The First Chrome Notification Case in Brazil. By Superare, customers can personalize the interactions with customers. Superare is the pioneer of multichannel notification in Latin America.
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Superare Chrome Notification Case
1.
2. Chrome Cases - Natura Cosmetics
Landing Page to no,fy users about discounts on products,
segmen,ng by categories.
3. User goes to Naturaās home page and clicks on the advertising banner:
4. User is taken to the landing page to choose categories and clicks on the blue
button below:
5. The app shows a pop up window that prompts the standard Chrome lightbox
to request the user to allow notiļ¬cations:
We can also prompt the
Chrome lightbox without
an enclosing pop up. That
way, no extra windows
would be shown and the
lightbox would appear on
the upper left corner of the
browser.
7. How it works - Technical Specs
User establishes a
relationship with the brand
(social login, hashtag, opt-in)
User deļ¬nes his/her
preferences and demands to
be notiļ¬ed (through an app,
website or landing page)
Argos4.me stores
usersā preferences
User is notiļ¬ed in the chosen
platform and is directed to the
appropriate action
Platform begins
searching for relevant
content in CRM
database or manual
scheduling
8. Clusters
Segmentation and database integration
User requests notiļ¬cation via
an app, hashtag (Twitter),
social login or selection of
categories on a landing
page.
Cluster A
Cluster B
Cluster C
The platform analyzes the
request and integrates with
the most commonly used
CRMs.
Users are clustered
according to each request.
9. Intelligence in sending notiļ¬cations
Cluster A Cluster B Cluster C
The platform handles the
triggering of the data in
various formatsā¦
... and sends it to users,
according to their respective
clusters.