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SEO Guide for Blog Posts

SEO guide to get you started improving your blog posts from an organic search standpoint.

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SEO Guide for Blog Posts

  1. 1. this is the unit.com BLOG POST SEO - How to write SEO Optimised Blogs
  2. 2. this is the unit.com So you write a great blog post and don’t get traffic? You need to follow these steps
  3. 3. this is the unit.com Where to Install Your Blog? (if you haven’t done this already) blog.yourdomain.com yourdomain.com/blog X YES
  4. 4. this is the unit.com SSL Cert: Make sure your blog domain is https. Use “Really Simple SSL” plugin to apply your SSL cert. This is a crucial SEO requirement.
  5. 5. this is the unit.com Is there an audience? Number of Monthly Searches vs How competitive the term is
  6. 6. this is the unit.com Use Google Ads Keyword Planner: Get average monthly search volume and seasonality trends from Google Ads Keyword Planner. (Yes I know its not specifically for SEO but search is search)
  7. 7. this is the unit.com Plugins: Install these Plugins Indexing: Yoast SEO WP SEO Structured Data Schema Site Speed: Smush WP Rocket
  8. 8. this is the unit.com UX Objectives Time on site Bounce Rate Load times (Google uses user KPIs to rank pages)
  9. 9. this is the unit.com Title - (h1) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subcategory A - (h3) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A Subtitle B Subtitle C Title The title will be your h1 tag in Wordpress 1) Include your Target Search Term in you title: “SEO for Blogs - Top 10 Tips on Getting Ranked”
  10. 10. this is the unit.com Title - (h1) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subcategory A - (h3) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A Subtitle B Subtitle C Introduction Be concise and summarise your blog post in the first paragraph. Define your topic and include the term you ant to rank for in the first paragraph.
  11. 11. this is the unit.com Title - (h1) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subcategory A - (h3) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A Subtitle B Subtitle C Anchor Links (if the post is long) Anchor links to Subtitles within the post improves usability. These should be used on “Mega Posts” where excessive scrolling is required. Another benefit is that anchor links sometimes appear as sitelinks in SERPS.
  12. 12. this is the unit.com Title - (h1) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subcategory A - (h3) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A Subtitle B Subtitle C Subtitles Structure you content into subheadings/subtitles and then break these down even further if required. Do not have large blocks of text use h3, h4 etc. tags to maintain a hierarchy.
  13. 13. this is the unit.com Title - (h1) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subcategory A - (h3) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A Subtitle B Subtitle C Subcategory If required break each h2 subtitle into h3/h4 subcategories. If you have one or two lines on multiple points, break these into h3 subheadings underneath the h2 subtitle. You should focus on readability while maintaining a clear hierarchy of importance.
  14. 14. this is the unit.com Title - (h1) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A Subtitle B Subtitle C Images Images are important. They help make the page more appealing to users therefore helping increase SERPs. Make sure your post has at least one image either the featured image (uploaded on the site bar of wordpress post editor) or inserted into the body of your blog. Image
  15. 15. this is the unit.com Images: Use https://unsplash.com/ for royalty free images. Activate the “Smush” plugin by clicking the Smush button after upload on the upload media window. Include relevant alt text when importing into your post. This is done on the insert media window in wordpress.
  16. 16. this is the unit.com Images - Smush
  17. 17. this is the unit.com Title - (h1) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A Subtitle B Subtitle C Video SEO benefits: Embedded videos increase dwell time onsite. They can also be listed in SERPS if Structured Data for Video is applied to the page. Video
  18. 18. this is the unit.com Videos: Embed video in the post and fill out structured data fields for videos on the WP SEO Structured Data Schema plugin.
  19. 19. this is the unit.com Title - (h1) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle - (h2) Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea . Subtitle A Subtitle B Subtitle C Internal and External Links Link to other parts of your site and also to external sources. Example - wikipedia.com yoursite.com/product-from-blog Include “no follow” on external links <a href="external-link.com" rel="nofollow">external link</a> Link url
  20. 20. this is the unit.com Title Tags and Meta Descriptions Page Title - 60 Characters Meta Description - 155 Characters (Apply these using Yoast - at the bottom of your post editor pages)
  21. 21. this is the unit.com Structured Data Structured Data for: Articles News Reviews etc. Appears under Yoast in post edit page (Use structured data plugin and fill out the fields as instructed in the plugin)
  22. 22. this is the unit.com Post slug (url) Url slug - /your-keyword(Under Title in Wordpress post edit page)
  23. 23. this is the unit.com “This was just a guide to get you started. There is a lot more you can do to improve your SEO ranking. Why not have a chat with us about your SEO objectives. We would be delighted to discuss how you can generate more revenue from your SEO and content marketing activities.” Paddy Casey, Co-Founder, The Unit. Drop us a line

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