Big Names / Top content - Video vs Audio vs Slides vs Lists vs Graphics

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70+ top blogs analyzed including:

http://jeffbullas.com Jeff Bullas
http://kissmetrics.com Hiten Shah & Neil Patel
http://mackcollier.com Mack Collier
http://copyblogger.com Brian Clark
http://hubspot.com Brian Halligan & Dharmesh Shah
http://businessesgrow.com Mark Schaefer
http://maximizesocialbusiness.com Neal Schaffer
http://convinceandconvert.com Jay Baer
http://heidicohen.com Heidi Cohen
http://ducttapemarketing.com John Jantsch
http://contentmarketinginstitute.com Joe Pulizzi
http://socialmediaexaminer.com Michael Stelzner
http://problogger.net Darren Rowse
http://spinsucks.com Gini Dietrich
http://thesocialmediahat.com Mike Allton
http://business2community.com Brian Rice / Dan Criel
http://socialmediatoday.com Robin Carey
http://marketingprofs.com Ann Handley
http://clickz.com Clickz
http://searchengineland.com Danny Sullivan
http://bufferapp.com Leo Widrich & Joel Gascoigne
http://smartinsights.com Dr Dave Chaffey / Dan Bosomworth / Stu Miller
www.intentionalgrowth.com Joseph Olewitz
http://malharbarai.com Malhar Barai
http://w5coaching.com/blog John Nieuwenburg
http://razorsocial.com Ian Cleary
http://tweet4ok.com Frithjof Petscheleit
http://changeyourgamebealeader.com Jennifer Olney
http://orbitmedia.com Andy Crestodina
http://socialmedia-max.com Michele Smorgon
http://ipnostudio.com Andrea - Ipnostudio
http://dragonsearchmarketing.com Ric Dragon
http://steamfeed.com DJ Thistle / Daniel Hebert / Gerry Michaels
http://www.tedrubin.com Ted Rubin
http://diyblogger.net Dino Dogan
http://geofflivingston.com Geoff Livingston
http://www.twistimage.com Mitch Joel
http://menwithpens.ca James Chartand
http://pushingsocial.com Stanford Smith
http://senseimarketing.com Sam Fiorella
http://jureklepic.com Jure Klepic
http://www.toprankblog.com Lee Odden
http://marismith.com Mari Smith
http://webinknow.com David Meerman Scott
http://amyporterfield.com Amy Porterfield
http://blog.guykawasaki.com Guy Kawasaki
http://cc-chapman.com C.C. Chapman
http://chrisbrogan.com Chris Brogan
http://mycmgr.com Tim McDonald
http://denisewakeman.com Denise Wakeman
http://garyvaynerchuk.com Gary Vaynerchuk
http://avc.com Fred Wilson
http://martinshervington.com Martin Shervington
http://sarkemedia.com Sarah Arrow
http://socialable.co.uk Lilach Bullock
http://pammarketingnut.com Pam Moore
http://talentculture.com Meghan M Biro
http://www.ferreemoney.com Neil Ferree
http://v3im.com Shelly Kramer
http://feldmancreative.com Barry Feldman
http://briansolis.com Brian Solis
http://web-strategist.com/blog Jeremiah Owyang
http://christopherspenn.com Christopher Penn
http://bethkanter.org Beth Kanter
http://socialmediaexplorer.com Jason Falls / Jason Spooner / Nichole Kelly
http://brasstackthinking.com Amber Naslund
http://bryaneisenberg.com Bryan Eisenberg
http://successful-blog.com Liz Strauss
http://buzzmachine.com Jeff Jarvis
http://www.bigbrandsystem.com - Pamela Wilson

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Big Names / Top content - Video vs Audio vs Slides vs Lists vs Graphics

