1. A Study of the Potential SUBSCRIBERS perception towards
VODAFONE
PERSONAL INFORMATION
1. Name___________________________________________________
2. Address:________________________________________________
3. Mobile: Yes ( ) No ( )
if yes ,Service Provider Name _______________________________
Mobile no.________________________________________________
( If YES go to Q. No. 4 If NO go to Q. No. 5 )
4. Have you ever changed the mobile service provider Yes ( ) No ( )
If yes then the reason _________________________________________
5. Gender: Male ( ) Female ( )
6. Age Group
a) < 20 years ( ) b) 20-25 years ( ) c) 25-30 years ( )
d) 30-35 years ( ) e) 35+ years ( )
7. Occupation
Student ( ) Salaried ( )
Business ( ) Others ___________________
AWARENESS & USAGE

2. 8. What brand comes to your mind when you hear “Mobile Service” sector
Cellone ( ) vodafone ( ) RIM ( )
Tata Indicom ( ) Airtel ( ) Spice ( )
Any other(s) _________________________________________________
9. Rank the mobile service providers in terms of their overall performance
Cellone ( ) vodafone ( ) RIM ( )
Tata Indicom ( ) Airtel ( ) Spice ( )
( Denote 1 for Highest and 6 for Lowest rank )
10. What type of service do you intend use? Pre-paid ( ) Postpaid ( )
11. Why do you choose vodafone (You can choose more than one.)
Promotion ( ) Special discount ( )
Friend/Family’s influence ( ) Good service quality ( )
Attractive service plan ( ) Locations of services station ( )
Other please specify:__________________________________
12. Would you recommend your vodafone service to a friend? Yes( ) No ( )
If ’NO’ why?___________________________________________________
13. How do you rate vodafone in terms of overall performance?
Excellent ( ) Good ( ) Fair ( ) Poor ( ) Very poor ( )
14. Any further suggestion for improvement to your service provider?
________________________________________________________________
________________________________________________________________
_________________________________________________
Customer Signature