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Take the “Work” Out of
Networking
Does networking make you feel like
this?
What’s in it for You!
 Re-framing Networking
 How to work the room
 How to create an Intro-mercial
 Networking practice
 Speed Networking
What bothers you about
networking?
 It feels too fake and
unnatural
 I hate talking about myself
 I don’t like my pitch
 I don’t know how to engage
Networking Mistakes Most
People Make…
 Making it about closing…
 Think it’s about Bragging…
Photo by thebarrowboy - Creative Commons Attribution License https://www.flickr.com/photos/48778414@N04 Created with Haiku Deck
Robyn Hatcher SPEAKETC.com Robyn@SpeakEtc.com
Forget Net“Working” start…
Net “Exploring”
Explore and Discover…
 How you can help someone
 A new business, product or service
 Fashion trends
 A funny or interesting story
 Mutual connections/experiences
In other words…
Make it about them & not
you!
Networking Prep
 Visualize the outcome you’d like to have
 Read or repeat positive affirmations
 Develop an “alter ego”
 Dress to Express
 Decide on an objective/goal
Make it a game…
 Chat with X amount of people/type of person
 Compliment X amount of people
 Ask X amount of people what they need
 NOT give or get X amount of business cards!
 NOT give X amount of elevator pitches
Working the Room
 Look for and maintain
open body positions
 Eyebrow flash!
 Subtly mirror people you
want to meet
 Watch people’s feet!
 Start with POSITIVE small
talk
Which people would you
approach?
Dis-Engaging
 Physically break rapport
SAY:
 “I’m going to refresh my drink”
 “It’s been great chatting with you…”
 … I’m going to go mingle some more
 … let’s stay in touch
 … there’s someone I have to go say hi
to
“… And what do
YOU do?”
But how do I answer…
Ditch the Pitch
Elevator Pitch
A short, concise boring description of
yourself, your business, your product or
your service full of jargon and empty
language which will bore a listener and
cause them to glaze over.
@SpeakETC
Intro - mercial
A short, concise description of yourself,
your business, your product or your service
which will engage a listener and encourage
them to take some further action.
Start with WHY?
WHAT you do is less
important…
Then WHY you do it!
WIIFT (What’s In It For Them?)
People engage and take action for
emotional and logical reasons.
Emotional reasons have more impact!
Discover what your
listener needs, wants &
values
Engage Left AND Right Brain
 LEFT BRAIN
 Language
 Logic
 Categories
 Linear thinking
 Numbers
 Details
 Analysis
 RIGHT BRAIN
 Emotion
 Images
 Patterns
 Creative thinking
 Music
 Rhythm
 Synthesis
Your Intro-mercial
1. Engage Them
2. Inform Them
3. Assure Them
4. Seduce Them
5. Invite Them
@SpeakETC
Engaging Them
Make sure you have their
attention and interest.
 Questions
 Startling fact, statement,
statistic
 An anecdote/story
 Quotation
Informing / Assuring Them
 Tell them what problem you
solve; what need you fill
 AND/OR What your mission,
goal or objective is
 NOT YOUR JOB TITLE
 Tell them your experience/some
results you have produced
Use Metaphors & Analogies
“If I can’t see it, I don’t understand it.” - Einstein
My company/job/position is like_____________
THINK ABOUT:
Colors
animals
sports
cooking
cars
trains
food
family
tools
books
movies
professions
your favorite
activity
TV
Shopping
politics
processes
Seducing & Inviting Them
 Tell them What’s in it for
Them
 AND/ OR How can you
make their lives better
 Tell them what you’re
looking for and/or how to
follow up. (optional)
Photo by Luke,Ma - Creative Commons Attribution License https://www.flickr.com/photos/23249662@N03 Created with Haiku Deck
Robyn Hatcher SPEAKETC.com Robyn@SpeakEtc.com
“They may forget
what you said, but
they will never forget
how you made them
feel.”
-- Carl W. Buechner
Intromercial VIP Day!
Full-day (4-hours + 1)
 Discover your WHY & your unique story
 Work on body language & vocal tone
 Practice & video your delivery
 1-hour in-person Follow-up Session
 30 – minute virtual Follow-up session
 Copy of my book Standing Ovation
Presentations
 Lunch included
Half – day (2-hours +)
 Discover your WHY & your
unique story
 Work on body language & vocal
tone
 Practice & video your delivery
 1-hour in-person Follow-up
Session
Sign Up for Complimentary 20 minute virtual
consultation to find out more!!
Thank You!
For One-one-One Coaching, training
workshops or Presentations
Robyn Hatcher
www.SpeakEtc.com
Robyn@SpeakEtc.com
Phone: 646.470.2360
Twitter: @SpeakETC.
facebook.com/SpeakEtc.

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Take the WORK Out of Networking!

