Outdoor enthusiasts currently use several apps, websites, social media channels and messaging systems to find & share useful information for outdoor activities. Outdover solves this problem and makes it easy to enjoy the best outdoor destinations and events in your area. We are launching our platform in the San Francisco Bay Area but are planning to expand quickly to other cities in the United States and the world. Outdover has all the necessary ingredients to help people actively participate in outdoor activities and benefit from nature. Features: 1. Find trending outdoor destinations, activities and events nearby. 2. Share your preferred destinations and events. 3. Publish your own outdoor destinations and events. 4. Add your own pictures to existing destinations. 5. Participate in outdoor activities in your area. 6. Learn about outdoor destinations rankings, reviews and comments. 7. Check the current weather forecasts 8. Find local business for your next adventure. 9. Invite your friends to participate with you. 10. Connect with like-minded people and keep in touch with the in-app group chat.

1. Making Outdoor Activities Easier

2. • 150M Americans participate every year in outdoor
recreational activities such as: hiking, fishing,
camping, etc., spending more than $650B.
• Outdoor activities have physical, social, emotional
and intellectual benefits.
• Yet, we don’t participate as often as we would like to.
Average is less than once per week.
Opportunity

3. • Finding and sharing outdoor activities is time
consuming.
• It’s hard to find friends or partners to go with.
• Lack of an outdoor community for support and
motivation.
Problem

4. • Our passion for technology and the outdoors inspired us
to create Outdover, a mobile App that helps Outdoor
Enthusiasts to quickly find and share the best outdoor
destinations, activities and events in their area,
connecting with like-minded people.
• Our ultimate goal is to motivate people to actively
participate in outdoor activities and benefit from nature.
Our Solution

5. Product
1.Select destination Or activity 2.Check info 3.Invite friends

6. Team
Fredy Asencios, CTO,
SW Developer,
15 years work
experience, biker,
surfer and runner
Matt Baumel, MBA,
Marketing Advisor,
15 years work
experience, runner
and hiker
Roberto Bustillos, CEO,
MBA, 15 years work
experience, hiker,
mountain biker and
kayaker

7. Market (US)
• Source: Outdoor Recreation Economy Report .
• Outdoor recreation is a significant economic driver in the US with
$650B spent every year. $85B in California Alone.
• 5 % industry growth every year.
125.0&
130.0&
135.0&
140.0&
145.0&
150.0&
155.0&
2006& 2007& 2008& 2009& 2010& 2011& 2012& 2013& 2014&
Millions'
Outdoor'Par/ cipants'in'the'US'
Par/ cipants'

8. Go to Market Strategy (Year 1)
Goal:
• 100K users for the first year. 20 % retention rate.
How:

9. Revenue Model
1.Local
Business Ads
2.Retail Sales 3.Brand Sponsors 4. Paid
subscription

10. Customer Acquisition Cost
(CAC)
• Our goal for CAC per active user/year is $2.5 US Dollars.
Customer Life Time Value (LTV)
• Estimated Customer LTV: $55 US Dollars.

11. Estimated Users in US:
Goal: at least 0.1 % of the 150M Outdoor Participants.

12. Estimated Clients in US:
0"
100"
200"
300"
400"
500"
Year"1" Year"2" Year"3"
Local"Business" Retails" Sponsors"

13. Estimated Revenue in US:
$0#
$2,000,000#
$4,000,000#
$6,000,000#
$8,000,000#
$10,000,000#
Year#1# Year#2# Year#3#
Paid#users# Retails# Local#Business# Sponsors# TOTAL#
 Exit Strategy: Sell the company by end of Year 3.

14. Possible Competitors
• Yonder: like Instagram for outdoor activities.
Raised $2.5 Million Seed Capital last June
• Google, Yelp: used to find outdoor destinations.
• Facebook, Meetup: used to find outdoor events.

15. Value Proposition
• We have combined the best features of our possible
competitors into one single APP.
• Our team has built more than 80 Apps, and can quickly
adapt to customer needs and market trends.
• We are saving 2/3 of developing cost by outsourcing to
our partner company in Lima-Peru.

16. Investment
• Raising $500K seed capital for our first year runway.
• Intellectual Property belongs to Outdover, Inc. a
Delaware C Corporation.
• Investment will be used for:
-Product & Service Development: 25%
-Capital Expenses & Equipment: 10%
-Sales & Marketing: 65%