The document summarizes the transformation of a brand from 2011 to 2015. In 2011, the brand had low sales and distribution, a poor reputation for quality and delivery, and declining brand awareness among older customers. By 2015, through strategic initiatives, the brand improved its message and values, expanded its product line and channels, and built a reputation for quality, on-time delivery, and premium distribution, increasing brand awareness among younger customers. Key achievements included developing an online presence, opening flagship stores, expanding distribution networks, and building a formal, coordinated product collection. The transformation positioned the brand for continued growth.

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2. Re-energizing and transforming ….
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3. A great Brand History …
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4. A beautifull Time line
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5. Perspective & Promise
Status 2011
Sales & Opportunity driven
No Brand message
Suits
Wholesale
Bad reputation
• Bad delivery's
• Quality issues
Low distribution
• Fragmented & small
• Setpoint (25%)
Declining Brand awareness (55+)
Promise >2015
Brand & Strategy driven
Clear Brand message & values
Total Formal collection
Omni channel
Best in class reputation
• Delivery & always in time
• Quality better than expected
Premium & Mid distribution
• High minimum & large Controlled
Growing Brand awareness (35)
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6. Achievements last five years
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7. Achievements last five years - Brand
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Build a new brand strategy
Re-vitalized the Brand / restored the reputation
Developed a retail -marketing concept for WS clients
Started Branded web-site
Started local sponsorships
Opened Brandstores
Rotterdam, Amstelveen, Antwerp
Marketing push in 2014
Collaboration with KNVB
Launched premium Humberto tailored by Van Gils collection
Opened flagshipstore in Amsterdam
2011
2012
2013
2013
2014
Globally Over 20
million vieuws!
2015

8. Achievements last five years – Distribution
From purely wholesale to multi channel
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Re-organized distribution network
Opened first SIS at Inno (Be)
Entered CanadaStarted Controlled distribution – key acc
Opened Brandstores Rotterdam, Amstelveen, Antwerp
Back in Bijenkorf, opened Outlet Rosada
Started Online shop
Started WE tailored by Van Gils
Focus on Benelux, Nordics and Canada
Opened Flagshipstore Van Baerle Amsterdam
Launched Online shirt configurator
2011
2012
2013
2014
2014
2015

9. Achievements last five years – Product
from suits to a formal coordinated collection
Builded a formal coordinated
collection
Started with shirts from zero to
80.000 shirts in 2014
Started a Van Gils MTM collection
Introduced a strong NOOS collection
in Suits and Shirts
Consistent in Style and Signature
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10. Achievements last five years - Other
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Adjust HQ FTE’s after
closing of SETPOINT stores
Consistent deliveries
(always in time)
Stock management via
own outlets and
Warehouse sale

11. Be sure, the story continues ….
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