2. INTRODUCTION
In 1938, Chester Carlson, a patent attorney & part time
inventor made the first Xerographic image in the US.
He struggled for over five year to sell the invention as many
companies did not believe that there was a market for it.
In 1994 the Battelle Memorial Institute in Columbus, Ohio,
contracted with Carlson to refined his new process which
Carlson called ‘electrophotography’.
3. Three years later, The Haloid company approach Battelle And
obtained a licence to develop and market a copying machine
based on Carlson’s technology.
Haloid obtained all right to Carlson’s invention and registered
the “XEROX” trademark in 1947.
Haloid changed its name to Haloid Xerox Inc 1958 and to The
Xerox Corporation in 1961.
4. What is Benchmarking
Benchmarking is the process of comparing ones business processes and
performance metrics to industry bests or best practices from other.
Dimensions typically measured are quality, time and cost.
Business process reengineering (BPR) is a management approach
aiming at improvement by means of electing efficiency and
effectiveness of the processes that exist within and across organization.
The essence of benchmarking is the continuous processes of comparing
a company’s strategy, products, processes with those of the world
leaders and best-in-class organizations
6. Strategic Benchmarking: It involves examining the core
competencies, product /services development and innovation
strategies of such companies.
`
Competitive Benchmarking: Used by companies to compare
their positions with respect to their performance characteristic
their key products and their services.
Process Benchmarking: It identifies and observerve the best
practices , objectives is to benchmark cost and efficiency ,
similar work and service.`
7. Functional Benchmarking: Used by companies to improve
their processes or activities by benchmarking with other
companies.
Internal Benchmarking: Involves benchmarking against its
own units for instance, business units of the company from
different business sectors.
External Benchmarking: Used by companies to seek the help
of organizations that succeeded on account of their practices.
International Benchmarking: Involves benchmarking against
companies outside the country.
8. SWOT Analysis
Strength:-
1.Can create highly reliable
supply chain.
2.Great at product innovation.
3.Good results on capital
expenditure.
4.Tap the majority of potential
market.
STRENGTH
WEAKNESS
OPPORTUINITY
THREATH
9. Weakness:-
1. Overly dependent on
mature market.
2.Facing decrease in revenue.
3. Facing challenges in
moving to another segment.
Opportunity:-
1. Global printing market for digital
printing.
2.Adoption of strategic acquisition.
3.Online in the new normal.
4. Can invest in new technology
and products.
10. Threats:-
1. Digitalization.
2. Growing strength of local
distributors.
3. Rise in substitute
products.
4. Rise in new entries in
industry.
SWOT
STRENGTH
WEAKNESS
OPPORTUINITY
THREATH
13. THEROTICAL FRAMEWORK
Stages Of Benchmarking
PLANNING
DATA
COLLECTION
IDENTIFYING - Specific focus area.
ESTABLISHING - Specific area.
Method of data collection
Accumulate qualitative data and learn from it.
15. XEROX BENCHMARKING MODEL
Identify what to be compare
Project future performance gap.
Establish operational goal.
Implement specific action.
Achieve leadership position.
ANALYSIS
PLANNING
INTEGRATION
ACTION
MATURITY
16. ROADMAP
Focus on research and technology and utilize.
Reformulated it's quality policy and reduce cost.
Xerox should focuses on customer satisfaction and customer
service.
Think about how to increase their market share.
Quick decision and effective management.
17. CONCLUSION
Benchmarking enables decision makers to understand
exactly how much improvement they will need to
accomplish in order to achieve superior performance.
Frequent and regular benchmarking help us to create
specific and measurable short term plans that are
based on current reality rather than historical
performance and which can support step by step
improvement in performance over time.
Conclusion
