measure
114 characters (45-75
considered normal with 66 as
ideal)
73 characters (normal)
Case Lowercase Lowercase
16. FEATURE BUSINESS WORLD BUSINESS INSIDER
New paragraphs
Large paragraphs. (and few
images make it text heavy)
Paragraphs separated by line
space.
Small paragraphs.
Paragraphs separated by
line space.
Font Style and Font
Size
-Arial (sans-serif)
Thus less white space between
lines of type.
Size is 9 pt.
Georgia (serif)
Thus more white space.
Size is 15pt.
Number of different
fonts
1 (Arial used throughout. To
distinguish the Heading, it is
made bold and its size is
increased).
2(Georgia for body text and
Arial for headings)
Contrast Black text on a white background
Black text on a white
background
17. FEATURE BUSINESS WORLD BUSINESS INSIDER
Font weight Light Medium
Typeface
Sans- serif
Serif
Line Spacing Normal Loose
Letter Spacing Tight Normal
Thus considering all these factors, Business Insider scores
better when it comes to readability and legibility.
20. Finance Area
BUSINESS INSIDER BUSINESS WORLD
• Single section with all kinds of news
•Regularly updated
•News gathered from across the world
•No special focus on Indian news
•Use of bold headlines and flashy
images
•Further divided into sub-heads
(Banking, Fund Manager Speak,
Markets, Personal Finance)
•Only certain sections updated
regularly whereas others are not paid
much attention to
•More focus on news relevant to the
Indian subcontinent
•Not very visually appealing despite
having content relevant to the
common man
22. BUSINESS INSIDER BUSINESS WORLD
● Single section ● Divided into Tech Talk, App
Review, Gadgets
● Recent and updated articles ● Not very regularly updated
(Extremely old articles in
certain sections)
● No column for Indian news in
technology arena
● Mostly news relevant to an
Indian audience
● The section looks visually
appealing
● Lacks visually appealing content
Tech Area
24. • Further divided into
sub-heads
• Under sections
covering US, Europe,
etc. news, most of the
articles concern both
Indian as well as the
foreign country
• Disproportionate
distribution of news
• Out of date section on
Budget 2013
ECONOMY
• Sub-divided into
industries
• Even section on
industries such as
Advertising are not
visually appealing.
• Updated regularly
BUSINESS
• Not generally present
on all Business
magazines
• Subdivided into news,
surveys, tips, etc.
• Not very regularly
updated
B-SCHOOLS
Business World - Focus Areas
30. • Two news stories – launch of Periscope and SpiceJet crisis
• For Periscope
– BW has only article while BI has several stories on it
– BW has a feature style article and talks about the experiences of the people
– BI has exploratory, investigative and comparative news reports
– BW written by their writer while BI has several writers writing on it
35. • For the story on SpiceJet crisis
• For Business Insider
– Small, to the point news reports
– All stories are from bureau and wire reports
– Hardly any story done by their writers
– The information is presented in simplified manner without any
business or financial terms
36. • For Business World
– Search results not on the basis of their date, but on the basis of
articles which are done by their writers
– Very detailed news reports which have quotes, info-graphics and
images
– Several news stories – some from their own writers, others from
agencies and wires
– News reports from their own writers are either featured in the
magazine or have been done by their online news bureau
39. • Therefore, BI is more suitable for quick information or getting
information on-the-go
• While BW is for more researched, has in-depth analysis and
provides detailed information
• However, BI provides a lot more coverage of global news stories as
compared to BW
• While BW focuses more on Indian business, finance and economic
news stories
41. Business Insider
• Source images from Getty images, Reuters and Wikimedia
common
• Full scale pictures disrupt the reading flow
• Mainly supplement articles with multiple images
42. • Sources for the pictures not mentioned on the website
• Scaled down images provides a smooth reading experience
• Articles usually have 1-2 image
• Option to change the text size- T TT
46. • Business World is high on ‘self-promotions’
• Business Insider does a lot of co-branded content creation
• Business Insider promotes its partner publications more than
Business World does
48. • Have embraced the social media platforms like Facebook, Twitter
and blogs
• Important tools to use, to publish and curate news reports
• The platforms evolve as valuable sources for story ideas
• Means of connecting directly with the communities and consumers
across
49. Business Insider
Twitter : bi_india
• Followers: 2938 Followers
• Tweets articles
• Not very active
• Extremely low engagement
50. Facebook
• Likes: 114,625
• Average engagement
• Shares interesting articles
• about lifestyle and entertainment