2. Directions: Read the words inside the box. Choose words that you think describe
VERBAL communication and NON-VERBAL communication. List these
words in your Journalism (English) 10 notebook.
conscious multiple channels distinct
continuous unconscious single channel
c
Verbal
1.
2.
3.
Non-Verbal
1.
2.
3.
7. Verbal and Non-Verbal Communication for TV Broadcast
TV Broadcasting is basically communicating
ideas to a wide audience. Communication has two
categories: verbal and non-verbal communication. TV
anchors and presenters need to consider these two and
to use these for effective broadcast delivery.
8. Verbal Communication
Verbal communication is the use of words to
convey a message. It covers both our words
and verbal fillers. The common verbal element
in television broadcasting performance is the
voice which covers pitch, tone and speed of
speaking. Consider the following in reporting.
9. 1. Put stress and emphasis on words to give
them meaning
A reporter’s voice affects the meaning of a
report. How a reporter says something creates
a certain tone and clearly points out key facts.
Lowering your voice, or downward inflection -
conveys certainty and a more serious tone
10. Raising your voice, or using an upward
inflection - conveys doubt, uncertainty or
excitement
Speaking in a monotone voice – conveys
that the reporter as uninterested in the
story
11.
2. Use a conversational, but authoritative voice
Broadcasters should speak like they are talking to
a good friend. This conversational tone creates a
better relationship with the audience because the
reporter sounds like he or she is engaging in a
personal conversation with the viewer.
12.
3. Vary speaking pace and always
articulate
Talking quickly portrays an excited
tone. Talking slowly portrays a more
serious tone. A reporter’s pace
reflect the mood of a story.
13.
3. Vary speaking pace and always
articulate
Talking quickly portrays an excited
tone. Talking slowly portrays a more
serious tone. A reporter’s pace
reflect the mood of a story.
15. Although naturally, non-verbal communication
is unconsciously communicated, it can be
consciously used to reinforce a verbal message.
It also appeals to 65 percent of the population
who are visual learners and results to better
understanding of the message delivered by
reporters.
16. The following are the non-verbal
elements in television broadcasting
which are used with words to reinforce a
message.
