Robb Auber finds that more than 60% of marketers’ lists are not reactive. And it is actually a challenging job for them to win them back.

1. Win Your Inactive Customers Using Operative Win-Back
Campaigns
In today’s competitive market, to retain customers is a challenging job for a marketer.
Many of your customers turn inactive after creating an account on your website, and it
is no longer good for the business. In such cases, marketers conduct win-back campaigns
to call the inactive users back. Robb Auber, one f the expert call center professionals in
the US, thinks that inactive customers can easily be called back, if it is administered
properly.
Robb Auber finds that more than 60% of marketers’ lists are not reactive. And it is
actually a challenging job for them to win them back. According to Mr. Robb Auber,
such inactive customers can be categorized in the following groups: responsive
 Unimportant Email Accounts,
 Inactive Personal Email Accounts,
 Non-responsive Secondary Email Accounts and
 Idle email accounts.
There is a set of practical procedures that is ascertained to encourage the inactive users
and to bring them back. They are:
Persuasive email: - It has been found in a study that merely 2% of inactive users have
responded to the win-back emails. In such cases, expert marketers like Robb Auber send
persuasive emails, having an emotional subject line. The marketers use different kinds
of subject line in order to push positive and encouraging emails.
Attractive offers: - Offering attractive offers to the inactive users is key to conducting a
successful win-back campaign. Marketers offer several types of discounts and benefits
over the products or services.
Takeaways: - Robb Auber believes that the offers promising to extend dollar-off rebates
on products or services are comparatively more effective, when it comes to persuading
inactive users.
To conclude ….
The win - back campaign is certainly an ongoing process that can be effective in getting
inactive subscribers back, if it is implemented properly. To conclude the write-up with
some important tips, suggested by expert professional Robb Auber:
 You should always focus on spreading clear communication to make the
campaign effective.
 You should use updated and factual information while communicating with
inactive subscribers.
 You should personalize your email with effective and emotional subject line,
asking some engaging questions.
 Before starting your win-back campaign, you should first understand your
inactive subscribers.

2. Robb Auber, successful CEO at teleiman.com, has been offering effective solutions to
small businesses for the last 15 years. His substantial marketing acumen has earned him
tons of popularities among businesses in the US.