2. ROBERT A. BIANCHI, CPA, CFO
Fairleigh Dickenson University, Civil Engineering
University of Miami, Construction Project Mgmt
University of New Mexico, Civil Engineering
Pierce College, Horticulture
CSU, Northridge, Accounting
CSU, Dominguez Hills, Accounting
University of Southern California, MS Taxation
Golden Gate University, MS Taxation
Certified Public Accountant
Member AICPA
Member PCAOB
ChirpVision
360 Vantage
Splash News & Pictures
Segue FKA Mexico Express
R.A. Bianchi & Associates
3. WHY IS FINANCIAL REPORTING IMPORTANT?
• Business Management
• Credit Facilities
• Business Valuation
• Investment Capital
• Tax Reporting
• Performance Bonuses / Commissions
• Public Reporting
• Asset Protection
9. FINANCIAL ANALYSIS
Financial Ratios
• Current Ratio -> Current Assets / Current Liabilities
• Quick Ratio -> (CA–Inventory) / Current Liabilities
• Debt to Equity -> (Total Liabilities / Equity)
• Return on Equity -> Net Income / Equity
• Net Profit Margin -> Net Income / Sales
• Gross Profit Margin -> Gross Profit / Sales
14. Segregation of Duties
• Record Keeping
• Custody
• Authorization
• Reconciliation
FINANCIAL STATEMENT CREDIBILITY
Internal Controls Sarbanes Oxley
Improves integrity of Financial Reports
15. • AngelList.com
• EquityNet.com
• Gust.com
• Invstor.com
• Fundable.com
• Crowd Funding
(Reg A)
BUSINESS PLAN RESOURCES
Business Plan Sites and Forums
• Start-Up Grind
• Funding Post
• Lava.org
• socalTECH.com
• USC Silicon Beach
• StartUpCalifornia.org
KNOW YOUR ELEVATOR PITCH !!
16. BUSINESS PLANS
Business Plan Outline
(i) Executive Overview
(I) The Organizational Plan
(II) The Marketing Plan
(III) Financial Documents
(IV) Supporting Documents
17. BUSINESS PLANS
Business Plan Outline
Executive Overview - Summary
• Your Company (introductory overview - who, what, where it is and why it is unique)
• Market Opportunity (opportunities your company is positioned to take advantage of)
• Capital Requirements, Breakdown of Uses of Funds, Repayment of Loan or Benefits to Investor.
• Mission Statement
• Management (who they are and strengths each one brings to the company)
• Competitors (direct and indirect); list their strengths and weaknesses.
• Your Company's Competitive Advantages
• Financial Projections (summary of Income Statement Projections for next 3 years)
Note: Write the executive summary after you have completed your business plan. It is a summary.
18. BUSINESS PLANS
Business Plan Outline
The Organizational Plan
• Summary Description of the Business
• Mission
• Business Model
• Strategy
• Strategic Relationships
• SWOT
• Products or Services
• Administrative Plan
19. BUSINESS PLANS
Business Plan Outline
The Organizational Plan
• Summary Description of the Business
• Products or Services
• If you are the manufacturer and/or wholesale distributor of a product: Describe your products. Tell
briefly about your manufacturing process. Include information on suppliers and availability of
materials.
• If you are a retailer and/or an e-tailer: Describe the products you sell. Include information about
your sources and handling of inventory and fulfillment.
• If you provide a service: Describe your services List future products or services you plan to
provide.
• Administrative Plan
20. BUSINESS PLANS
Business Plan Outline
The Organizational Plan
• Summary Description of the Business
• Products or Services
• Administrative Plan
• Intellectual Property – Patents, Copyrights, Trademarks, Logos
• Location – Advantages, Costs, Provision for Growth
• Legal Structure – Corp, S-Corp, LLC
• Management – Bios, Salaries, Responsibilities
• Personnel – Qty, qualifications, compensation
• Accounting: Software, CPA Firm appointment, Personnel
• Legal: Attorney appointment
• Insurance
• Security
21. BUSINESS PLANS
Business Plan Outline
The Marketing Plan
• Market Analysis - Target Mkt, Competition, Trends, Research
• Marketing Strategy - Advertising, PR, Pricing, Branding, Pkg,
Sales Method, Sales Incentives, Networking
• Customer Service – Type and Level
• Implementation – In-House and Outsourced
22. BUSINESS PLANS
Business Plan Outline
The Marketing Plan
• Market Analysis
• Target Mkt – Gender, Age, Income, Geography, Other
• Competition – Major Competitors Strength / Weakness
• Trends – Industry and Consumer Trends
• Research – Method, Analysis, Summary
23. BUSINESS PLANS
Business Plan Outline
The Marketing Plan
• Market Analysis
• Research – Method, Analysis, Summary
• Adware - SpyFu
• Google Trends and Reverse Ad Keyword Search
• Google Alerts
• Alexa – Compete - Keyword Spy
• Hoovers – ReferenceUSA – Gartner Magic Quadrant
• Facebook, Twitter, LinkedIn, Blogs
• Yelp, Manta, Citysearch
• Customer Surveys
• Trade Shows
• Suppliers
• Current and Former Employees
Great Link !!
http://www.inc.com/guides/2
01105/10-tips-on-how-to-
research-your-
competition.html
24. BUSINESS PLANS
Business Plan Outline
Financial Documents
• Summarize Financial Needs – Amount and Use of Funds
• Proforma Cash Flow Statement
• 3 Year Income Statement Projection
• Projected Balance Sheet
• Breakeven Analysis
• Assumptions !!