  1. video content, slide content, audio content, list content, infographics content ToPCoNtEnT
  2. Copyright Boomylabs 2011-2013 WhO Is UsInG WhIcH MeDiA?
  3. ViDeO StAtS 15%Of PoStS InClUdE ViDeO 79% Of BlOgS UsE ViDeO
  4. GaRy VaYnErChUk MaRtIn ShErViNgToN NeIl FeRrEe ViDeO KiNgS 1 23
  5. AuDiOStAtS 4%Of PoStS InClUdE AuDiO 30% Of BlOgS UsE AuDiO
  6. AuDiO KiNgS 1 23 FrEd WiLsOn AmY PoRtErFiElD MiChAeL StElZnEr
  7. SlIdEs StAtS Of PoStS InClUdE SlIdEs 40% Of BlOgS UsE SlIdEs 3%
  8. SlIdE KiNgS =1 JeFf BuLlAs JoE PuLiZzI RiC DrAgOn LeE OdDeN NeIl FeRrEe
  9. LiStSStAtS Of PoStS InClUdE LiStS 99% Of BlOgS UsE LiStS 57%
  10. LiSt KiNg&QuEeN =1 3 HeIdI CoHeN IaN cLeArY AmY PoRtErFiElD
  11. GrApHiCs StAtS 20%Of PoStS InClUdE GrApHiCs 81% Of BlOgS UsE GrApHiCs
  12. GrApHiCs 1 2 3 KiNgIaN ClEaRy MiChElE SmOrGoN BuFfEr ApP
  13. WaNt KiNg? To Be
  14. Copyright Boomylabs 2011-2013 WaNt YoUr BlOg AnAlYzEd? “LiKe” tHiS sLiDeDeCk oN sLiDeShArE lEaVe a cOmMeNt wItH yOuR bLoG UrL wE’lL AuDiT yOuR lAsT 25 bLoG pOsTs FoR FrEe IS THIS YOU
  15. CoNtEnT ToP
  16. Copyright Boomylabs 2011-2013 BlOgS vS CoNtEnT (PoStS) (78.6%) oF BlOgS uSe vIdEo, BuT oNlY 14.7% oF pOsTs iNcLuDe vIdEo
  17. LeT’S ExPlOrE
  18. Copyright Boomylabs 2011-2013 %age of posts including video %age of posts including audio tagged Listly lists linking to 25 posts %age of posts including docs %age of posts including graphics %age of posts including lists%age of posts including slides OnE BlOg : ExPlAiNeD http://www.slideshare.net/ nickkellet/content-trumps-what- can-a-content-audit-of-22-top- blogs-teach-you MoRe InFo
  19. Copyright Boomylabs 2011-2013 Blog Personality http://jeffbullas.com Jeff Bullas http://kissmetrics.com Hiten Shah & Neil Patel http://mackcollier.com Mack Collier http://copyblogger.com Brian Clark http://hubspot.com Brian Halligan & Dharmesh Shah http://businessesgrow.com Mark Schaefer http://maximizesocialbusiness.com Neal Schaffer http://convinceandconvert.com Jay Baer http://heidicohen.com Heidi Cohen http://ducttapemarketing.com John Jantsch http://contentmarketinginstitute.com Joe Pulizzi http://socialmediaexaminer.com Michael Stelzner http://problogger.net Darren Rowse http://spinsucks.com Gini Dietrich http://thesocialmediahat.com Mike Allton http://business2community.com Brian Rice / Dan Criel http://socialmediatoday.com Robin Carey http://marketingprofs.com Ann Handley http://clickz.com Clickz http://searchengineland.com Danny Sullivan http://bufferapp.com Leo Widrich & Joel Gascoigne http://smartinsights.com Dr Dave Chaffey / Dan Bosomworth / Stu Miller www.intentionalgrowth.com Joseph Olewitz http://malharbarai.com Malhar Barai http://w5coaching.com/blog John Nieuwenburg http://razorsocial.com Ian Cleary http://tweet4ok.com Frithjof Petscheleit http://changeyourgamebealeader.com Jennifer Olney http://orbitmedia.com Andy Crestodina http://socialmedia-max.com Michele Smorgon http://ipnostudio.com Andrea - Ipnostudio http://dragonsearchmarketing.com Ric Dragon http://steamfeed.com DJ Thistle / Daniel Hebert / Gerry Michaels http://www.tedrubin.com Ted Rubin http://diyblogger.net Dino Dogan http://geofflivingston.com Geoff Livingston http://www.twistimage.com Mitch