1. video content, slide
content, audio
content, list content,
infographics content
ToPCoNtEnT

2. Copyright Boomylabs 2011-2013
WhO Is UsInG WhIcH MeDiA?

3. ViDeO
StAtS
15%Of PoStS
InClUdE
ViDeO
79% Of BlOgS UsE ViDeO

4. GaRy VaYnErChUk
MaRtIn ShErViNgToN
NeIl FeRrEe
ViDeO KiNgS
1
23

5. AuDiOStAtS
4%Of PoStS
InClUdE
AuDiO
30% Of BlOgS UsE AuDiO

6. AuDiO KiNgS
1
23
FrEd WiLsOn
AmY PoRtErFiElD
MiChAeL StElZnEr

7. SlIdEs
StAtS
Of PoStS
InClUdE
SlIdEs
40% Of BlOgS UsE SlIdEs
3%

8. SlIdE KiNgS
=1
JeFf BuLlAs
JoE PuLiZzI
RiC DrAgOn
LeE OdDeN
NeIl FeRrEe

9. LiStSStAtS
Of PoStS
InClUdE
LiStS
99% Of BlOgS UsE LiStS
57%

10. LiSt KiNg&QuEeN
=1
3
HeIdI CoHeN
IaN cLeArY
AmY PoRtErFiElD

11. GrApHiCs
StAtS
20%Of PoStS
InClUdE
GrApHiCs
81% Of BlOgS UsE GrApHiCs

12. GrApHiCs
1
2
3
KiNgIaN ClEaRy
MiChElE SmOrGoN
BuFfEr ApP

13. WaNt
KiNg?
To Be

14. Copyright Boomylabs 2011-2013
WaNt YoUr BlOg AnAlYzEd?
“LiKe” tHiS
sLiDeDeCk oN
sLiDeShArE
lEaVe a cOmMeNt
wItH yOuR bLoG UrL
wE’lL AuDiT yOuR
lAsT 25 bLoG pOsTs
FoR FrEe
IS
THIS
YOU

15. CoNtEnT
ToP

16. Copyright Boomylabs 2011-2013
BlOgS vS CoNtEnT (PoStS)
(78.6%) oF BlOgS uSe vIdEo, BuT
oNlY 14.7% oF pOsTs iNcLuDe vIdEo

17. LeT’S
ExPlOrE

18. Copyright Boomylabs 2011-2013
%age of posts
including video
%age of posts
including audio
tagged Listly
lists linking to
25 posts
%age of posts
including docs
%age of posts
including graphics
%age of posts
including lists%age of posts
including slides
OnE BlOg : ExPlAiNeD
http://www.slideshare.net/
nickkellet/content-trumps-what-
can-a-content-audit-of-22-top-
blogs-teach-you
MoRe InFo

19. Copyright Boomylabs 2011-2013
Blog
Personality
http://jeffbullas.com
Jeff Bullas
http://kissmetrics.com
Hiten Shah & Neil Patel
http://mackcollier.com
Mack Collier
http://copyblogger.com
Brian Clark
http://hubspot.com
Brian Halligan & Dharmesh Shah
http://businessesgrow.com
Mark Schaefer
http://maximizesocialbusiness.com
Neal Schaffer
http://convinceandconvert.com
Jay Baer
http://heidicohen.com
Heidi Cohen
http://ducttapemarketing.com
John Jantsch
http://contentmarketinginstitute.com
Joe Pulizzi
http://socialmediaexaminer.com
Michael Stelzner
http://problogger.net
Darren Rowse
http://spinsucks.com
Gini Dietrich
http://thesocialmediahat.com
Mike Allton
http://business2community.com
Brian Rice / Dan Criel
http://socialmediatoday.com
Robin Carey
http://marketingprofs.com
Ann Handley
http://clickz.com
Clickz
http://searchengineland.com
Danny Sullivan
http://bufferapp.com
Leo Widrich & Joel Gascoigne
http://smartinsights.com
Dr Dave Chaffey / Dan Bosomworth / Stu Miller
www.intentionalgrowth.com
Joseph Olewitz
http://malharbarai.com
Malhar Barai
http://w5coaching.com/blog
John Nieuwenburg
http://razorsocial.com
Ian Cleary
http://tweet4ok.com
Frithjof Petscheleit
http://changeyourgamebealeader.com
Jennifer Olney
http://orbitmedia.com
Andy Crestodina
http://socialmedia-max.com
Michele Smorgon
http://ipnostudio.com
Andrea - Ipnostudio
http://dragonsearchmarketing.com
Ric Dragon
http://steamfeed.com
DJ Thistle / Daniel Hebert / Gerry Michaels
http://www.tedrubin.com
Ted Rubin
http://diyblogger.net
Dino Dogan
http://geofflivingston.com
Geoff Livingston
http://www.twistimage.com
Mitch Joel
http://menwithpens.ca
James Chartand
http://pushingsocial.com
Stanford Smith
http://senseimarketing.com
Sam Fiorella
http://jureklepic.com
Jure Klepic
http://www.toprankblog.com
Lee Odden
http://marismith.com
Mari Smith
http://webinknow.com
David Meerman Scott
http://amyporterfield.com
Amy Porterfield
http://blog.guykawasaki.com
Guy Kawasaki
http://cc-chapman.com
C.C. Chapman
http://chrisbrogan.com
Chris Brogan
http://mycmgr.com
Tim McDonald
http://denisewakeman.com
Denise Wakeman
http://garyvaynerchuk.com
Gary Vaynerchuk
http://avc.com
Fred Wilson
http://martinshervington.com
Martin Shervington
http://sarkemedia.com
Sarah Arrow
http://socialable.co.uk
Lilach Bullock
http://pammarketingnut.com
Pam Moore
http://talentculture.com
Meghan M Biro
http://www.ferreemoney.com/
Neil Ferree
http://v3im.com
Shelly Kramer
http://feldmancreative.com/
Barry Feldman
http://briansolis.com
Brian Solis
http://web-strategist.com/blog
Jeremiah Owyang
http://christopherspenn.com
Christopher Penn
http://bethkanter.org
Beth Kanter
http://socialmediaexplorer.com
Jason Falls
http://brasstackthinking.com
Amber Naslund
http://bryaneisenberg.com
Bryan Eisenberg
http://successful-blog.com
Liz Strauss
http://buzzmachine.com
Jeff Jarvis
http://www.bigbrandsystem.com
Pamela Wilson
http://unmarketing.com
Scott Stratten
http://firstfoundation.ca
Jackson Middleton
http://scottdawson.ca
Scott Dawson
6 oF 72 BlOgS/FaCeS
http://list.ly/list/6FiLiNkS To BlOgS -

