It is all about Organizational pattern.

1. Organizational Pattern

2. The following are the suggested patterns that
you can use when you organize your
persuasive speech:
1. A.F.O.R.E.S.T.
2. Problem-Solution
3. Problem-Cause Solution
4. Comparative Advantages
5. Monroe’s Motivated Sequence

3. Below are the rules in applying this pattern:
• Anecdotes. Begin your speech with a
personal story, observation, or experience.
• Facts and figures. Provide striking
statistics that can support your ideas.
• Opinion. Add in your opinion. You can begin
your statement with, “ I believe that…”
• Rhetorical questions. Think of and add
engaging rhetorical questions( i.e. questions
which do not intend to elicit answers, but to
make a point)

4. • Emotive language. Appeal to your
audience’s emotion.
• Superlatives. Use superlatives to exaggerate
an idea.
• Tripling. The rule of three in English writing
principle simply entails using three words
together to reinforce your point. This may add to
the effectiveness of your persuasion.

5. Here’s how:
1. Identify the problem; and,
2. Provide a solution, which will show the
practicality of your proposal.
For example:
A. Purpose: Persuade your listeners that the LGBT
community should be protected from
discrimination.
B. Main point: LGBT members deserve to be
protected by the stage against exclusivity in any
workplace or office.
C. Supporting idea: There have been horrible
reports and cases of discrimination at work in
terms of promotion and benefits.

6. Below are the rules in applying
this pattern:
1. Identify the problem.
2. Analyze the root causes of the problem.
3. Provide a solution to the problem.
For example:
A. Purpose: Persuade your listeners why the
state of government needs to converge with
the private sector in maintaining and
protecting national heritage sites.
B. Main point: Preserving our national heritage
sites such as century-old churches , theaters
and other artifacts in the least priority of the
government, they should tie-up with private
establishments to maintain this historical
places.

7. Below are the rules in applying this
pattern:
1. Identify problem.
2. Present at least two solutions to the problem.
3. Compare the two terms of practicality and feasibility.
For example:
A. Purpose: Persuade your listeners why there is a need
for political reform.
B. Main point: Politics in the Philippines is very dirty.
C. Supporting Idea: There have been a lot of anomalies
and illegal transactions going in the political system.

8. Alan Monroe, a professor from Purdue
University, created an outline for making
speeches based on the psychology of persuasion
( Ethninger, Monroe, and Granbeck,1978 ). This
outline is known as Monroe’s Motivated
Sequence.

9. Here’s how to apply this technique:
1. Grab the attention of the audience by
identifying the challenge you plan to confront,
or the problem you plan to address.
2. Establish the need or urgency to address the
identified challenge or problem.
3. Present possible solutions to your audience to
satisfy the need.
4. Help your audience visualize. Use vivid words to
convince your audience about the benefits they
can gain from the solutions you presented.

10. 5. Engage the audience to participate in
promoting change through a call for action.
For example:
A. Purpose: Persuade your audience to abstain
from consuming alcohol.
B. Main Point: Abstaining from alcohol will help
students live a healthy and safe life for
themselves and those around them while
avoiding any criminal actions.

11. THANK YOU!!!