3. 2nd Chance Refi Data
Credit Score of 550 or better (you set score)
18 payments made or more
Current Vehicle Payment and Rate Information
Possible Savings Amount for New Car
New Rate Information
Estimated New Car Payment
List NADA or KBB Value for Current Vehicle
www.4vipking.com
4. Refi Mailer Campaign Provides
Exclusive to ONLY 1 Dealership in a 25 mail radius
45 Day BDC for Setting Your Appointments
Soft Credit Pulls for All Appointments
Dealer Portal with Real Time Customer Updates
Your BDC Calls on Pending Appts
100% New Conquest Customers
www.4vipking.com
8. Refi Mailer Best Practices
Best Practices for Refi Mail Campaign.
1) Make sure your BDC or salesperson that are handling the appointment understand how to use the
Admin Portal. If you have any questions at all be sure to reach out to your account rep.
2) Make sure your staff who is receiving the appts is also calling on Pending appts within the system
every day, and updating the status to reflect “Showed”, “Did Not Show”, or “Sold”. This will help
Mailman’s BDC to do a more efficient job for the dealership.
3) Call all leads and reconfirm appts time, give directions and get specifics on the client's vehicle if
you don't already have it such as Year, Make, Model, Miles. Also verify email address as well.
4) Send an appointment reminder by email and text the morning of or the night before depending on
the time of the appt.
How to handle Client when they arrive at the dealership?
1) When greeting the client use the following word track:
Hi (Client Name), welcome to (Dealership name). I see that you received the letter we sent you
about saving you money and lowering your interest rate. Congratulations! Great news for you is that
since you have been making your car payment on time as of late you have established good car credit.
You no longer have to pay the high interest rate.
Please take a seat and let me get the process started for you so we can get you on the road to saving
money. First thing we will need to do is to take a peek at your credit and do a quick appraisal of your
vehicle.
(Salesmen fill out credit application and start the appraisal process. DO NOT ask too many
questions at this point. Let them tell you they want a car or that they want to only refi. Your
main goal is to save them money which you have already mentioned so don't commit to their
wants unless they mention right away they are interested in getting a new car)
9. Refi Mailer Best Practices
(Client Name), after my finance director takes a closer look at your credit we will be able to determine
how much we can save you today. Let me get to work I will be right back hopefully with great news for
you!
(Salesmen at this time goes to the desk manager and tries to put a NEW Car deal together for
a comparable model to the one they are driving based on their credit. If the client can get
approved based on their credit and are ONLY interested in a refi on their current vehicle and
NOT in a NEW car handle client as follows)
(Client Name), I have some good and not so good news for you. First, let me tell you based on your
(miles on car or credit) the banks do not want to refinance your car. But the GOOD news is that we
have been able to approve you for a new car with a (lower or similar) payment with a brand new
warranty. Congratulations! Let’s go find a car for you, follow me.
(At this time if your salesmen gets any push back immediately get your closer involved. The
closer comes over to the table and says the following:)
Hi (Client Name), my name is (Closer's Name). 1st let me tell you that I understand you want to
keep your car. But due to circumstances out of my control we simply cannot refi your car. I thought
there was a chance we might be able to get you approved for a new car and was excited to see a pre
approval on my screen based on your credit. I would suggest that since you are already here today to
take 15 minutes and go find a car similar to the one you have now in size and let's see exactly where you
stand on payment. You will at the very least know today what kind of car you can purchase and what
your payment would be. Go ahead and find yourself a new car, you deserve it!
(If for whatever reason you still cannot get them into a new car you can revisit the refi if your
dealership has a program to facilitate one or refer them back to us and we can help with refi if
your store cant help)
(** Also be sure to have salesmen or closer use the NEW vs Used car payment comparison
worksheet.)
10. What to Expect?
Average Dealership sells 20-25 cars on 10,000 pieces of
mail
This Mail campaign has a 85% Re-Order Rate with
Dealers. Some have been doing this campaign every
month for over 2 years!
Very Few Customers will want to Refi which means
you sell more new cars!
We have company that will handle and Refi for you if
you can not sell the customer a car
www.4vipking.com
11. Estimated ROI
Normal Cost is $1.49 per mailer due to the
complexity of the data and the BDC that is
included.
10,000 mail pieces cost = $14,900
25 Cars Sold x $3000 a Copy = $75,000
ROI on 25 Cars Sold: $60,100
www.4vipking.com
12. Next Steps?
Just Need Verbal Commitment
We Pull # of Available Customers in Your
Area
We Send Art Work for Approval
We Give Your Staff DEMO for Dealer Portal
You Sell Cars and Enjoy The Absolute Best
Conquest Mailer in The Auto Industry
www.4vipking.com
