The beginning of the Internet is broken series, we look at how the Internet is no longer working for the digital advertising industry, and present FreeWall as a solution to fix it.

1. en.The Internet is Bro
Presenting FreeWall®, how we pay for the Internet.

2. There are three ways to pay for digital content — with cash, attention or data
Paying for digital content.

3. ConsumerAdvertiser
Trust
Publisher
The triangle of TRUST.

4. BREAKDOWN of trust.
Consumer
Advertiser
Trust
Publisher

5. ULT.FACPM at

6. From a CPM buy.

7. Lost to FRAUD.

8. Lost to VIEWABILITY.

9. Lost to AD-BLINDNESS.

10. What’s LEFT.

11. RE.MBut there’s

12. Lost to MEMORY.

13. THING.NYou’ve been buying
According to Marc Pritchard

14. InteractivityPositive
disruption
Personal
relevance
Emotional
intensityNarrative
Five key elements are needed to commit a moment to long-term memory.
You must make a moment.

15. A better way for everyone.
So what’s my angle?

16. FreeWall.Rezonence’s

17. value exchange.TRANSPARENTTRANSPARENTA

18. Engagement.Cost Per

19. Making a MOMENT.

20. Driving brand recall &
awareness with FreeWall®

21. FreeWall by Rezonence
Bold flavours
Euphoria in
every bite
Dairy
You’ve dared us to do it… what does Ben & Jerry’s delicious new
range NOT include?

22. Memory encoding is the impact content has on the subconscious — and the
only way a consumer can act on an ad is if they remember it.
TV
0.75
Outstream
0.69
Social Media
0.58
FreeWall®
0.93
Minimum
threshold
for long term
memory encoding
Proven performanc

23. Buying GDPR compliant
data with FreeWall®

24. FreeWall by Rezonence
Criminal
Minds
Madam
Secretary
The Good
Doctor
Blindspot
Four exciting new shows are coming soon to Sky Living, which one
intrigues you the most?

25. Fuelling your media plan.

26. ConsumerAdvertiser
Trust
Publisher
REPAIRING the triangle.

27. Effectively monetise their digital content through our CPE model.
PUBLISHERS.

28. Gain explicit customer insights, developing a holistic view of customers.
Build a stronger brand, driven by active recall & memory.
ADVERTISERS.

29. Only you own the data — and you’ve gained explicit consent through the opt in
nature of FreeWall.
Don’t be scared of The GDPR.
A clear GDPR audit trail to prove exactly when and how the consumer opt-ed in.
THE GDPR.

30. FreeWall is frequency capped, so readers never see too many.
Access to premium content remains free.
READERS.

31. We need you.

32. Just a selection of our publishing partners, as of May 2018
hips.ssThrough quality partner

33. MOMENTUM.
Growing

34. www.rezonence.com
the Internet.INGFI