SEO Guide for Blog Posts

this is the unit.com
BLOG POST
SEO -
How to write SEO
Optimised Blogs

So you write a great blog post and
don’t get traffic?
You need to follow these steps

Where to Install Your Blog? (if you haven’t done this already)
blog.yourdomain.com yourdomain.com/blog
X YES

SSL Cert:
Make sure your blog domain is https.
Use “Really Simple SSL” plugin to apply
your SSL cert.
This is a crucial SEO requirement.

Is there an
audience?
Number of
Monthly
Searches vs
How
competitive
the term is

Use Google Ads Keyword
Planner:
Get average monthly search volume and
seasonality trends from Google Ads
Keyword Planner. (Yes I know its not
specifically for SEO but search is search)

Plugins: Install these Plugins
Indexing:
Yoast SEO
WP SEO Structured Data Schema
Site Speed:
Smush
WP Rocket

UX Objectives
Time on site
Bounce Rate
Load times
(Google uses user KPIs to rank
pages)

Title - (h1)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,
quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea .
Subtitle A - (h2)
Subcategory A - (h3)
Subtitle - (h2)
Subtitle A
Subtitle B
Subtitle C
Title
The title will be your h1 tag in
Wordpress
1) Include your Target Search Term
in you title: “SEO for Blogs - Top
10 Tips on Getting Ranked”

Title - (h1)
Subtitle A - (h2)
Subtitle - (h2)
Subtitle A
Subtitle B
Subtitle C
Introduction
Be concise and summarise your blog post
in the first paragraph.
Define your topic and include the term you
ant to rank for in the first paragraph.

Title - (h1)
Subtitle A - (h2)
Subtitle - (h2)
Subtitle A
Subtitle B
Subtitle C
Anchor Links (if the
post is long)
Anchor links to Subtitles within the post
improves usability. These should be used
on “Mega Posts” where excessive scrolling
is required.
Another benefit is that anchor links
sometimes appear as sitelinks in SERPS.

Title - (h1)
Subtitle A - (h2)
Subtitle - (h2)
Subtitle A
Subtitle B
Subtitle C
Subtitles
Structure you content into
subheadings/subtitles and then break these
down even further if required.
Do not have large blocks of text use h3, h4
etc. tags to maintain a hierarchy.

Title - (h1)
Subtitle A - (h2)
Subtitle - (h2)
Subtitle A
Subtitle B
Subtitle C
Subcategory
If required break each h2 subtitle into h3/h4
subcategories.
If you have one or two lines on multiple
points, break these into h3 subheadings
underneath the h2 subtitle.
You should focus on readability while
maintaining a clear hierarchy of
importance.

Title - (h1)
Subtitle A - (h2)
Subtitle - (h2)
Subtitle A
Subtitle B
Subtitle C
Images
Images are important. They help make the
page more appealing to users therefore
helping increase SERPs.
Make sure your post has at least one
image either the featured image (uploaded
on the site bar of wordpress post editor) or
inserted into the body of your blog.
Image

Images:
Use https://unsplash.com/ for royalty free images.
Activate the “Smush” plugin by clicking the Smush
button after upload on the upload media window.
Include relevant alt text when importing into your
post. This is done on the insert media window in
wordpress.

Images -
Smush

Title - (h1)
Subtitle A - (h2)
Subtitle - (h2)
Subtitle A
Subtitle B
Subtitle C
Video
SEO benefits:
Embedded videos increase dwell time
onsite.
They can also be listed in SERPS if
Structured Data for Video is applied to the
page.
Video

Videos:
Embed video in the post and fill out structured data
fields for videos on the WP SEO Structured Data
Schema plugin.

Title - (h1)
Subtitle A - (h2)
Subtitle - (h2)
Subtitle A
Subtitle B
Subtitle C
Internal and External
Links
Link to other parts of your site and also to
external sources.
Example -
wikipedia.com
yoursite.com/product-from-blog
Include “no follow” on external links
<a href="external-link.com"
rel="nofollow">external link</a>
Link url

Title Tags and Meta
Descriptions
Page Title -
60 Characters
Meta Description -
155 Characters
(Apply these using Yoast - at the
bottom of your post editor pages)

Structured Data
Structured Data for:
Articles
News
Reviews etc.
Appears under
Yoast in post edit
page
(Use structured data plugin and fill
out the fields as instructed in the
plugin)

Post slug (url) Url slug -
/your-keyword(Under Title in Wordpress post edit
page)

“This was just a guide to get you started.
There is a lot more you can do to improve
your SEO ranking. Why not have a chat with
us about your SEO objectives. We would be
delighted to discuss how you can generate
more revenue from your SEO and content
marketing activities.” Paddy Casey,
Co-Founder, The Unit.
Drop us a line

SEO Guide for Blog Posts

Recommended

Recommended

More Related Content

Similar to SEO Guide for Blog Posts

Similar to SEO Guide for Blog Posts (20)

More from The Unit

More from The Unit (6)

Recently uploaded

Recently uploaded (20)

SEO Guide for Blog Posts