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PPC Magic:
Just One Ad
Group for
Your Entire
Account

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Imagine using
just one Ad
Group in One
Campaign for
your entire PPC
account?

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Less time
grinding and
more time on
strategy

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Oh, and it’s also
a short-cut to
great quality
scores

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So, here is how
you can create
PPC magic...

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Step 1:
Use Ad
Customizers

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Step 2:
Set URLs at the
keyword level

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Or...

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Step 2a:
If you are really
brave dynamically
insert the keyword
into your site search
to create the URL

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Here is an
example of an
Ad Customizer
sheet

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Title1 Title2 Title3 Des4 Des5
Target
campaign
Target ad
group
Target
Location
Target
keyword
Example Title 1 Example Title 2 Example Title 3 Description 1 Description 2 Global_Campaign Global_Ad_Group Your Location,State,Country [your keyword]

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You manage all
ad copy from
this sheet and
not the UI.

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You can have
specific copy for
each keyword
and location

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CTR
Conversion
Quality Score
All will soar

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Your Ads will
look like this on
the UI.

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{KeyWord:Default}
{=example.Title1:Default}
{=example.Title2:Default}
{=example.Des4:Default}
{=example.Des5:Default}
*Make sure you have default text in at least one ads in
the ad group.

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You will save
thousands of
hours
eliminating
mundane tasks

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You will deliver
the most
relevant ad copy
to your
customers

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Hey, ramp up
your PPC - chat
to us about
implementing
the single ad
group approach

20.
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“Drop me an email
info@thisistheunit.com
to have a chat about advanced
PPC processes that will improve
your performance”
Paddy Casey, Co-Founder, The
Unit.

21.
About The Unit
The Unit is an advertising agency with
a “client-side” mindset.
We focus on online gambling and all
our staff has worked in the sector.
We get where you are coming from
because we have all been there.
Have a conversation with us about
your plans and objectives. Drop us an
email.
info@thisistheunit.com