The first Twitter Direct Messages (DM) in Brazil.

1. Brazil Jurassic World movie launch using Twitter Direct
Messages (DM)

2. Twitter Direct Messages (DM) campaign for Universal
Pictures
@UniversalPicturesBr Pre-defined the #jurassicworld and #jurassicpark
hashtags as opt-ins for its new marketing campaign to publicize the movie
Jurassic World;
Followers of UniversalPicturesBr who tweeted these hashtags will be impacted
by marketing actions through DM's sent by Argos4.me;
Results obtained by Universal Pictures Brazil in this campaign:
 Personalized interaction with followers and fans of the film;
 100% positive sentiment for followers who received the Dm's

3. MECÂNICA
1 - User tweets a
#jurassicworld hashtag in
its Twitter profile;
2 - The system stores
the request and the
user data according to
the parameters
defined by Universal;
3 - User receives a DM in accordance
to what was requested;
4 - DM received by the
user contains an external
link defined by Universal.