2. A NEW AUSSIE TASTE
HAS LANDED PROFILE
Bondi Australian Beer is an Australian designed Created at a microbrewery in the heart
and Australian owned refreshing, easy to drink of Sydney in the spring of 2009, Bondi is
lager. It’s “the premium session beer”. brewed combining barley malt, unmalted
Brewed to our Australian recipe, cereals and specially selected aromatic
Bondi delivers a premium hop varieties that present the true taste
quality taste combined with of a sophisticated Australian premium
striking branding. lager. It is characterized by a fruity aroma,
a pleasant, medium intense bitterness and
Our beer is named after a refreshing clean aftertaste.
the world famous,
instantly recognisable With a taste and finish drinking well
and iconic Bondi Beach above its 4% ABV and with a light gas
in Sydney. The Bondi profile, Bondi is the premium session
brand typifies the beer for all occasions. Bondi is
relaxed, and sophisticated changing the way people feel
lifestyle and attitude of about Australian beer.
Australians and delivers a
new exciting brand and
fantastic beer in range of
packaging formats and sizes.
.
With innovative marketing support
pport
encompassing far reaching social
media campaigns through to o
national press advertising and
d
exciting high prize value competitions
mpetitions
we are driving further consumer
mer
awareness of an already very familiar
y
and aspirational Australian name
ame
to people around the world - Bondi!
changing the way people
ay
feel about Australian beer
ralian
3. WHY
BONDI BEER?…
• Named after the world famous Australian beach, Bondi beer fuses this established global recognition
together with modern, eye catching labelling and a premium Australian lager brew to create
a distinctly new AUSTRALIAN brand experience.
• It’s an aspirational lifestyle brand that positively enhances the proven high levels of consumer desire
to travel to and experience Bondi Beach and Australia, avoiding the obvious and stereotypical portrayal
of Australia and Australians.
• Bondi Beer represents the sophisticated tastes and lifestyles of 21st century Australians;
the enjoyment of sun, surf and the great outdoors, fine food and travel, relaxing with friends
and fun times. Bondi is changing the way people feel about Australian beer.
• The Bondi brand immediately resonates with the Australia aware consumer.
This awareness of quality Australian product is reinforced by its world renowned quality wines and
the desirability of Australia as a destination by the wide spread and positive travel, food, natural history,
drama and lifestyle programs and articles across multiple media channels internationally.
• Bondi targets 18-35 year old males leveraging the influence of our Brand Ambassadors and Extreme
sports event support yet it also appeals to an older demographic seeking a new experience in a craft
style lager offering. Our branding and taste profile is suited to premier clubs and restaurants as well as
for the take home market and events. It has also been well received by the 18-35 year old
female demographic.
• The quality, taste & finish are well above its 4% ABV. Bondi is a PREMIUM SESSION BEER delivering
a remarkable quality experience for the consumer.
• The brand design and range of packaging addresses the varied needs of retail, off-license outlets,
C-Stores, events, catering and on-premises channels and clients.
• Bondi is presented in an extensive range of packaging formats all from a single brewery to maintain
quality and consistency. It is delivered in Glass, Can, PET and One Way Kegs to meet the needs of
multiple channels. With a stable and scalable supply chain and a state of the art brewery with over
100m hectolitres per annum capacity we can quickly and consistently deliver high volumes
for major orders.
• Bondi in a 9 month shelf life PET (Plastic) and our One Way Kegs deliver a readymade CSR and
“green” platform combining demonstrable environmentally friendly/recycle and
anti–glassing/safety/light weight fuel saving links.
• Our beer is priced competitively within the market for its premium look and taste and is
commercially enabled with proactive face to face support from our senior management
team around the world
…it may be as simple as it’s
A GREAT NEW AUSTRALIAN BEER!
4. REMARKABLE
BRAND SUPPORT
• Our marketing campaigns have successfully captured the hard to reach early adopters and influencers
within the skateboard and BMX market segments and are underpinned by an escalating social media
following and interaction.
• Bondi’s below and above the line marketing and advertising campaigns drive consumer awareness and
demand for product. We also provide specifically targeted promotional programs to drive sales at your
depot, retail store or licensed premises and participate in your own promotional activities as required.
• Similarly we create and deliver focused marketing programs for trade distributors and
wholesalers to ensure your commercial clients recognise Bondi as a “must have” brand.
Working with your sales teams, merchandisers, buyers and depot managers we ensure that
your team, clients, venues and outlets receive the support needed to secure high volume sales.
• Our support continues in store, in depot and on premise through the provision of high impact
Point of Sale, a range of bar merchandising, implementation of brand awareness campaigns
such as national competitions, extreme sports sponsorships, specific venue support, events
and musicmsponsorships through to the supply and participation in major events and festivals.
Glass
unit 330ml ABV 4% units / tray 24 weight tray 12.5kgs trays/ pallet 54
trays/20ft 1200 shelf life 12 months shelf 4 x 6 card on premises 24 shrink
PET
unit 330ml ABV 4% units / tray 24 weight tray 8.5kgs trays/ pallet 66
t rays/2 0 f t 1600 shelf life 9 months shelf 4 x 6 shrink on premises 24 shrink
Can
unit 500ml ABV 4% units / tray 24 weight tray 13.5kgs trays/ pallet 72
trays/20ft 1000 shelf life 12 months shelf 6 x 4 hi cone
capricorn brands ltd
info@capricorn-brands.com
www.capricorn-brands.com
www.bondibeer.com
bondibeer
bondibeerco