Joel http://menwithpens.ca James Chartand http://pushingsocial.com Stanford Smith http://senseimarketing.com Sam Fiorella http://jureklepic.com Jure Klepic http://www.toprankblog.com Lee Odden http://marismith.com Mari Smith http://webinknow.com David Meerman Scott http://amyporterfield.com Amy Porterfield http://blog.guykawasaki.com Guy Kawasaki http://cc-chapman.com C.C. Chapman http://chrisbrogan.com Chris Brogan http://mycmgr.com Tim McDonald http://denisewakeman.com Denise Wakeman http://garyvaynerchuk.com Gary Vaynerchuk http://avc.com Fred Wilson http://martinshervington.com Martin Shervington http://sarkemedia.com Sarah Arrow http://socialable.co.uk Lilach Bullock http://pammarketingnut.com Pam Moore http://talentculture.com Meghan M Biro http://www.ferreemoney.com/ Neil Ferree http://v3im.com Shelly Kramer http://feldmancreative.com/ Barry Feldman http://briansolis.com Brian Solis http://web-strategist.com/blog Jeremiah Owyang http://christopherspenn.com Christopher Penn http://bethkanter.org Beth Kanter http://socialmediaexplorer.com Jason Falls http://brasstackthinking.com Amber Naslund http://bryaneisenberg.com Bryan Eisenberg http://successful-blog.com Liz Strauss http://buzzmachine.com Jeff Jarvis http://www.bigbrandsystem.com Pamela Wilson http://unmarketing.com Scott Stratten http://firstfoundation.ca Jackson Middleton http://scottdawson.ca Scott Dawson 6 oF 72 BlOgS/FaCeS http://list.ly/list/6FiLiNkS To BlOgS -
  20. Vs CoMpArE & LeArN LeEAnDy
  21. NaMeS BiG
  22. BrYaN EiSeNbErGAmBeR NaSlUnD
  23. JeFf JaRvIsSoCiAl MeDiA ExPlOrEr
  24. LiZ StRaUsSPaMeLa WiLsOn
  25. BeTh KaNtErBaRrY FeLdMaN
  26. ChRiStOpHeR PeNnBrIaN SoLiS
  27. ShElLy KrAmErJeReMiAh OwYaNg
  28. BuFfErApP.cOmAnN HaNdLeY
  29. SeArChEnGiNeLaNd.CoMClIcKz.CoM
  30. SmArTiNsIgHtS.cOmSoCiAlMeDiAtOdAy.CoM
  31. DaRrEn RoWsEBuSiNeSs2CoMmUnItY.cOm
  32. HeIdI CoHeNGiNi DiEtRiCh
  33. JoE PuLiZzIJaY BaEr
  34. BuSiNeSsGrOw.cOmDuCtApEmArKeTiNg.cOm
  35. SoCiAlMeDiAeXaMiNeR.cOmThEsOcIaLmEdIaHaT.cOm
  36. CoPyBlOgGeR.CoMMaXiMiZeSoCiAlBuSiNeSs.CoM
  37. HuBsPoT.CoMKiSsMeTrIcS.CoM
  38. MaCk CoLlIeRJeFf BuLlAs
  39. FrEd WiLsOnDeNiSe WaKeMaN
  40. LiLaCh BuLlOcKGaRy VaYnErChUk
  41. TaLeNtCuLtUrE,cOmMaRtIn ShErViNgToN
  42. PaM MoOrENeIl FeRrEe
  43. AmY PoRtErFiElDSaRaH ArRoW
  44. ChRiS BrOgAnCc ChApMaN
  45. MyCmGr.cOmGuY KaWaSaKi
  46. MaRi SmItHDaViD MeErMaN ScOtT
  47. LeE OdDeNJuRe KlEpIc
  48. StAnFoRd SmItHSaM FiOrElLa
  49. GeOfF LiViNgStOnDiNo DoGaN
  50. MiTcH JoElJaMeS ChArTlAnD
  51. RiC DrAgOnIaN ClEaRy
  52. FrItHjOf PeTsChElEiTMiChElE SmOrGoN
  53. JeNnIfEr OlNeYStEaMfEeD.CoM
  54. AnDy CrEsToDiNaTeD RuBiN
  55. JoSePh OlEwItZMaLhAr BaRaI
  56. JoHn NiEuWeNbUrGAnDrEa - IpNoStUdIo
  57. Nick Kellet nick@list.ly @nickkellet Original Posts: http://blog.list.ly/2013/07/22/what- can-a-content-audit-of-22-top-blogs- teach-you/ http://blog.list.ly/2013/07/15/its- takes-two-to-social-infographic- video-slides-audio/ http://www.slideshare.net/nickkellet/ top-content-vs-video-audio-vs-slides- vs-lists-vs-graphics http://blog.list.ly/2013/07/30/big- names-top-content-video-audio- slides-lists-infographics/ ThE EnD istly ThE EnD

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