20. Vs
CoMpArE & LeArN
LeEAnDy

21. NaMeS
BiG

22. BrYaN EiSeNbErGAmBeR NaSlUnD

23. JeFf JaRvIsSoCiAl MeDiA ExPlOrEr

24. LiZ StRaUsSPaMeLa WiLsOn

25. BeTh KaNtErBaRrY FeLdMaN

26. ChRiStOpHeR PeNnBrIaN SoLiS

27. ShElLy KrAmErJeReMiAh OwYaNg

28. BuFfErApP.cOmAnN HaNdLeY

29. SeArChEnGiNeLaNd.CoMClIcKz.CoM

30. SmArTiNsIgHtS.cOmSoCiAlMeDiAtOdAy.CoM

31. DaRrEn RoWsEBuSiNeSs2CoMmUnItY.cOm

32. HeIdI CoHeNGiNi DiEtRiCh

33. JoE PuLiZzIJaY BaEr

34. BuSiNeSsGrOw.cOmDuCtApEmArKeTiNg.cOm

35. SoCiAlMeDiAeXaMiNeR.cOmThEsOcIaLmEdIaHaT.cOm

36. CoPyBlOgGeR.CoMMaXiMiZeSoCiAlBuSiNeSs.CoM

37. HuBsPoT.CoMKiSsMeTrIcS.CoM

38. MaCk CoLlIeRJeFf BuLlAs

39. FrEd WiLsOnDeNiSe WaKeMaN

40. LiLaCh BuLlOcKGaRy VaYnErChUk

41. TaLeNtCuLtUrE,cOmMaRtIn ShErViNgToN

42. PaM MoOrENeIl FeRrEe

43. AmY PoRtErFiElDSaRaH ArRoW

44. ChRiS BrOgAnCc ChApMaN

45. MyCmGr.cOmGuY KaWaSaKi

46. MaRi SmItHDaViD MeErMaN ScOtT

47. LeE OdDeNJuRe KlEpIc

48. StAnFoRd SmItHSaM FiOrElLa

49. GeOfF LiViNgStOnDiNo DoGaN

50. MiTcH JoElJaMeS ChArTlAnD

51. RiC DrAgOnIaN ClEaRy

52. FrItHjOf PeTsChElEiTMiChElE SmOrGoN

53. JeNnIfEr OlNeYStEaMfEeD.CoM

54. AnDy CrEsToDiNaTeD RuBiN

55. JoSePh OlEwItZMaLhAr BaRaI

56. JoHn NiEuWeNbUrGAnDrEa - IpNoStUdIo

57. Nick Kellet
nick@list.ly
@nickkellet
Original Posts:
http://blog.list.ly/2013/07/22/what-
can-a-content-audit-of-22-top-blogs-
teach-you/
http://blog.list.ly/2013/07/15/its-
takes-two-to-social-infographic-
video-slides-audio/
http://www.slideshare.net/nickkellet/
top-content-vs-video-audio-vs-slides-
vs-lists-vs-graphics
http://blog.list.ly/2013/07/30/big-
names-top-content-video-audio-
slides-lists-infographics/
ThE
EnD
istly
ThE
EnD