TAM has personalized the interaction with its customers by using Superare Platform. User selects the stretch that would like to be notified when the ticket is on sale.

2. Facebook Cases - TAM Airlines
Facebook Canvas App to no0fy users about discounts on flight
0ckets.

3. User goes to http://apps.facebook.com/minhasofertastam and select origins
and destinations:
The app keeps a
list with chosen
des0na0ons

4. When the company wants to send a notification, they just add a row in a sheet
in the cloud:
Then our platform sends
notifications to everyone who
has selected the origin and
destination:

5. Appendices

6. How it works - Technical Specs
User establishes a
relationship with the brand
(social login, hashtag, opt-in)
User defines his/her
preferences and demands to
be notified (through an app,
website or landing page)
Argos4.me stores
users’ preferences
User is notified in the chosen
platform and is directed to the
appropriate action
Platform begins
searching for relevant
content in CRM
database or manual
scheduling

7. Clusters
Segmentation and database integration
User requests notification via
an app, hashtag (Twitter),
social login or selection of
categories on a landing
page.
Cluster A
Cluster B
Cluster C
The platform analyzes the
request and integrates with
the most commonly used
CRMs.
Users are clustered
according to each request.

8. Intelligence in sending notifications
Cluster A Cluster B Cluster C
The platform handles the
triggering of the data in
various formats…
... and sends it to users,
according to their respective
clusters.