  • 1. Take the “Work” Out of Networking
  • 2. Does networking make you feel like this?
  • 3. What’s in it for You!  Re-framing Networking  How to work the room  How to create an Intro-mercial  Networking practice  Speed Networking
  • 4. What bothers you about networking?  It feels too fake and unnatural  I hate talking about myself  I don’t like my pitch  I don’t know how to engage
  • 5. Networking Mistakes Most People Make…  Making it about closing…  Think it’s about Bragging…
  • 6. Photo by thebarrowboy - Creative Commons Attribution License https://www.flickr.com/photos/48778414@N04 Created with Haiku Deck Robyn Hatcher SPEAKETC.com Robyn@SpeakEtc.com
  • 8. Explore and Discover…  How you can help someone  A new business, product or service  Fashion trends  A funny or interesting story  Mutual connections/experiences In other words…
  • 9. Make it about them & not you!
  • 10. Networking Prep  Visualize the outcome you’d like to have  Read or repeat positive affirmations  Develop an “alter ego”  Dress to Express  Decide on an objective/goal
  • 11. Make it a game…  Chat with X amount of people/type of person  Compliment X amount of people  Ask X amount of people what they need  NOT give or get X amount of business cards!  NOT give X amount of elevator pitches
  • 12. Working the Room  Look for and maintain open body positions  Eyebrow flash!  Subtly mirror people you want to meet  Watch people’s feet!  Start with POSITIVE small talk
  • 13. Which people would you approach?
  • 14. Dis-Engaging  Physically break rapport SAY:  “I’m going to refresh my drink”  “It’s been great chatting with you…”  … I’m going to go mingle some more  … let’s stay in touch  … there’s someone I have to go say hi to
  • 15. “… And what do YOU do?” But how do I answer…
  • 16.
  • 17. Ditch the Pitch Elevator Pitch A short, concise boring description of yourself, your business, your product or your service full of jargon and empty language which will bore a listener and cause them to glaze over. @SpeakETC Intro - mercial A short, concise description of yourself, your business, your product or your service which will engage a listener and encourage them to take some further action.
  • 18. Start with WHY? WHAT you do is less important… Then WHY you do it!
  • 19. WIIFT (What’s In It For Them?) People engage and take action for emotional and logical reasons. Emotional reasons have more impact! Discover what your listener needs, wants & values
  • 20. Engage Left AND Right Brain  LEFT BRAIN  Language  Logic  Categories  Linear thinking  Numbers  Details  Analysis  RIGHT BRAIN  Emotion  Images  Patterns  Creative thinking  Music  Rhythm  Synthesis
  • 21. Your Intro-mercial 1. Engage Them 2. Inform Them 3. Assure Them 4. Seduce Them 5. Invite Them @SpeakETC
  • 22. Engaging Them Make sure you have their attention and interest.  Questions  Startling fact, statement, statistic  An anecdote/story  Quotation
  • 23. Informing / Assuring Them  Tell them what problem you solve; what need you fill  AND/OR What your mission, goal or objective is  NOT YOUR JOB TITLE  Tell them your experience/some results you have produced
  • 24. Use Metaphors & Analogies “If I can’t see it, I don’t understand it.” - Einstein My company/job/position is like_____________ THINK ABOUT: Colors animals sports cooking cars trains food family tools books movies professions your favorite activity TV Shopping politics processes
  • 25. Seducing & Inviting Them  Tell them What’s in it for Them  AND/ OR How can you make their lives better  Tell them what you’re looking for and/or how to follow up. (optional)
  • 26. Photo by Luke,Ma - Creative Commons Attribution License https://www.flickr.com/photos/23249662@N03 Created with Haiku Deck Robyn Hatcher SPEAKETC.com Robyn@SpeakEtc.com
  • 27. “They may forget what you said, but they will never forget how you made them feel.” -- Carl W. Buechner
  • 28. Intromercial VIP Day! Full-day (4-hours + 1)  Discover your WHY & your unique story  Work on body language & vocal tone  Practice & video your delivery  1-hour in-person Follow-up Session  30 – minute virtual Follow-up session  Copy of my book Standing Ovation Presentations  Lunch included Half – day (2-hours +)  Discover your WHY & your unique story  Work on body language & vocal tone  Practice & video your delivery  1-hour in-person Follow-up Session Sign Up for Complimentary 20 minute virtual consultation to find out more!!
  • 29. Thank You! For One-one-One Coaching, training workshops or Presentations Robyn Hatcher www.SpeakEtc.com Robyn@SpeakEtc.com Phone: 646.470.2360 Twitter: @SpeakETC. facebook.com/SpeakEtc.

Editor's Notes

  1. You walk into a room of mostly strangers and you’re expected to mingle and get to know as many people as possible in the hopes of creating a relationship that will lead to work! That’s not natural.
  2. Make it a game… blonde’s, brunette’s people in suits, people in a certain color
  3. You walk into a room of mostly strangers and you’re expected to mingle and get to know as many people as possible in the hopes of creating a relationship that will lead to work! That’s not natural.