The pandemic has become a global humanitarian challenge; leading to significant uncertainties : As individual unit : Income uncertainty, mobility restriction, social distancing & need to switch to new edge technology will alter life As corporate unit : Liquidity crisis, change in consumer sentiments, modern distribution channels & need of technology upgrade will alter business.

1. Covid crisis : Coping with the stress
By: Riya Saha
Graduated from: IIM Lucknow, 2014
Experience in : Product management,
new business launch, BTL marketing
Email ID: riya.saha@gmail.com
Image: © iMrSquid/Getty Images

2. The pandemic has become a global humanitarian challenge;
leading to significant uncertainties
USA
Confirmed cases
1.88 million
Daily Death : 876
USA
BRAZIL
Confirmed cases
602049
Daily Death : 945
RUSSIA
Confirmed cases
41171
Daily Death : 167
INDIA
Confirmed cases
227129
Daily Death : 249
Brazil
Russia
India
COVID 19 data
as on 8, June 20
Stress factor is due to uncertainties regarding exposure risk factor, infectivity of asymptomatic cases, severity of
illness, fatality rate & drivers of mortality, increase burden in health care system, development & availability of
vaccination, rise in unemployment rate and adapting new lifestyle - social distancing & technology upgrade.
2Riya Saha , Marketing professional

3. Outbreak impacts the health, socio-economic status, ease of
doing business and prepares for new way of living
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Riya Saha , Marketing professional
Fear about health of
own and loved ones
Difficulty to
concentrate
Disturbed sleep and
eating habits
Worsen chronic
Health problems
Worsen mental health
Individual unit Corporate unit
Revenue
decline due to
demand crisis
Inventory
pile up
Lack of
working
capital and
without cash
realization
Workforce
management
crisis
Fear of going
out of
business
Income uncertainty, mobility restriction, social
distancing & need to switch to new edge technology
will alter life
Liquidity crisis, change in consumer sentiments,
modern distribution channels & need of technology
upgrade will alter business
Lockdown
resulting in
breakdown
of supply
chain
Apprehension
for future well
being &
financial
burden

4. Stress factor affecting individuals based on age, profession and
co-morbidity
Stress
Exposure
HighLow
LimitedRepeated
Seniorcitizen
Childrenchronicailments
Mentalillness
Healthcareprofessional
Frontlineworkers
Lawenforcementprofessionals
Accurately determine the risk factors so that reasonable precautions can be taken
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Riya Saha , Marketing professional

5. Altered spending sentiments induce stressed business
volume; Consumer interest shift in time of crisis
Source: BCG COVID-19 Consumer Sentiment Survey March 23-26, April 17-20 2020, April 30-May 03 2020
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Riya Saha , Marketing professional
 Stressed segment includes non-essential products such as apparel, electronics, travel & tourism, luxury products
 Surge in buying for essential commodities due to fear of unavailability and mobility restrictions.
 More spend is targeted towards health hygiene products ( Vitamins, herbs & supplements) - to boost overall body
immunity
 Potential growth opportunities for e-commerce- as we upgrade to technology for daily needs

6. Essential measures to fight the battle in both personal and
professional level
Lifestyle changes Stressed business management
6Riya Saha , Marketing professional

7. Lifestyle changes
7Riya Saha , Marketing professional

8. Maintain social distancing and not emotional distancing!!
Personal Hygiene Lifestyle Coping with stress
Frequent
hand wash
Use hand
sanitizer
Face mask
& Hair cap
Face shield
Balanced diet
Sleep for atleast
8 hours
Meditate for positive energy
Free hand
exercise
Work on hobbies & upgrade skills
Use technology to interact
Self reflection
Search for right information
Personal maintenance is key to sail through the crisis and
combat the personal stress
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Riya Saha , Marketing professional

9. Personal initiatives to deal with the crisis
9Riya Saha , Marketing professional
 Share problems with family and friends
 Focus on social bonding for effective collaboration
 If need arise consult with counsellor
 Virtual counselling can help
 Keep yourself occupied with constructive thoughts
 Build adaptability and resilient skills to thrive during crisis
 Motivate yourself as well as people around
 Follow a strict schedule so that routine is not disturbed
 Do not suppress your emotions
 Plan exciting games to keep your children occupied and stay indoor
Help each other combat stress

10. Stressed business management
10Riya Saha , Marketing professional

11. Riya Saha , Marketing professional 11
Resolve Rebound Rebuild Revamp Reform
Address workforce
crisis, altered customer
sentiments, business
partner crisis for
smooth functioning
Address near future
cash payment
challenges due to
lockdown & economic
knock on effect
Build comprehensive
bailout plan as
lockdown is lifted
and economic
activities resume
Build emphasis on
building technology
up-gradation for
smooth transition and
adapt to new reality
of work-from-home
Understand
regulatory &
competitive shift
which will command
the future
Business needs at the time of crisis; planning for the future
business well-being
Tackle functional challenges ; Renew systems & processes ;
Review business needs
HR Technical Financial Supply chain Marketing & Sales
 Manage mental health
& wellbeing
 Invest in digital training
& knowledge systems
 Secure digital
collaboration of
workforce
 Ensure leadership are
flexible
 Review employee
benefit plans
 Re-assess security
position of home-
working technologies
 Upgrade systems for
efficiency
 Implement advanced
collaborative platform
 Collaborate with key
stakeholders to
redefine IT needs
 Identify business needs
for the crisis & allocate
investments
 Working capital
assessment to release
funds
 Revisit near future
investment plans
 Turn crisis management
into risk management
 Identify the risk and
check the value chain
discrepancies
 Build confidence among
suppliers
 Review demand
forecast and procure
based on latest
demands
 Reallocate budgets for
better customer reach
 Social media
monitoring with more
visual content to
attract targeted
customer & build trust
 Review stock allocation
in different channels
 Promote virtual calling
& remote training

12. Riya Saha , Marketing professional 12
Thank you !!