These handy hints and tips are made for small business owners who want to engage with social media to grow their business and their customer base.

1. SOCIAL MEDIA
CONTENT IDEAS10
FOR SMALL BUSINESS
OWNERS

2. Stuck for ideas when it comes to social media content?
Does your brain go blank as soon as you see your page?
These handy ideas will ensure you're never without
content to share.

3. BEHIND-THE-SCENES SHOTS
Staff Christmas parties, training sessions,
birthdays, lunches, awards nights – these are
all great opportunities to snap some behind-the-
scenes photos and show the world who
you really are.
These images represent the ‘human’ side of
your business and offer customers an insight
into your company culture.

4. GET VISUAL WITH STATS AND FACTS
Small punchy graphics related to your business
or industry show that you’re abreast of
industry trends, and are a great way to
make personal business announcements.
Use free online design resources like Canva to
bring this information to life.
A cool “Did you know” fact is much more
engaging as a graphic.

5. STYLE YOUR PRODUCTS
Posting images of your products is an effortless
way to get your brand offering out there.
Don’t be afraid to style the shots in order
to show them in action – it’s a nice way to get
customers to think about owning your
product.

6. MAKE IT MOVE
It is estimated that by 2017, video content will make up
69% of all consumer traffic!*
Timelapse videos are perfect in terms of making everyday
activities interesting, and stop motion is a creative way to
show your product in action.
There are plenty of free apps available to download so
familiarise yourself with a few and get experimenting.
*http://blog.hubspot.com/marketing/video-marketing-statistics

7. SHOW YOUR APPRECIATION
If someone has taken the time to post an image of your
business or product on Instagram, thank them by
regramming their image and mentioning them in the
caption.
Alternatively, if you have a customer who regularly
shops with you, ask them if you can get a picture so
you can show your thanks to them online.
Support goes two ways!

8. INFOGRAPHICS
Infographics are a great way to present
statistics and data about your business or
industry sector.
Colourful and easy to read, they are easily
consumed and shared by customers.
They are also great to post to Facebook,
Instagram, LinkedIn and Pinterest.

9. CONTENT THAT HELPS
It’s not all about you.
Try and focus on content that your audience would find
truly useful.
Linking to articles that help your audience solve a
problem (or even better, producing them yourself)
is a great way to offer something more and
show that you care about those who
follow you.

10. SHARE YOUR THOUGHTS
Blog posts can help enrich your online presence
by offering consumers an insight into what
makes you and the business tick.
Think about what you’ve learned over the years,
what you’re passionate about and what inspires
you on a daily basis – it could be your thoughts
on customer service, business procedures or even
a community initiative that you care about.

11. BE PROUD OF YOUR EMPLOYEES
Brimming with pride over an employee's
achievement? Show them just how proud you are by
sharing a quick update across Facebook.
Employees who exceed KPIs, receive a great
customer review or simply do a great job each day
should be recognised and have their
achievements shared.

12. GET FEEDBACK
Your customers know what they want,
so make sure you listen to them!
Learning about audience expectations, needs and
wants via polls and mini-questionnaires can help
you improve your product offering as well as
determining future content.

13. If you're interested in running your own
business but with the support of a
franchise, email franchise@rolld.com.au